Prof. Ndubuisi Ekekwe leads the FASMICRO Group, which provides advisory services and builds firms. His mission is to fix market frictions by accumulating capabilities and moving to new frontiers. He discusses how the world is made up of numbers and data insights can transform perceptions and unlock new growth opportunities. Ekekwe advocates accumulating capabilities in upstream sectors to improve quality and price. He outlines opportunities in key domains like agriculture, healthcare, and education by addressing frictions. The goal is to transform data usage from just running to enabling exponential growth through redesign and sector transformation.
4. Why Do We Need Companies?
4
• Customers
Demand
• Firms (Banks,
Restaurants,
school, etc)
Market
Frictions • Producers
Supply
N Ekekwe, Harvard Business Review
5. The Mission
• Our Missions
– Fixing frictions
– Accumulate capabilities
– Moving to Next Frontiers
• Acquire new capabilities or refine
current ones
– Test, execute and scale
-
Process, understand, personalize
Returning back to Pythagoras
• Friction domains
– Trading
– Manufacturing
– FMCG
– Other Services
Frictions Capabilities
Moving towards Natural State (Perfect) of
Financial Services Delivery because of Numbers
7. The World is Made up of Numbers
– Pythagoras
The Beginning
8. Data for Perception Demand
• Disruptive Innovation (set new basis of competition)
– Needs, Expectations and Perceptions of Customers
– Cases (newGen Banks, Apple, Intel Inside, HP LaserJet)
• Unlock the Unbounded Future (AI via better use of numbers)
Perceptions
Expectations
Needs
N Ekekwe, Harvard Business Review
Data Insights Perception
9. Accumulation of Capability
• Upstream Sector Operation
– With Indomie vertically integrated business (power,
training, etc), there was no left efficiency which
Dangote could exploit to improve quality & price
10. Unlock New Growth
• $2.3T to $10T by 2035
Apps
Logistics,
Ecommerce,
agro, etc
Operating
System
Core
Firmware
Talent,
Knowledge,
etc
Must not just be a
sector but a
platform of new
African commerce
& industry
14. Data must TRANSFORM, not just RUN
• Linear to Exponential Growth
• Redesign
• The Eras
– Banking 2.0 – 1990s
– Voice telephony – 2000s
– Mobile Internet /Data – 2010s
– Application Utility – 2020s
• Massive shifts with immersive connectivity
• Sector transformation, as OS
From
Data that
Runs…
…to Data
that
Transforms
16. New Opportunities in Nigeria
• Shift in Customer Behaviour
– New Friction Shift
Fans
Customers
Consumers
17.
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