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5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019

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Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?

In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.

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5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019

  1. 1. @MarcoBonomoSEO SLIDESHARE.NET/MarcoBonomo4 5 TIME-SAVING SEO ALERTS TO USE RIGHT NOW MARCO BONOMO // MediaCom //
  2. 2. BORN AND BRED IN VERONA, ITALY @MarcoBonomoSEO A FEW bits About ME:
  3. 3. @MarcoBonomoSEO I AM IN LOVE WITH BREAD
  4. 4. @MarcoBonomoSEO MY FAVOURITE MOVIE IS BLADES OF GLORY
  5. 5. WHAT AM I GOING TO LEARN? 1) HOW TO SAVE TIME WITH AUTOMATIC SEO ALERTS 2) BE THE FIRST TO KNOW IN CASE ANYTHING GOES WRONGBrightonSEO
  6. 6. 1. ROBOTS.TXT 2. TRAFFIC & REVENUE 3. PERFORMANCE 4. RANKINGS 5. IFTTT TAKEAWAYS AGENDA
  7. 7. ROBOTS.TXT 01
  8. 8. 1) Robots.txt • Something was wrong with the meta description on Google…
  9. 9. 1) Robots.txt • So, I checked the traffic and rankings and…
  10. 10. 1) Robots.txt https://site.com/robots.txt User-agent: * Disallow: /
  11. 11. 1) Robots.txt www.visualping.io • Easy to set-up page change detector • Free for up two pages
  12. 12. 1) Robots.txt Add the robots.txt URL Switch to “any change”
  13. 13. 1) Robots.txt Start receiving notifications
  14. 14. TRAFFIC & REVENUE 02
  15. 15. YOUR SITE YOU, REPORTING ONCE PER MONTH
  16. 16. 2) Traffic & Revenue Monthly Report
  17. 17. 2) Traffic & Revenue • Highly customisable alerts • You are already using it. Aren’t you?
  18. 18. 2) Traffic & Revenue Go to settings > > custom alerts Add alert name + notification emails
  19. 19. 2) Traffic & Revenue 1) NO TRAFFIC All traffic > Sessions > Is less than >1 2) DROP IN TRAFFIC Organic > Sessions > Decreased by >20%
  20. 20. 2) Traffic & Revenue 3) DROP IN GOALS Organic > Goals > Decreased by >20% 4) DROP IN REVENUE Organic > Revenue > Decreased by >20%
  21. 21. PERFORMANCE 03
  22. 22. British Summer Expectation Reality
  23. 23. 3) Performance • If you run the page load speed test once and it looks alright, this doesn’t mean that will stay like that forever • Also, an uptime monitor won’t tell you if your Ecommerce suddenly slows down Same for performance…
  24. 24. 3) Performance • Continuous performance tracking • Smart notifications (as an email every hour will definitely not help you)
  25. 25. 3) Performance Performance Tracking • tracks page performance by downloading resources and measuring speed from a variety of locations.
  26. 26. 3) Performance Automatic Google Audit • Runs Google Lighthouse daily, providing trends and monitoring speed performance.
  27. 27. 3) Performance Track 3rd Parties • Tracks and groups third-parties performance, identifying which one is causing slow performance.
  28. 28. RANKINGS 04
  29. 29. 3) RANKINGS • Quick set-up • Clear and simple triggers • Useful preview feature • Highly customisable alerts Multiple ways to get notified…
  30. 30. 3) RANKINGS Go to settings > anomaly detection.
  31. 31. 3) RANKINGS Add the alert: Dropped out of > Page 1
  32. 32. 3) RANKINGS Test the preview feature
  33. 33. 3) RANKINGS Go to alerts
  34. 34. 3) RANKINGS Select the leaves the top 10 Example 1:
  35. 35. 3) RANKINGS Select the loses more than 5 Example 2:
  36. 36. 3) RANKINGS Google updates Double check with SEMrush Sensor
  37. 37. IFTTT 05
  38. 38. 3) IFTTT A) IF THIS B) THEN THAT EVENT
  39. 39. 3) IFTTT IF: new feed is published THEN: add a row on the sheet
  40. 40. 3) IFTTT IF: SEO Expert tweets THEN: add a row on the sheet
  41. 41. 3) IFTTT IF: #hashtag is used, ie - #BrightonSEO THEN: add a row on the sheet
  42. 42. TAKEAWAYS
  43. 43. 1) Robots.txt 1. TEST THE ALERTS STRAIGHT AWAY 2) Traffic & Revenue 3) Performance 4) Rankings 5) IFTTT
  44. 44. 2. STAY IN CONTROL • Manage all the notifications with the client • Be ready to provide an explanation if anything goes wrong
  45. 45. • Review the alerts every few months • Test & add new alerts over time 3. MAINTENANCE IS KEY
  46. 46. THANK YOU FOR COMING! ANY QUESTIONS? @MarcoBonomoSEO BrightonSEO

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