Portfolio presentation

1. BIG MISTAKES TO AVOID
IN AMAZON PPC
Prepared by Tosh Gealone

2. Give your ad campaign
some time to perform.
Don't get too exited to
see results after 3 hours
from setting up.
CAMPAIGN
TIMING

3. UNREALISTIC
EXPECTATIONS
If you're not getting sales in PPC, ask yourself "why
would somebody buy my product?". As a customer,
would you buy your own product or would you buy
somebody else's product.
Figure out how you can differentiate your product,
how can you create a better offer and how you can
create more value to the customers.
Ask some friends or expert's opinion on your
products to see what are the potential issues on the
product that you've launch, your pricing and your
strategy.

4. If you're new, don't get
super crazy with your
daily budget. Get your
feet wet and go in.
UNREALISTIC
BUDGET

5. DISCOURAGED
Try not to get discouraged early on in
your seller journey, but set healthy
expectations.

6. Remember to optimize the
ads in a regular basis.
SET IT AND
FORGET IT

7. KEY CONCETS TO REMEMBER
ROAD TO MORE SALES
BONUS!

8. Use both manual and auto
campaigns. Study them closely, test
match types and optimize bids.
SET GOALS
A. New Product - Launch and Rank
B. Growth - Reach peak sales
C. Focus on profitability

9. Study search term reports to gather
important data
STRUCTURE CAMPAIGNS
TO MEET YOUR GOALS

10. Things shift and change often in the
sponsored ads space
Make sure to utilize all the
levers that Amazon provides
you with
Use powerful software and take
advantage, go to events and
connect with like minded
people
ADAPT AND CHANGE

11. I hope for nothing but the growth of your
business. Good luck!
THANK YOU!
Take on someone who has passion and intensity, there is training for
everything else.