Sample audit by donnah vee

1. Sample Audit
Donnah Vee Abuyuan
Amazon PPC Manager

2. Campaign Structure
Serch Term Report
Converting/ Non-
Converting Keywords &
ASINS
Trouble Shooting
Placement Report Analysis
Audit Content

3. Not Advisable
Campaign
Target
Ad Group
Target

4. Recommended Campaign Structure
Campaign Target
Ad Group

5. Campaign Structure
Recommended Campaign Structure
1 Campaign> 1 Ad Group Easier to manage the budget
Campaign visibility
Individual campaign control
Time consuming
Advanatges:
Disadvantage:
Not Advisable
1 Campaign> Multiple Ad Group Clean to look at
Allocation for specific budget per Ad
All Ad Group will be affected when
Advantage:
Disadvantages:
Group is not possible
changes are done

6. Search Term Report
Converting Keywords
Shown from the metrics above, the 3+ SKU units proved that these Keywords have good
conversion.
These Keywords should have 3 separate campaigns (exact, broad, and phrase) with
right naming convention so it will be easy to pull out.
Keep these keywords, improve the ranking, and continuously profit from it.
1-2 SKU units can also have its separate campaigns but needs to be monitored closely.
Analysis:

7. A product Targeting Ad Campaign should be administered to these ASINS with 3+ SKU
units.
The buyer chose these relevant ASINS thus, we can keep on targeting it to ensure
Brand awareness.
The report demonstrates that we are getting 3+ orders therefore, it goes to show
that we have better listing and benefits.
1-2 SKU units can also have its separate campaigns but needs to be monitored closely.
Analysis:
Search Term Report
Converting ASINS

8. Search Term Report
Non Converting Keywords/ASINS
These Keywords/ASINS should be placed on negative keyword list so the Ad Spend
would not be wasted.
It is important to know the non-converting keywords and ASINs so we could
manipulate better where we could utilize our Ad Spend.
Analysis:

9. Note:
We are using “Advertised SKU Units” instead of “# of Orders” because the latter count
orders from OTHER products to the Keyword that we are bidding on. We only need the
search terms that converted for the product that we are advertising and the “Advertised
SKU Units” can provide us that number.

10. Search Term Report
Trouble shooting Search Term Report
High Impressions- Low Clicks
Listing is not 100% retail ready
Listing is not quite relevant to the
target audience
Keywords used are slightly off to
describe the product
Reasons:
Check image, price, and ratings
Check direct competitors and
look for listing differences
Suggestions:

11. Search Term Report
Trouble shooting Search Term Report
High Clicks- Low/No Conversion
Image, Title, Reviews are not good
Price is too high
Competitive market
Shipping options are not
satisfactory
Reasons:
Optimize the listing
Decrease bids or pause target
Check if your listing is being
targeted by another product
Suggestions:

12. Search Term Report
Trouble shooting Search Term Report
Low Clicks- Low/No Conversion
Ads not showing in the prime
position
It's not the product they're
looking for
Irrelevant keywords
Listing is not optimized
Reasons:
Increase bids
Check your listing
Add relevant keywords to the
campaign
Do advance Keyword research
Suggestions:

13. Search Term Report
Trouble shooting Search Term Report
Low impression- Low/No Conversion
Low search volume
Too low bids
Low budget
Irrelevant keywords
Reasons:
Increase budget
Increase bids
Change match type
Add relevant keywords to the
campaign
Do advance Keyword research
Suggestions:

14. Placement Report
Sales
Spend

15. Based from the data presented, we are profiting mostly on Top of Search
placement.
Although Product Page and Rest of Search placements are also doing good
considering the fact that they showed low ACOS.
I would suggest to monitor the progress weekly to know the right time to
adjust the bid up slowly to maintain or even get higher sales with low ACOS.
Analysis:

16. 1.What is your short term and long term goals?
2.What is your PPC main goal?
Brand awareness?
Increase profit?
3. How much is your PPC campaign budget?
4. What is your breakeven ACOS?
Here are some questions to better help manage your PPC account

17. Thank you for taking time to look at my audit.
Looking forward to be hearing with you soon!
Donnah Vee G. Abuyuan
Email: donnahveeabuyuan@gmail.com
Website: https://donnahveegabuyuan.mystrikingly.com/
Linkedin: http://www.linkedin.com/in/donnah-vee-abuyuan