7 Tips to Maximize Your Marketing Dollar

372 views

Published on

7 Tips to Maximize Your Marketing Dollar provides simple and useful information on how to use your marketing resources well in your business

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
372
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

7 Tips to Maximize Your Marketing Dollar

  1. 1. 7 Tips to Maximize Your Marketing Dollar<br />www.copywritingconsulting.com<br />
  2. 2. Table of Contents<br />Introduction<br />7 Tips to Maximize Your Marketing Dollar<br />For More Information On Copywriting And Increase Your Productivity Levels <br />
  3. 3. Tips to Maximize Your Marketing Dollar<br />To begin with, if you are starting to dream of your marketing scheme in your sleep, you may be tempted to produce a new ad out of monotony. <br />However, if the ads are still working and are still correct, there is no reason to retire them. <br />Keep them in use as long as they justify their existence with sales.<br />
  4. 4. Tips to Maximize Your Marketing Dollar<br />1. If YOUR MARKETING AD IS STILL VALUABLE, JUST LEAVE IT AS IT IS BUT MAKE SURE THAT THE INFORMATION IS UPDATED.<br />If you are familiar of the Ludlow Corp, take that as an example. <br />Ludlow ran an ad for a landscaping product more than 40 times in the same publication. <br />After over ten years, it was obtaining more responses on all copy just as when it was first published in the sixties<br />
  5. 5. Tips to Maximize Your Marketing Dollar<br />2. ABSTAIN YOURSELF FROM BEING OBSESSED WITH THE COMPETITION IN THE MARKET.<br />Some owners trick out their marketing plot to match the rivalry. <br />But before you send out leather-bound copies of the company history, consider if the effect is worth it. <br />Better to let competitors drive themselves to ruin with fancy materials than to join them in a race to the bottom.<br />
  6. 6. Tips to Maximize Your Marketing Dollar<br />3. LEARN THE USE OF MODULAR MATERIALS TO LESSEN THE MARKETING COST.<br />What if your product needs to be promoted to markets with different needs? <br />You must be aware that new materials for each market would cost you a lot.<br />
  7. 7. Tips to Maximize Your Marketing Dollar<br />The first thing you should do is to create a marketing brochure where specific sections can be change like benefits and product applications for each market. <br />Things like product specs, company info, and features of the product will stay unchanged.<br />
  8. 8. Tips to Maximize Your Marketing Dollar<br />Using modular literature, you can leave the unchanging sections alone, and mix and match other sections to suit the needs of each target market. <br />This will let you cut advertisement costs in a big way.<br />
  9. 9. Tips to Maximize Your Marketing Dollar<br />4. ALLOW YOURSELF TO GAIN KNOWLEDGE OF NEW WAYS TO COLLECT LEADS.<br />Banners, organic searches, and public releases on new products can all have a huge impact on sales. <br />Take a page from the book of small companies who evaluate marketing strategies based solely on the number of responses they generate.<br />
  10. 10. Tips to Maximize Your Marketing Dollar<br />Press releases on new products are the cheapest way to get leads.<br />Don’t forget to collect them in a media section of the company website. <br />Also, use keywords to boost web search traffic.<br />
  11. 11. Tips to Maximize Your Marketing Dollar<br />5. DON’T SPEND A LOT ON PAYING FOR AN INDIVIDUAL’S KNOWLEDGE.<br />Find independent contractors and consultants who can do the job well.<br />
  12. 12. Tips to Maximize Your Marketing Dollar<br />6. MAKE ALL IMPOSSIBLE THINGS POSSIBLE BY LETTING YOURSELF DO IT.<br />Handing out press releases and constructing squeeze pages can be done inexpensively by your employees. <br />Don’t go to an outside agency or consultant until you really try it.<br />
  13. 13. Tips to Maximize Your Marketing Dollar<br />7. PRINT ADS ARE VERY HELPFUL SO BETTER FIND SOME WAYS TO MAXIMIZE THE BENEFITS.<br />Print ads costs money. <br />Why not re purpose them and get them in front of your customers in new ways?<br />
  14. 14. Tips to Maximize Your Marketing Dollar<br />Get your free video on<br />"How to be a successful copywriter" go to: <br />http://www.copywritingconsulting.com<br />Follow Us On Facebook: <br />www.facebook.com/copywritingconsulting<br />And On Twitter:<br />http://twitter.com/copyconsulting<br />

×