1. Amazon Sponsored Ads Best Practices

2. Amazon Sponsored Ads
helps to increase product exposure + sales within short time
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A B C D E F
Campaigns
Sales
Sales
Spend
The chart shows amount spends
vs sales from Amazon PPC.
5 – 13% cost of sale

3. Campaign
Clicks
Campaign
Turnover % ACOS
Total Amazon
Turnover %
M 1 £1,029.47 £18,802.63 5% £58,307.00 32
M 2 £667.01 £10,402.54 6% £57,285.00 18
M 3 £757.16 £16,728.61 4.53 £55,216.00 30
Our Client Campaigns Result

4. Sponsored Product Ads
These are Keywords targeted Ads
Appearance: Top, Below, Right hand
side of the search and product
details page
Types: Automatic and Manual
Who is for?: Seller central and
Vendor Central
Analysis: Can measure ACoS, Search
Terms effectiveness
Tip: Use optimised content to get
best out of Automatic ads

5. Sponsored Product Ads
Best Practices
• Keyword suggestions can be good
if content is good.
• Optimise your campaigns in a
periodically
• Don’t set minimum bid when you
start
• Adjust bids depending on
performance
• Keep Automatic ads always on to
appear on product details page

6. Headline Search Ads
Good for Brand awareness and
sales with keyword target
• Placement: Above search result
• Who is it for: Vendor Central
• Analysis: Keywords performance
reports
• Tip: Test various headline text,
choose three products wisely,
drive customers to your Amazon
store

7. Headline Search Ads
Best Practices
• Use performing keywords from
Sponsored Ads
• Test phrase match and exact
match to optimise performance
• Allow enough time to test -1
month
• Bid higher than sponsored Ads

8. Headline Search Ads
Good for Brand awareness and
sales with keyword target
• Placement: Above search result
• Who is it for: Vendor Central
• Analysis: Keywords performance
reports
• Tip: Test various headline text,
choose three products wisely,
drive customers to your Amazon
store

9. Product Display Ads
Good for brand awareness and
target competing products
Appearance: Related products,
below the buy box, customer
review pages
Types: Target by products, or
shopping behaviour
Who is it for: Vendor central users
Analysis: Campaign sales reports
Test: Customised text

10. Product Display Ads
Best Practices
• Products with reviews perform
well
• Increase product awareness with
expand targeting
• Check if logo is clear
• Target competing product and
complementary products

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Services
• Manage Amazon Paid Ads
• Training / Consulting
• Paid ads audit report