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@MarcoBonomoSEO SLIDESHARE.NET/MarcoBonomo4
5 TIME-SAVING SEO ALERTS
TO USE RIGHT NOW
MARCO BONOMO // MediaCom //
BORN AND BRED IN
VERONA, ITALY
@MarcoBonomoSEO
A FEW bits About
ME:
@MarcoBonomoSEO
I AM IN LOVE
WITH BREAD
@MarcoBonomoSEO
MY FAVOURITE
MOVIE IS
BLADES OF
GLORY
WHAT AM I
GOING TO
LEARN?
1) HOW TO SAVE TIME WITH
AUTOMATIC SEO ALERTS
2) BE THE FIRST TO KNOW IN CASE
ANYTHING GOES WRONGBrightonSEO
1. ROBOTS.TXT
2. TRAFFIC & REVENUE
3. PERFORMANCE
4. RANKINGS
5. IFTTT
TAKEAWAYS
AGENDA
ROBOTS.TXT
01
1) Robots.txt
• Something was wrong with the meta description
on Google…
1) Robots.txt
• So, I checked the traffic and rankings and…
1) Robots.txt
https://site.com/robots.txt
User-agent: *
Disallow: /
1) Robots.txt
www.visualping.io
• Easy to set-up page change detector
• Free for up two pages
1) Robots.txt
Add the
robots.txt URL
Switch to
“any change”
1) Robots.txt
Start receiving
notifications
TRAFFIC & REVENUE
02
YOUR SITE
YOU, REPORTING
ONCE PER MONTH
2) Traffic & Revenue
Monthly
Report
2) Traffic & Revenue
• Highly customisable alerts
• You are already using it. Aren’t you?
2) Traffic & Revenue
Go to settings >
> custom alerts
Add alert name +
notification emails
2) Traffic & Revenue
1) NO TRAFFIC
All traffic > Sessions >
Is less than >1
2) DROP IN TRAFFIC
Organic > Sessions >
Decreased by >20%
2) Traffic & Revenue
3) DROP IN GOALS
Organic > Goals >
Decreased by >20%
4) DROP IN REVENUE
Organic > Revenue >
Decreased by >20%
PERFORMANCE
03
British Summer
Expectation Reality
3) Performance
• If you run the page load speed test once and it looks
alright, this doesn’t mean that will stay like that forever
• Also, an uptime monitor won’t tell you if your Ecommerce
suddenly slows down
Same for performance…
3) Performance
• Continuous performance
tracking
• Smart notifications (as an
email every hour will
definitely not help you)
3) Performance
Performance Tracking
• tracks page performance by downloading resources and
measuring speed from a variety of locations.
3) Performance
Automatic Google Audit
• Runs Google Lighthouse daily, providing trends and
monitoring speed performance.
3) Performance
Track 3rd Parties
• Tracks and groups third-parties performance, identifying
which one is causing slow performance.
RANKINGS
04
3) RANKINGS
• Quick set-up
• Clear and simple triggers
• Useful preview feature
• Highly customisable alerts
Multiple ways to get notified…
3) RANKINGS
Go to settings >
anomaly detection.
3) RANKINGS
Add the alert: Dropped
out of > Page 1
3) RANKINGS
Test the preview
feature
3) RANKINGS
Go to alerts
3) RANKINGS
Select the leaves
the top 10
Example 1:
3) RANKINGS
Select the loses
more than 5
Example 2:
3) RANKINGS
Google updates
Double check with
SEMrush Sensor
IFTTT
05
3) IFTTT
A) IF THIS B) THEN THAT
EVENT
3) IFTTT
IF: new feed
is published
THEN: add
a row on the
sheet
3) IFTTT
IF: SEO
Expert
tweets
THEN: add
a row on the
sheet
3) IFTTT
IF: #hashtag
is used, ie -
#BrightonSEO
THEN: add
a row on the
sheet
TAKEAWAYS
1) Robots.txt
1. TEST THE ALERTS STRAIGHT AWAY
2) Traffic & Revenue
3) Performance
4) Rankings
5) IFTTT
2. STAY IN CONTROL
• Manage all the notifications with the client
• Be ready to provide an explanation if
anything goes wrong
• Review the alerts every few months
• Test & add new alerts over time
3. MAINTENANCE IS KEY
THANK YOU
FOR COMING!
ANY QUESTIONS?
@MarcoBonomoSEO BrightonSEO

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Editor's Notes

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  2. Average target rank 4across 45 terms
  3. Average target rank 4across 45 terms
  4. Average target rank 4across 45 terms
  5. Average target rank 4across 45 terms
  6. Average target rank 4across 45 terms
  7. Average target rank 4across 45 terms
  8. Average target rank 4across 45 terms
  9. Average target rank 4across 45 terms
  10. Average target rank 4across 45 terms
  11. Average target rank 4across 45 terms
  12. Average target rank 4across 45 terms
  13. Average target rank 4across 45 terms
  14. Average target rank 4across 45 terms
  15. Average target rank 4across 45 terms
  16. Average target rank 4across 45 terms
  17. Average target rank 4across 45 terms
  18. Average target rank 4across 45 terms
  19. Average target rank 4across 45 terms
  20. Average target rank 4across 45 terms
  21. Average target rank 4across 45 terms
  22. Average target rank 4across 45 terms
  23. Average target rank 4across 45 terms
  24. Average target rank 4across 45 terms
  25. Average target rank 4across 45 terms
  26. Average target rank 4across 45 terms
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  28. Average target rank 4across 45 terms
  29. Average target rank 4across 45 terms
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