Social Media for your school - Grow, Lead and spread Awareness. How Social Media can help your school?

1. Social Media for Schools
How Social Media is Useful for your School – Institute – College?

2. The Best Ever Solution For
Your School
 Schools, Institutions, Colleges, Universities or small tuition
centres have a huge potential to spread their awareness online.
 Everyone is using Social Media (mainly, Facebook, Twitter, and
LinkedIn) to connect online with the world around them so,
statistically, those are the most useful platforms for schools to use
to communicate and increase enrolment.
 Weather you’re promoting “admission opening”, “cultural activities”,
“guest ceremony”, “annual function day”, “best students of the year
awards” or any updates, schools leverage the engaging qualities of
Social Media for use in the classroom and beyond.

3. Social Media: Important Aspects
To Look
 To communicate with students, parents and teachers, competition
between schools makes it necessary for you to market your school
to retain and build enrolment. An effective school social media
presence can help address both of these needs. Social Media for
Schools has become a vital part of your communication strategies.
 Social Media is the best platform to engage your local audience
and keep them updated with your latest school activities.
Information which you can share on Social Media

4. Ideas That Spark Your School on
Social Media
 Information about the school’s admission arrangements including
published admission number.
 Information about the school’s selection and over-subscription
criteria as well as the process for applications through the local
authority.
 Information about the ethos and values of the school.
 Information about the school’s pupil premium allocation and details
of how they plan to spend it in the current year.
 Information about how the money was spent in the previous year
and its impact on educational attainment.

5. Simple Things You Can Do:
 Multi Channel Approach: Social media marketers must take a
multichannel approach in reaching prospects and customers.
Ensure that each platform is used in unique ways to encourage
users to follow your brand across services.
 Delight People with Creativity: The social media landscape is
constantly changing, and the marketing tactics are changing as
well. However, while tactics will change, the strategies outlined in
this article will remain the same.
 Promote Smartly: Smartly promotion is promoting your content to
right audience at the right time at the right place. Encourage
parents to promote the school social media accounts to family
members and others who might be interested to see what their

6. Simple Things You Can Do:
 Set Smart Goals: SMART goal for social media marketing would
be something like “Well increase our Facebook response rate by
25% by the end of the first quarter.”
 Build Relationships, not Followers: Building a good relationship on
social media builds your trust and loyalty factors among your
competitors. Always reply to comments and @mention people you
reference in your social media posts.
 Stay Active: Inactive social feeds are a bad look for brands, plain
and simple. Rather than let your Facebook or Instagram gather
cobwebs, you need to “show up” day after day with fresh content.

7. Quick Tips To Stay Active on
Social Media
 Incorporating social scheduling and automation to save time and
energy.
 Picking and prioritizing your social networks based on your
audience location.
 Finding ways to repurpose content so you’d not always trying to
reinvent the wheel.

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SOCIAL MEDIA FOR SCHOOLS
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