Donald Crosse has extensive experience developing new products, packaging, and promotions. Some of his accomplishments include developing award-winning products like Bubble Tape gum and the 104+ Imports brand. He also conceived product licensing deals and promotions that benefited both brands and partners, such as Oreo and Chips Ahoy straws. Additionally, Crosse developed numerous cooperative consumer promotions grounded in consumer insights, including contests and offers partnering brands like Cattleman's BBQ, Michael Jordan, and Hot Rod Magazine. He also designed and presented account-specific programs to major retailers.

1. Donald W. Crosse
dcrosse@gmail.com
New Products, Consumer Advertising and Promotion Accomplishments
 Developed award winning and innovative new products , packaging and promotional
materials
Bubble Tape brand – New Product, Wm. Wrigley Jr. Co.
104+ Imports brand – 2003 AAPEX Show, Best New Product, Gold Eagle Co
Emission’s Test for DUMMIES brand – 2004 AAPEX Show, Best New Product
104+ Top Fuel Dragster Team – 2003 NHRA “Best Car and Uniform Design”
Ice ‘N Creamy brand – “Best New Packaging Award”, Leaf Inc.
 Conceived and developed product licensing and licensed promotions that were a “win-win”
for the brands and the proposed partner.
Kraft’s OREO & CHIPS AHOY! – SIPAHH milk flavoring straws, Jel Sert Company
Wiley Inc. / For DUMMIES brand – licensing for new products
Nickelodeon Network/ Viacom – Licensing for new products and consumer promotion
Primedia / Hot Rod Magazine – Advertising, consumer promotion & event marketing
Lehman Racing / Clay Millican / NHRA – Consumer promotions and event marketing
David Falk / Michael Jordan – Product endorsements and consumer promotions
 Developed co-operative consumer promotions based on marketing objectives and grounded in
consumer insights:
Cattleman’s BBQ Cross Coupon Offer – Hillshire Farm Lit’L Smokies, Sara Lee
Michael Jordan Life Sized Poster Offer – Hang Time bubblegum, Wm. Wrigley Jr. Co.
$10,000 Engine Makeover Contest – 104+ brand, Gold Eagle Co. & Hot Rod Magazine
Free NHRA Top Fuel Dragster – 104+ brands, Gold Eagle Co.
Authentic Autographed Baseball Card Offer – Big League Chew, Wm. Wrigley Jr. Co.
Mattel Nickelodeon Toys – Nickelodeon licensed confection line, Wm. Wrigley Jr. Co.
 Designed, developed and presented account specific programs to major key accounts.
HEET EZ Pallet Display Program – Gold Eagle Co. / Wal*Mart
C-Store Telemarketing Program – Hershey USA / Dearborn Wholesale
Kid’s Confection Section – Wm. Wrigley Jr. Company / Walgreen’s
For DUMMIES brand end cap program - Gold Eagle Co. / Target Stores
 Directed agencies to developed award winning advertising and media plans
Leo. Burnett – “FOR YOU, NOT THEM”, Bubble Tape, television campaign