SEO is important for websites to be visible in organic search results. Key factors for SEO include on-page elements like optimized content and code, as well as off-page elements like link building. Search engines consider user experience and how trustworthy, relevant and accessible a website is. Proper keyword research is needed to identify what users search for and optimize the website accordingly. Regular technical audits ensure the website functions well for search engines.

1. Understanding
The
SEO Targeting
Work Shop On SEO

2. Digital Marketing

3. Why You Need SEO For Your Website ?
“SEO is critically important to online businesses. You can spend every penny
you have on a website, but it will all be for nothing if nobody knows your
website is there.”

4. What Is Search Engine Optimization (SEO)
Organic refers to - Unpaid Search Result .
SEO helps search visibility including :
•Web Search
•Image Search
•Local Search
•Video Search
Search Engine Optimization is a process of improving the visibility of a
website on organic search engine result pages, by following and
implementing search engine friendly element in website.

5. Local Results
Local Search
Completely different
ranking algorithm than
standard search results.

6. Image Results

7. How Search Engines Work

8. Crawlability / Link Architecture

9. Where are the Organic Results?
9
Organic
Pay Per Click
Pay Per Click

10. • 75% of search engine users don’t go beyond the first page of the search
results
• 70-80% of users ignore the paid ads, focusing their visits/clicks on the
organic results.
• 93% of every online experience begin with a search engine.
• 46% of mobile web users are unlikely to return to a website they had trouble
accessing from their mobile and even more are unlikely to recommend the site.
• 69% of local users trust online reviews as much as personal
recommendations.
• Many people don’t go past the 1st page in the Search results.
• Users trust the natural results to be more relevant to their search query.
Reason To Conduct Website SEO ?

11. Why SEO Is Important For Your Website .
Website which rank on 1st position shares 33% of the average traffic.
If we compare ranks VS traffic .
Rank Avg Traffic
1st 33%
2nd 17%
3rd 11%

12. The vast majority of clicks -- roughly 60 percent, go to organic listings.
Industry Research – Who gets the clicks?
Industry Research – Who gets the clicks?
Industry Research – Who gets the clicks?
Organic Clicks vs. Paid Clicks

13. SEO Ranking Factors In 2015

15. What Google Thinks About SEO ?
Other Factors
1. Indexation & Accessibility
2. Site speed & Performance
3. Site content Or Structure
4. Website Development Platform
5. Content Development
6. Expertise in specific markets and geographies.
7. Trustable Back Links
According to Google website having great value to user in terms of
interface and experience will rank more easy.

16. Search Engine Optimization Process
16

17. Identify High Value Keywords
Keyword Research + Targeting
What is the average
customer is searching ?
What are my visitor trying
to accomplish?
Terms used in industry
Geographical phrases are
they relevant ?
What Solution do I
provide

18. Website Technical Audit

19. Search Engine Optimization Process
Main stages of the search engine optimization process?

20. On Page Website Optimization
Keyword Research
Content Optimization
Code Optimization
Great User Interface
Factors

21. OFF Page Website Optimization
Natural Link Building For Website