This document provides an overview of search engine optimization (SEO) and why it is important. It defines SEO as the process of getting organic traffic from search engines. SEO helps ensure websites are accessible to search engines and rank higher in search results, increasing the chances of being visited. Higher rankings lead to greater brand awareness, traffic, and return on investment. The major search engines are identified as Google, Yahoo, Bing and Yandex. SEO tools can help optimize websites by analyzing important factors like keywords, content, backlinks, and social media.

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2. SEARCH ENGINE OPETIMIZATION
• What is SEO
• Why we do SEO?
• SEARCH ENGINES in markets.
• Advantages and Disadvantages.
• Conclusion.

3. WHAT IS SEO?
• SEO stand for “search engine
optimization” It is the process of getting
traffic from the free, organic search results
on search engines.

4. WHY WE DO SEO?
• SEO helps to ensure that a website is accessible to a search engine
and improve the chances that the website will be found by the
search engine.
• It is common practice for the internet users not to click through
pages to pages of search result, so where a site rank in a search is
essential for directing for traffic toward the website. The higher a
website naturally rank in organic results of a search. The greater
the chances that that will be visited by user.

5. SEARCH ENGINES IN MARKET
• GOOGLE
• YAHOO
• BING
• YANDEX

6. ADVANTAGES OF SEO
• Brand awareness
• Increased site usability
• Cost Effectiveness
• Return on Investment
• Increased Traffic

7. CONCLUSION
• SEO tools are an important consideration to help optimize a
website for search engines. Many tools differ in the scope
of their function yet also analyze different SEO factors.
Some of the most important areas to be analyzed are
keywords, content, backlinks, domain and social media.