This is a presentation on Search Engine Optimization. How to increase traffic to your website.

1. WHAT ARE SOME OF THE POPULAR WEBSITES YOU KNOW
❖ yaaka.cc.
❖ monitor.co.ug.
❖ jumia.ug.
❖ newvision.co.ug.
❖ smart24tv.co.ug.
❖ howwebiz.ug.
❖ jiji.ug.

2. DO WE KNOW WHY SOME WEBSITES
ARE POPULAR?

4. What do we understand by the term search engine
•A search engine is an online tool that searches for results from content
published on the internet based on a search query or keyword
submitted by the web user

5. Optimization;
Process of making something the best or making it more effective

6. Search engine optimization
Search engine optimization is the process of improving the quality of website
traffic to a website or a webpage from search engines.

8. OFF-PAGE SEO
Off-Page SEO refers to actions taken outside of your own
website to impact your rankings within search engine results
pages

9. ELEMENTS OF GOOD OFF PAGE SEO

10. Posting to forums

11. Link popularity

12. On-Page SEO
This is the practice of optimizing
individual web pages in order to rank
higher and earn more relevant traffic in
search engines

13. •Keyword rich heading
•Use of tags and keywords in article
•Use of multimedia in your story
•Captioning photos and alternative text
•Outbound and inbound linking
•Have a featured image
•Use of sub headings (Preferably H2)

14. KEYWORD RESEARCH TOOLS
•Keyword research tools- like Ubersuggest,
Google trends