Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The 10 Essential Things that
Graphic Designers and Artists Need
To Know About Google Analytics
Tomer Tishgarten and Asia M...
Meet Tomer
• Analytics Practitioner
– SEO/Competitive Intelligence/Web
Analytics since 2001.
– Google Analytics certified....
Meet Asia
• Marketing Manager
– Lead generation-focused content strategy;
traffic acquisition; campaign execution.
• Conte...
Meet Arke
• We are marketing technologists!
– “We implement hardcore digital
technologies and provide you with
a marketing...
Why Is Google
Analytics Important
(to me)?
Don’t you see that I’m
working!
Artists Need the Web (and Web Analytics)
• The art professional today
– Your name is your brand
(artist/studio/gallery)
– ...
And Our Industry Uses the Web
1. Everyone uses search
– Search is king!
– Relies on content
• Images, text, video
2. Peopl...
The Solution: Google Analytics
• Free tool that can tell
you what people are
doing on your
website right now!
• Understand...
Google Analytics Interface
Answers my questions
Google
Analytics 101
Commonly used Features
Who’s coming to my website?
Start at Audience > Overview
And where are they coming from?
Start at Audience > Demographics > Location
What are they interested in?
Start at Behavior > Site Content > All Pages
How did they find me?
Start at Acquisition > Channels
Advanced Google
Analytics:
Beyond Basic
Functionality
Are local visitors better?
• Use Segmentation:
– Segments are used to
isolate and analyze
specific parts of your
traffic.
...
Applying Segments
Built-in Segments
Creating a New Segment
Segment Insights: National vs. Local
US: 90% of all visits
Southeast: 60% of all visits
What part of the page do users see?
Accessing Screen Resolution
Start at Audience > Technology > Browser & OS > Primary Dimension: Screen Resolution
Resolution: Not all sites are created equal!
Resolution: What’s above the fold?
Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
Resolution: What’s above the fold?
Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
Is my site/content being shared?
• Identify social media networks &
communities where people engage
with your content.
• M...
Accessing Social Media Data
Start at Acquisition > Social > Overview
Social: Referrals & Social Plug-ins
Social: Visitor Flow
Who is my biggest fan?
+
Referral Data
Where’s my one stop shop?
Dashboard
Custom Dashboards!
http://to.merific.com/customdashboard
Real-Time Dashboards!
What else do can I do?
• Reporting
– Any GA data
– Any Format (Excel, PDF)
– Sent Regularly (Daily, Weekly, etc.)
http://t...
What does the future look like?
But I want more Google!
Closing Thoughts
• There is no Holy Grail!
– Start by asking basic
questions!
– Look inward first!
– Observe, Plan, Engage...
The 10 Essential Things that Graphic Designers and Artists Need To Know About Google Analytics
Upcoming SlideShare
Loading in …5
×

The 10 Essential Things that Graphic Designers and Artists Need To Know About Google Analytics

1,401 views

Published on

Presentation given at C4 Atlanta TechsmARTs meeting on basic and advanced features of Google Analytics.

Published in: Technology, News & Politics
  • Be the first to comment

The 10 Essential Things that Graphic Designers and Artists Need To Know About Google Analytics

