Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.

1. @MarcoBonomoSEO SLIDESHARE.NET/MarcoBonomo4
5 TIME-SAVING SEO ALERTS
TO USE RIGHT NOW
MARCO BONOMO // MediaCom //

2. BORN AND BRED IN
VERONA, ITALY
@MarcoBonomoSEO
A FEW bits About
ME:

3. @MarcoBonomoSEO
I AM IN LOVE
WITH BREAD

4. @MarcoBonomoSEO
MY FAVOURITE
MOVIE IS
BLADES OF
GLORY

5. WHAT AM I
GOING TO
LEARN?
1) HOW TO SAVE TIME WITH
AUTOMATIC SEO ALERTS
2) BE THE FIRST TO KNOW IN CASE
ANYTHING GOES WRONGBrightonSEO

6. 1. ROBOTS.TXT
2. TRAFFIC & REVENUE
3. PERFORMANCE
4. RANKINGS
5. IFTTT
TAKEAWAYS
AGENDA

7. ROBOTS.TXT
01

8. 1) Robots.txt
• Something was wrong with the meta description
on Google…

9. 1) Robots.txt
• So, I checked the traffic and rankings and…

10. 1) Robots.txt
https://site.com/robots.txt
User-agent: *
Disallow: /

11. 1) Robots.txt
www.visualping.io
• Easy to set-up page change detector
• Free for up two pages

12. 1) Robots.txt
Add the
robots.txt URL
Switch to
“any change”

13. 1) Robots.txt
Start receiving
notifications

14. TRAFFIC & REVENUE
02

15. YOUR SITE
YOU, REPORTING
ONCE PER MONTH

16. 2) Traffic & Revenue
Monthly
Report

17. 2) Traffic & Revenue
• Highly customisable alerts
• You are already using it. Aren’t you?

18. 2) Traffic & Revenue
Go to settings >
> custom alerts
Add alert name +
notification emails

19. 2) Traffic & Revenue
1) NO TRAFFIC
All traffic > Sessions >
Is less than >1
2) DROP IN TRAFFIC
Organic > Sessions >
Decreased by >20%

20. 2) Traffic & Revenue
3) DROP IN GOALS
Organic > Goals >
Decreased by >20%
4) DROP IN REVENUE
Organic > Revenue >
Decreased by >20%

21. PERFORMANCE
03

22. British Summer
Expectation Reality

23. 3) Performance
• If you run the page load speed test once and it looks
alright, this doesn’t mean that will stay like that forever
• Also, an uptime monitor won’t tell you if your Ecommerce
suddenly slows down
Same for performance…

24. 3) Performance
• Continuous performance
tracking
• Smart notifications (as an
email every hour will
definitely not help you)

25. 3) Performance
Performance Tracking
• tracks page performance by downloading resources and
measuring speed from a variety of locations.

26. 3) Performance
Automatic Google Audit
• Runs Google Lighthouse daily, providing trends and
monitoring speed performance.

27. 3) Performance
Track 3rd Parties
• Tracks and groups third-parties performance, identifying
which one is causing slow performance.

28. RANKINGS
04

29. 3) RANKINGS
• Quick set-up
• Clear and simple triggers
• Useful preview feature
• Highly customisable alerts
Multiple ways to get notified…

30. 3) RANKINGS
Go to settings >
anomaly detection.

31. 3) RANKINGS
Add the alert: Dropped
out of > Page 1

32. 3) RANKINGS
Test the preview
feature

33. 3) RANKINGS
Go to alerts

34. 3) RANKINGS
Select the leaves
the top 10
Example 1:

35. 3) RANKINGS
Select the loses
more than 5
Example 2:

36. 3) RANKINGS
Google updates
Double check with
SEMrush Sensor

37. IFTTT
05

38. 3) IFTTT
A) IF THIS B) THEN THAT
EVENT

39. 3) IFTTT
IF: new feed
is published
THEN: add
a row on the
sheet

40. 3) IFTTT
IF: SEO
Expert
tweets
THEN: add
a row on the
sheet

41. 3) IFTTT
IF: #hashtag
is used, ie -
#BrightonSEO
THEN: add
a row on the
sheet

42. TAKEAWAYS

43. 1) Robots.txt
1. TEST THE ALERTS STRAIGHT AWAY
2) Traffic & Revenue
3) Performance
4) Rankings
5) IFTTT

44. 2. STAY IN CONTROL
• Manage all the notifications with the client
• Be ready to provide an explanation if
anything goes wrong

45. • Review the alerts every few months
• Test & add new alerts over time
3. MAINTENANCE IS KEY

46. THANK YOU
FOR COMING!
ANY QUESTIONS?
@MarcoBonomoSEO BrightonSEO