Rapid experimentation that will lead to an increase in student population

1. ’Dimeji Falana, CEO Edves

2. Growth Hacking is also
called Growth marketing,
it is the activity taken to
rapidly experiment on
some ideas to convert
customers and these
experiments are backed
with data on Human
Behavior.

3. Focus on quality
learning activities
and increase
students
population by
100% in a year

4. “Be ready:
▸ to make parents happy and loyal
▸ to provide infrastructure
▸ for smart technology adoption
▸ to continually train staff
▸ to create structure and to lead
with purpose

5. 1.
Your school is not
built for every
parent, define your
parents
Define your loved parents.
E.g Think about one parent
you love

6. “Qualify and Pick up your phone
and call a parent you love...

7. 2.
Young parents,
the millennials,
go where they are
The youths are 70% of Nigerian
population, go after them.
- - Offices
- -Religious House
- - Social Media

8. “List your source of growth, pick the best
converting and focus e.g online, religious
and social meetings, landlord association,
friends and family.
Make a post on social media (FB
& Linkedin) and address young
parents.

9. 3.
Network and talk
to at least 5 new
parents per week
Sell the vision of the
School as you work
the parent around

10. “8 out of 10 new parents prefer to talk to
the School Owners, give them the
opportunity to relate with you.
Call a parent that have visited you for
enquiry but has not come back

11. 4.
Host prospective
parents once a term
at your event
At your event, meet all
of them one-on-one
after the event

12. “Africans like event. Ensure the parents
get the best during your events. You can
even reserve seats for them.
Call a parent that you want to serve and
invite them for your event this term

13. 5.
Do community
development
program, CSR
Give back to the
community. Plant trees, fill
road porthole, make
drainages, dig wells etc

14. “In every community, there is work
to be done. In every nation, there
are wounds to heal. In every heart,
there is the power to do it. ~
Marianne Williamson
Write down a project you want to do for
your community to attract goodwill.

15. 6.
Invite your alumni
to share their stories
at your event
Show the best of your
products to the current
and prospective parents

16. “Any institutions' alumni are key to
its growth. We are focused on
giving a global experience to our
students ~ Shiv Nadar
Are you proud of any of your alumnus?

17. 7.
Send educators for
Industrial training
Educators need the
industrial experience

18. “Train the educators on the latest
job needs, by this, they can pass it
to the Students ~ DF
Identify a company you can partner

19. 8.
Start a reward
program for
enrollment
Give commissions to the
educators and parents that
generate leads

20. “With an affiliate programme, your
school will have loyal and
independent recruitment
personnel ~ DF
How much are you will to give?

21. 9.
Smartly adopt
technology
Without technology
integration, your school
might not achieve some
milestones

22. “Technology has changed the way
we live and to deliver quality
education in this age, we need to
integrate technology efficiently
Which technology are you considering
for your school currently?

23. 10.
List your source of
growth, work on
them and track
them
Revenue, enrolment &
student performance

24. “1. How many student do you have? Write it
down
2. Write figures you want to get from each
source of growth
3. How much effort are you willing to give?
4. Consistency will give result
▸Class work

25. “
What you can not measure, can not
grow ~ ANONYMOUS
Strategy Milestone (#) Deadline (date)
1. Parent referral
2. Teachers referral
3. Community leads
4. Write letters to 100 families
5. Write to offices
6. Partner with feeder School
7. Partner hospitals to get creche
students
8. Facebook & Linkedin ads
9. Visit Sign in and out book

26. THANKS!
Any questions?
You can find me at @FalanaDimeji, dimeji@edves.net &
08062268055