  1. 1. The 10 Essential Things that Graphic Designers and Artists Need To Know About Google Analytics Tomer Tishgarten and Asia Matos Arke Systems
  2. 2. Meet Tomer • Analytics Practitioner – SEO/Competitive Intelligence/Web Analytics since 2001. – Google Analytics certified. – Minor in Bio-Informatics from University of GA. • Agency Engagements Director – Provide Technology Service to Ad Agencies. • Runner – PRR 2013: 5X – Georgia Half Marathon: 4X Follow Tomer: @Tomerific
  3. 3. Meet Asia • Marketing Manager – Lead generation-focused content strategy; traffic acquisition; campaign execution. • Content management systems (Sitecore, Wordpress) • Analytics platforms (Sitecore DMS, Google Analytics) • Professional Artist – BFA in Fine Art; Kennesaw State University – Shown in Mason Murer Fine Art Gallery, Kibbee Gallery, Actor’s Theatre in Louisville, KY – Studio Assistant for Katherine Taylor: 2012/13 WAP Artist for Museum of Contemporary Art (MOCA). Follow Asia: @AsiaMatos
  4. 4. Meet Arke • We are marketing technologists! – “We implement hardcore digital technologies and provide you with a marketing strategy to take your organization to the next level!” • Marketing Technologies: – Content Management Systems • Sitecore, WordPress, Drupal, Umbraco – Portals/Communities • Sharepoint, Jive, Lithium, Telligent – Customer relationship management • Microsoft Dynamics CRM, Salesforce.com, Pardot – Analytics • Google Analytics, Omniture, WebTrends
  5. 5. Why Is Google Analytics Important (to me)? Don’t you see that I’m working!
  6. 6. Artists Need the Web (and Web Analytics) • The art professional today – Your name is your brand (artist/studio/gallery) – You are actively seeking more art-related opportunities. – You've used the internet (at least once in your life!) and have a website. – Concerned with how to take your art business to the next level.
  7. 7. And Our Industry Uses the Web 1. Everyone uses search – Search is king! – Relies on content • Images, text, video 2. People strive to be omniscient – We like to check you out before we meet IRL. • LinkedIn, Facebook, Website 3. Digital performance varies – You need to figure how digital performs.
  8. 8. The Solution: Google Analytics • Free tool that can tell you what people are doing on your website right now! • Understand how your content/your site is performing. • Understand how your website connects to the interweb.
  9. 9. Google Analytics Interface Answers my questions
  10. 10. Google Analytics 101 Commonly used Features
  11. 11. Who’s coming to my website? Start at Audience > Overview
  12. 12. And where are they coming from? Start at Audience > Demographics > Location
  13. 13. What are they interested in? Start at Behavior > Site Content > All Pages
  14. 14. How did they find me? Start at Acquisition > Channels
  15. 15. Advanced Google Analytics: Beyond Basic Functionality
  16. 16. Are local visitors better? • Use Segmentation: – Segments are used to isolate and analyze specific parts of your traffic. • You can apply multiple segments to compare their respective data side by side in all reports.
  17. 17. Applying Segments
  18. 18. Built-in Segments
  19. 19. Creating a New Segment
  20. 20. Segment Insights: National vs. Local US: 90% of all visits Southeast: 60% of all visits
  21. 21. What part of the page do users see?
  22. 22. Accessing Screen Resolution Start at Audience > Technology > Browser & OS > Primary Dimension: Screen Resolution
  23. 23. Resolution: Not all sites are created equal!
  24. 24. Resolution: What’s above the fold? Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
  25. 25. Resolution: What’s above the fold? Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
  26. 26. Is my site/content being shared? • Identify social media networks & communities where people engage with your content. • Measure your on-site user engagement via social plug-ins. • Compare traffic volumes and visitor traffic patterns through your site for social media vs. other sources. • Measure the value of social by tracking your goals, conversions and ecommerce transactions.
  27. 27. Accessing Social Media Data Start at Acquisition > Social > Overview
  28. 28. Social: Referrals & Social Plug-ins
  29. 29. Social: Visitor Flow
  30. 30. Who is my biggest fan? + Referral Data
  31. 31. Where’s my one stop shop? Dashboard
  32. 32. Custom Dashboards! http://to.merific.com/customdashboard
  33. 33. Real-Time Dashboards!
  34. 34. What else do can I do? • Reporting – Any GA data – Any Format (Excel, PDF) – Sent Regularly (Daily, Weekly, etc.) http://to.merific.com/customanalyticsreport s • Custom Event Tracking – Tracking Form Errors – Tracking Clicks and Click-Based Downloads – Tracking Video Engagement and Activity http://to.merific.com/customeventtracking
  35. 35. What does the future look like?
  36. 36. But I want more Google!
  37. 37. Closing Thoughts • There is no Holy Grail! – Start by asking basic questions! – Look inward first! – Observe, Plan, Engage, and then Adjust! • Rapidly changing field. – Read, read, read!

×