This ppt is about SEO. It will give you a fundamental knowledge of SEO. It will tell you how, why and what is SEO.

1. An Ultimate Beginner’s
Guide To SEO

2. 1. SEO
2. Types Of SEO
3. How SEO work
4. Why SEO
5. Different Search Engines In The Market
6. Search Engines Market Share
7. SEO tools
8. SEO Techniques and Strategies
9. Advantages
10. Conclusion
CONTENTS

3. WHAT IS SEO?

4. ● SEO is a technique that helps us to get our
site/page to rank up within a Search Engine
Results Page(SERP).
● SEO aims to get quality and quantity traffic on our
website from free/natural/organic search result in
search engine.
SEARCH ENGINE OPTIMIZATION
● It optimizes a website's technical configuration,
content relevance, and link popularity so a page can
become easily visible, more applicable & popular
towards user search inquiry, and as a result, search
engines rank them better.

5. TYPES OF SEO

6. 01
On Page
❑ It is a type of SEO technique that
we do on the page of our website
itself.
❑ In on a page, it includes Design,
page layout, navigation, articles,
keywords-research, description,
and the article should be
optimized.
Off Page
❑ It is a type of SEO technique that we
do outside of our website for eg. Link
building.
❑ In off-page, it includes site
submission, sitemap submission, feed
submission, directory submission, blog
submission, article submission, social
networking, and Social Bookmarking.
02

7. HOW SEO
WORKS

8. You publish a
website/article/
blog
1
Search engine
crawlers crawl
over your page
2
The search
engine uses
algorithms to
determine your
rank.
3
Search engine
indexes your
page.
4
Search engine
displays your
web page in its
SERP
5

9. Why SEO

10. Brand Awareness
Customers generally buy
from brands they
repeatedly see.
Helps The Best Customers To
Find You
Top ranking brings
quality customers to
you.
Credibility Increases
Despite being red, Mars
is actually a cold place
full of iron oxide dust
80% of people never go
on the second page of
the search engine, it will
help you to reach the
first page.
With the help of Analytical tools,
you can track the customer’s
actions like keyword searched,
page visited, call recordings, etc.
To Get More Traffic
It’s Measurable

11. DIFFERENT
SEARCH
ENGINES
IN THE
MARKET

12. Google Microsoft Bing Yahoo
Yandex Duck Duck Go Ask.com
Baidu
Ecosia

13. Search Engines
Market Share
Google
67%
Bing
18%
Yahoo
11%

14. SEO TOOLS

15. SEO Techniques and
Strategies

16. Techniques
• Implement Content Optimization
• Understand Your Site's Core Web
Vitals
• Focus on Feature Snippets
• Keep creating New Content
• Keep updating old content
• Focus on user experience
• Provide a flawless page
experience
Strategies
• Website Optimization
• Regular Content
Posting
• Link Building

17. ADVANTAGES

18. • It helps to bring more customers
through natural search
• It helps to make a trustworthy web
experience for customers
• It motivates us to focus on user
experience
• It helps to improve brand awareness
• It is cost-efficient
• It gets more clicks than PPC
• It also helps PR

19. ● SEO will help you to increase
your website traffic free of
cost. It sounds so good to
increase our website traffic
free of cost but it is not that
easy, it takes a lot of time, you
have to keep patience. You
must have heard about good
things takes time it is
something like that.
● It gives you a competitive
advantage, those who invest
highly in SEO often outrank the
competition in search engine
results and gain market share.
ADVANTAGES

20. Thank you!
If you want to learn SEO in deep then you
can do SEO Training from CETPA Infotech
Contact Us
+91-9212172602
query@cetpainfotech.com
http://traininginnoida.in/