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Amazon Sponsored ads Best Practices

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Prabhat talks about how Amazon Sponsored Ads can increase your sales within a short time.

Published in: Business
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Amazon Sponsored ads Best Practices

  1. 1. Amazon Sponsored Ads Best Practices
  2. 2. Amazon Sponsored Ads helps to increase product exposure + sales within short time 0 500 1000 1500 2000 2500 3000 3500 4000 4500 A B C D E F Campaigns Sales Sales Spend The chart shows amount spends vs sales from Amazon PPC. 5 – 13% cost of sale
  3. 3. Campaign Clicks Campaign Turnover % ACOS Total Amazon Turnover % M 1 £1,029.47 £18,802.63 5% £58,307.00 32 M 2 £667.01 £10,402.54 6% £57,285.00 18 M 3 £757.16 £16,728.61 4.53 £55,216.00 30 Our Client Campaigns Result
  4. 4. Sponsored Product Ads These are Keywords targeted Ads Appearance: Top, Below, Right hand side of the search and product details page Types: Automatic and Manual Who is for?: Seller central and Vendor Central Analysis: Can measure ACoS, Search Terms effectiveness Tip: Use optimised content to get best out of Automatic ads
  5. 5. Sponsored Product Ads Best Practices • Keyword suggestions can be good if content is good. • Optimise your campaigns in a periodically • Don’t set minimum bid when you start • Adjust bids depending on performance • Keep Automatic ads always on to appear on product details page
  6. 6. Headline Search Ads Good for Brand awareness and sales with keyword target • Placement: Above search result • Who is it for: Vendor Central • Analysis: Keywords performance reports • Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store
  7. 7. Headline Search Ads Best Practices • Use performing keywords from Sponsored Ads • Test phrase match and exact match to optimise performance • Allow enough time to test -1 month • Bid higher than sponsored Ads
  8. 8. Headline Search Ads Good for Brand awareness and sales with keyword target • Placement: Above search result • Who is it for: Vendor Central • Analysis: Keywords performance reports • Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store
  9. 9. Product Display Ads Good for brand awareness and target competing products Appearance: Related products, below the buy box, customer review pages Types: Target by products, or shopping behaviour Who is it for: Vendor central users Analysis: Campaign sales reports Test: Customised text
  10. 10. Product Display Ads Best Practices • Products with reviews perform well • Increase product awareness with expand targeting • Check if logo is clear • Target competing product and complementary products
  11. 11. S t a y i n t o P r a b h a t S Services • Manage Amazon Paid Ads • Training / Consulting • Paid ads audit report

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