Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
54. #brightonSEO @maurotweets |
Remember to set the X-default
Country/Language
selector page
Main page to be shown to all the other
countries (e.g. EN homepage)
58. NO redirects, just final URLs
#brightonSEO @maurotweets |
NO 404 URLs
NO no-index URLs
59. NO redirects, just final URLs
#brightonSEO @maurotweets |
NO 404 URLs
NO no-index URLs
NO pages disallowed in robots
60. NO redirects, just final URLs
#brightonSEO @maurotweets |
NO 404 URLs
NO no-index URLs
NO pages disallowed in robots
ALWAYS return tags
61. #brightonSEO @maurotweets |
NO pages with a canonical to
another page!
hreflang
canonical
canonical
hreflang/it/page?par=1
/it/page
/fr/page?par=1
/fr/page
69. Old GSC can tell you that
something is going wrong…
#brightonSEO @maurotweets |
70. New GSC Impressions
(UK subfolder, traffic from United States)
Hreflang
implemented
#brightonSEO @maurotweets |
71. New GSC Impressions
But starting from 10th April it can be a little bit
harder… Thanks Google for the Canonical URLs
?!
#brightonSEO @maurotweets |
72. Analytics
Setting the desired subfolder as a landing page
(e.g. /uk/) and by country (United States)
Hreflang
implemented
#brightonSEO @maurotweets |
73. SEMrush
Keywords ranking for the
/uk/ folder in the United States
Hreflang
implemented
Hreflang problem
#brightonSEO @maurotweets |
74. Google SERP
Using ‘info:’ command if it returns
the other language page
/us/
/uk/
#brightonSEO @maurotweets |
76. #brightonSEO @maurotweets |
Hreflang is a very strong signal and
it can mitigate duplications!
But remember that content is king.
So you should localise your pages!