Consumer behavior april 18. Buy solution from DistPub.in. You can send email to distpub@gmail.com for assignments solutions. We provide homework help.

1. NMIMS April 2018
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Q1. What do you understand by consumer involvement. How would you classify
the following purchase decision in terms of high or low involvement decisions?
Explain the reason for your classification in each case. (10 Marks)
 Gel Pen
 An Birthday Greeting Card to wife
 Restaurant selection
 Car
 Selection of school for your child
 Stationery for everyday use.

3. Solution by DistPub Team.
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Q2. A well-known International fitness company is planning
to set up a nationwide fitness centers in India. Describe
how this international company can use psychographics to
plan its segmentation and promotion strategy. Using VALS
II typology, suggest which segments should the company
target and why? (10 Marks)

4. Solution by DistPub Team.
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Q3 What type of information search behaviour would you expect in the first time
purchase of the following products and why?
Q3a (5 Marks)
Ice Cream
Skin whitening Cream
Lap top
A study table
Q3b. What are the implications of the above information search behavior for
marketers of these products? Explain. (5 Marks)