10. You need to care about the details
You’ve probably all used tools like Google PageSpeed Insights
11. A high score indicates little room for
improvement, while a lower score indicates more
room for improvement. The PageSpeed Score
does not measure the time it takes for a page to
load.
-- Google
Wait, what?
27. Spot-quiz from DistilledU
Answer: everything but the /secret/ directory – Robots.txt rules do not inherit
With this robots.txt, what areas of the
site can googlebot crawl?
28. Set alerts for changes to Robots.txt
I use Server Density [disclaimer: we’re investors] – see how here
38. It’s hard to tell, but there’s no
redirect
This link actually goes to the m.
version specified with a
rel=alternate
But the title, URL, description all
come from the desktop version
53. Why?
The days of “googlebot
can’t execute JS so I don’t
need to understand it” are
gone
54. Anything beyond very
basic customization
of analytics code
results in you writing
custom JavaScript
This is a screenshot of the DistilledU module on customizing GA
55. Sidenote: not all Google Analytics
has to be JavaScript-based
We were toying with pushing Googlebot visits to GA via a server-side call
You can also use a GET request by constructing URLs like this:
http://www.google-analytics.com/collect?v=1&tid=UA-
1618063-1&cid=122303&t=pageview&dp=%2FTest-
Page&dt=Hi%20I'm%20the%20Googlebot&dh=distilled.net&cd
1*=192.168.1.1&cs=googlebot
56. Get to grips with jQuery
So much easier than just JavaScript
57. For example, Optimizely tests are
built from jQuery
This is a live test on the Distilled website
90. TechCrunch admits that
using Facebook comments
drove away most of their
commenters
-- techdirt [original TC article]
We have seen a few mis-steps from FB on the comment front
92. This gives Google …the ability to
read comments in AJAX or
JavaScript, such as Facebook
comments or Disqus comments
-- SearchEngineLand [emphasis mine]
Much of the coverage was similar to this
93. Disqus is growing fast by the way
Sites using Disqus vs. FB comments – data from BuiltWith
95. But the JS version can’t
Has anyone seen it work anywhere?
Disqus via JavaScript not indexed
96. We have seen aggressive crawling
of things that look like URLs
<a href="#" onclick="redirect(this);return false;" redir-
to="$$$start$$$www/ratedpeople/com???find???trade???greater
-london???little-ilford" rel=nofollow f="Brenda"
l="Manor">www.ratedpeople.com</a>
function redirect(elem) {
url = $(elem).attr('redir-to').replace(///g,'.').replace(/???/g,'/').replace('$$$start$$$','http://')
document.location.href = url;
}
Worth reading the original announcement from Google – especially GET vs POST