In this power point, our consultant's advises ( Rory Sutherland) are presented as well as the goals, as a communication and media team, we pursue to realize both in the subject ''Introduction to Advertisment & Public Relations'' and n the real life.

1. Our edifierOur edifier
RoryRory
SutherlandSutherland

2. Mr. Sutherland’s Advice:
““PerspectivePerspective
is everythingis everything””
Reference:TEDx Athens, 18:24,Filmed December 2011,
Rory’s Sutherland Public Speech in Athens, Greece

3. What does Sutherland’s advice
means for our project?
Reality is not
particularly a good
guide to human
success!

4. Especially:
Not only is Logic essential,
but also Creativity to
expand our horizons
 Success in vast companies are
based on technology and good
psychology, for example “Google”

5.  It is important to analyze
“praxeology" because it studies
human choices
 In Marketing there are 2 different real
values:
1.Services - quality
2. how to motivate people accept our
ideas> how to create life styles and ways of
thinking, for instance restaurants

6. We have to make sure that we
are giving the right direction to
employees in order to see their
job more than a job.
The communication is aiming in
one core idea, there are many
stories in a story telling but the
core idea is one!

7. How to apply these tips inHow to apply these tips in
our start upour start up
OurOur GOal:GOal:
Young people’sYoung people’s ideasideas beingbeing
heardheard. Students’ articles being. Students’ articles being
publishedpublished.. Young opinionsYoung opinions
finally gainfinally gain respectrespect!!

8. Young people’sYoung people’s voicesvoices havehave
beenbeen censoredcensored just because ofjust because of
theirtheir ageage..
CompaniesCompanies ask forask for youngyoung
people withpeople with provenproven experienceexperience
when they don't give us awhen they don't give us a
chance to publish an articlechance to publish an article
signed with our name.signed with our name.

9. So, we are going to:
Create perspectiveCreate perspective forfor
communication students: Not seecommunication students: Not see
themselves as employees but asthemselves as employees but as
human beings with rightshuman beings with rights thatthat
have been sidelined for so manyhave been sidelined for so many
years.years.

10. That is what we want ,the people
that will write to our site to
understand that we have been
treated unfairly for so long. We can
finally put an end to this
situation.
Age doesn't matter.
Opinions matter. Young
voices matter!

11. Our Conclusion:
Creating aCreating a goodgood
perceptionperception is the onlyis the only
way to createway to create
good realitygood reality!!!!!!

12. ArtiCo
The Article Community
#Your Article Experience

13. ArtiCo team:
Stavroula Pollatou
Ioanna Gouma
Narine Gasparova
Juliette Amaury
Dionysia Boziki-Voultsou

14. Panteion University
Department of Communication, Media
and Culture
Subject:
Introduction to Advertisment &
Public Relations
By Professor Betty Tsakarestou
Athens, Greece, 2015-2016