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Demystifying Data Visualization for Marketers

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Visualizing Google Analytics data can be very intimidating for marketers. This presentation lays out a framework for charting out your data, which can easily be applied to any marketing data.

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Demystifying Data Visualization for Marketers

  1. 1. #MozCon    Annie  Cushing  •  Anniely2cs   Demys&fying  Data  Visualiza&on  for  Marketers   @AnnieCushing  •  annie@anniely2cs.com  
  2. 2. Get the full narrative and tons of cool charting tips: bit.ly/demystify-data
  3. 3. #MozCon  
  4. 4. Sort option is MIA
  5. 5. You can’t just click- and-drag to select LABELS
  6. 6. dimensions categories= ExcelGA
  7. 7. data series dimensions categories metrics = = ExcelGA
  8. 8. Let’s get down to BIZNIZ
  9. 9. DIMENSIONS: 0 METRICS: Multiple
  10. 10. Orrr we could HACK GA
  11. 11. This is how you will look using the USER DEFINED dimension. — Me
  12. 12. You can’t  CHART this data   But you  can  put it in a TABLE
  13. 13. You can’t  CHART this data   But you  can  put it in a TABLE
  14. 14. DIMENSIONS: 1 METRICS: 1
  15. 15. CHART OPTIONS  
  16. 16. CHART OPTIONS  
  17. 17. CHART OPTIONS  
  18. 18. CHART OPTIONS  
  19. 19. CHART OPTIONS  
  20. 20. Or a HEAT MAPalternative  
  21. 21. DIMENSIONS: 1 METRICS: Multiple **   ** Not time based
  22. 22. CHART OPTIONS  
  23. 23. CHART OPTIONS  
  24. 24. CHART OPTIONS  
  25. 25. CHART OPTIONS  
  26. 26. CHART OPTIONS  
  27. 27. CHART OPTIONS  
  28. 28. CHART OPTIONS  
  29. 29. CHART OPTIONS  
  30. 30. DIMENSIONS: 1 METRICS: Multiple **   ** Time based
  31. 31. CHART OPTIONS  
  32. 32. CHART OPTIONS  
  33. 33. CHART OPTIONS  
  34. 34. CHART OPTIONS  
  35. 35. CHART OPTIONS  
  36. 36. DIMENSIONS: 2 METRICS: 1
  37. 37. New Visitor Returning Visitor Desktop 354,132 223,481 Mobile 144,222 127,385 Tablet 112,870 128,420
  38. 38. And if we SWITCH them up …  
  39. 39. CHART OPTIONS  
  40. 40. There’s just one little problem …
  41. 41. This is FANTASY data New Visitor Returning Visitor Desktop 354,132 223,481 Mobile 144,222 127,385 Tablet 112,870 128,420
  42. 42. This is REALITY data
  43. 43. record
  44. 44. field
  45. 45. Field name
  46. 46. This fine fellow actually hacked up a fur ball in the live presentation. I’m sorry you missed it. :)
  47. 47. Don’t forget to check out the accompanying blog post! bit.ly/demystify-data
  48. 48. #MozCon    Annie  Cushing  •  Anniely2cs   @AnnieCushing  •  annie@anniely2cs.com  

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