The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Team E_mgt150_ final pp document
1. By: Edward Nehamkin, Dillan Porter, Derick Romero, Eddie Kuang, Daniel Yang
Management Analysis
2. Outline
3. Company Overview
4. Mission & Vision
5. Interview with CEO
6. Management Strategies
7. Innovation Strategies
8. Motivation Strategies
9. Sustainability Partnerships
10. Human Resources
11. Performance Management
12. Employee Satisfaction
13. Reflection
14. References
3. Company Overview
Smart. Natural. Solutions.
Founded in 2006
Biological Pesticide: (Sustainable, Low cost,
Environmentally friendly)
Why Maronne?
What is being produced?
4. Mission & Vision
● Lead the movement to a sustainable world through discovery,
development, and production.
● Promotion of bio-based pest management.
● Plant health solutions that are effective, efficient, and
environmentally responsible.
Smart. Natural. Solutions.
Why Marrone?
World needs effective, sustainable pest management solutions that are safe for people and protect our natural resources. Marrone strives to be a pioneer in this sector.
What is being produced?
Delivering high-performing, bio-based solutions that address these daunting global issues.
Marrone Bio Innovations mission and vision is to lead the movement to a sustainable world through the discovery, development, production and promotion of bio-based pest management and plant health solutions that are effective, efficient, and environmentally responsible.
Education:
B.S. from Cornell: Entomology
PhD from North Carolina State: Entomology
Founded
AgraQuest: CEO, Chairman, President
Entotech: Founding President
Experience
Monsanto: Insect Biology group lead
Novo Nordisk
Fellow of the American Association for the Advancement of Science
Career growth
Management structure (levels)
R&D, CFO, General Council, Field Development and Technical Services,Head of Regulatory, Head of International, Head of Sales, Navigators, Next level managers.
Organized internally, Functional heads run it as a team and every two weeks they meet and talk. Updates, problem solving and strategy, Had to slim down and find money to investigate.
Pam mentioned management places big significance on career growth
- management realized career growth is more important salary growth
- Find employees with natural leadership abilities (Pam career story)
Bottom-up approach
Give employees lots of creative freedom (Pam)
Place big value on ideas of employees/ implement the good ones (Pam)
3 area of growth
Current Commercial Products
Near-term Products
Ramp International Sales
Sources of ideas
A strong corporate strategy that leads to innovation
Multiple products are continually discovered and tested
Partnering up with companies in various fields for new markets
Integrate products into pest management programs for results
Partnership
Agricultural market is in high demand
Increase in population
Increase in middle class
Increase in food demand
Encourage employee ownership
Pam learned that giving them ownerships of projects is what motivates the employees.
This causes employees to be invested in the success of company.
Employee company vision
After management problems, to rebuild morale and to motivate employees, the management met with the employees to paint vision for the company.
Employees collaborated to determine company vision and standards.
Have company potlucks, yoga classes, work parties
Investment in each other motivates employees to create a greater company together.
Realized employees are motivated more by upward movement (promotion) than starting salary.
Learning technical skills and career development, such as management skills, are motivators greater than monetary incentives.
Created Community
1)
Improving crop productivity and sustainability through biochemicals
Biopesticides - Crop Protection
Biostimulants - Crop Enhancement
Biofertilizers - Crop Nutrition
2)
Overall enhancement of quality in agriculture
Better, healthier sources of crop protection (Export Market)
Production flexibility
3)
Categorizes itself differently from conventional chemical pesticides
Strong investment in R&D and product testing
Large scale manufacturing
When working in teams with people, they expect communication because they meet every two weeks to talk about problems and strategies.
When looking for new people to hire, they want to look for people who are low risk to company. They have to do careful hiring. They also find the type of people that they want in their team/company.
Employees are given employee surveys and suggestion boxes to give suggestions.
Communication is the key when there is a problem. Employees are given surveys and they meet up to talk about any problems.
Finding creative and innovating salesman who can make sales to farmers.
Hire employees who are aligned with your values, visions, strategies, and above all who fit with your desired culture. Create a filter for the types of people you want to hire onto your team.
Ensuring employees feel safe and are at low risk like other companies.
The values of the company drive the culture. It is very difficult to manage and very time consuming. Some of their values consists of; innovative, diversity, respectful candor, transparent communication, accountability, and empowerment.
One of the most challenging part is trying to sell their products. They have to hire innovative and creative salesmen who can make sales to the farmers..
Glassdoor
Great starting point for entry job positions (+)
Small Company (Both +, -)
Individual input is valued.
Tends to have drama.
Critical towards upper management (-)
Highlights
“Great team, great experience”
“Innovative Company”
“The people who work here are wonderful, but the company is not.”
“No appreciation for scientists”
What does leveraging themselves over other companies in the field of biostimulants do to their venture into biopesticides?
Culture could be a lot stronger- From their PP and website you can see their culture could be a lot stronger. A company's culture should be able to be jump at you and their culture does not.
Innovation into biopesticides- A lot of companies are going into biostimulants but fewer venture into biopesticides due to the higher technical and regulatory barriers to entry to this specific market.