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COMMUNITY INNOVATION
Alaina Percival
MILAN 25-26 NOVEMBER 2016
Alaina Percival
@alaina
@womenwhocode
womenwhocode.com
Inspiring women to
excel in technology
careers.
A world where women
are representative as
technical executives,
founders, VCs, board
members and
software engineers.
“DEAR WOMEN,
WE NEED YOU.”
@Alaina @WomenWhoCode
-The Tech Industry
@Alaina @WomenWhoCode
Software engineering jobs are
growing. Fast.
@Alaina @WomenWhoCode
The market is not prepared to fill
hundreds of thousands positions.
@Alaina @WomenWhoCode
EVERY INDUSTRY IS tech
@Alaina @WomenWhoCode
47%
leave Science mid-career
39%
leave Engineering mid-career
56%
leave Technology mid-career
@Alaina @WomenWhoCode
Fortune 500 companies with at least 3
female directors see results:
@Alaina @WomenWhoCode
First Round Capital saw investments
with at least one female founder
have a 63% higher return.
@Alaina @WomenWhoCode
US Cities:
Atlanta, GA
Austin, TX
Birmingham, AL
Boston, MA
Boulder/Denver, CO
Charleston, NC
Chicago, IL
Cincinnati, OH
Dallas/Ft Worth, TX
East Bay, CA
Fort Collins, CO
Greenville, SC
Los Angeles, CA
New York, NY
Phoenix, AR
Portland, OR
Reno/Tahoe, NV
Richmond, VA
Europe:
Belfast, UK
Berlin, Germany
Bristol, UK
Dublin, Ireland
London, UK
Paris, France
Sofia, Bulgaria
Vinnytsia, Ukraine
Americas:
Belo Horizonte, Brazil
Colima, Mexico
Kingston, Jamaica
Medellin, Colombia
Merida, Mexico
Mexico City, Mexico
Monterrey, Mexico
Recife, Brazil
Santiago, Chile
Waterloo, Canada
Middle East &
Africa
Accra, Ghana
al-Jaza'ir, Algeria
Asia Pacific:
Bangalore, India
Beijing, China
Brisbane, Australia
Chennai, India
Delhi, India
Gujarat, India
Hong Kong, China
Kuala Lumpur, Malaysia
Melbourne, Australia
Shanghai, China
Sydney, Australia
Taipei, Taiwan
Tokyo, Japan
Sacramento, CA
San Francisco, CA
Seattle, WA
Silicon Valley, CA
Stamford, CT
Tampa, FL
Twin Cities, MN
Washington, DC
Wichita, KS
@Alaina @WomenWhoCode
@Alaina @WomenWhoCode
80,000
members
60
cities
20
countries
01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000
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01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111
01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000
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01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111
01100100 01100101 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
Members said their careers
were impacted
Members said they would refer
Women Who Code
@Alaina @WomenWhoCode
The face of leadership
Our leaders are the driving force of Women Who Code
01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111
01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000
01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101
01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111
01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000
01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101
01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111
01100100 01100101 01101101 01100101 01101110 00100000 01010111 01101000
01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111
01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000
01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101
1,500Free Technical Events
4.17Per Day
.NET
Android
C#
Git
Java
Javascript
Linux
Node.js
Python
React
Ruby
WatchOS 2.0
Algorithms & Interview Training
Arduino
CFP Workshop
Find Your Next Tech Job
Hack Night
Hackathon
Networking
Study Night
@Alaina @WomenWhoCode
@Alaina @WomenWhoCode
600,000 EUR
scholarships
275,000 EUR
conference ticket
womenwhocode.com
@Alaina @WomenWhoCode
What are the opportunities?
@Alaina @WomenWhoCode
Make the industry even better
@Alaina @WomenWhoCode
PIPELINE
• Set clear goals of interviewing diverse candidates
• Allow people to bring a guest to networking events
• Post your jobs where diverse candidates will see it
@Alaina @WomenWhoCode
ATTRACT
• Don’t list requirements that aren’t actually required

• Invite women to have a conversation vs. interview

• Words matter
@Alaina @WomenWhoCode
INTERVIEW
• Gender neutral questions

• Train interviewers on unconscious bias

• Alternatives to whiteboading
@Alaina @WomenWhoCode
MANAGE
• Assign and encourage advocates

• Distribution of projects

• Benefits and workplace flexibility
@Alaina @WomenWhoCode
ADVANCEMENT
• Transparency in the advancement process

• Run pay and promotion analysis

• Leadership programs: Women Who Code for companies
@Alaina @WomenWhoCode
NOW IS YOUR TIME
Be inspired by the world around you and
find the big problem you want to solve.
@Alaina @WomenWhoCode
BE BRAVE
@Alaina @WomenWhoCode
BE PERSISTENT
@Alaina @WomenWhoCode
BE COMPETITIVE WITH
YOURSELF
@Alaina @WomenWhoCode
BUILD YOUR NETWORK
@Alaina @WomenWhoCode
HAVE A PLAN
@Alaina @WomenWhoCode
CHANGE YOUR PLANS
@Alaina @WomenWhoCode
BE A GOOD PERSON
@Alaina @WomenWhoCode
DON’T GIVE UP
@Alaina @WomenWhoCode
@Alaina @WomenWhoCode
If there is something you want
Find a way to get it
If it doesn’t exist
CREATE IT
Alaina Percival
@alaina
@womenwhocode
womenwhocode.com

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Keynote: Community Innovation Alaina Percival - Codemotion Milan 2016

  • 3. Inspiring women to excel in technology careers.
  • 4. A world where women are representative as technical executives, founders, VCs, board members and software engineers.
  • 5. “DEAR WOMEN, WE NEED YOU.” @Alaina @WomenWhoCode -The Tech Industry
  • 7. @Alaina @WomenWhoCode The market is not prepared to fill hundreds of thousands positions.
  • 9. @Alaina @WomenWhoCode 47% leave Science mid-career 39% leave Engineering mid-career 56% leave Technology mid-career
  • 10. @Alaina @WomenWhoCode Fortune 500 companies with at least 3 female directors see results:
  • 11. @Alaina @WomenWhoCode First Round Capital saw investments with at least one female founder have a 63% higher return.
  • 13. US Cities: Atlanta, GA Austin, TX Birmingham, AL Boston, MA Boulder/Denver, CO Charleston, NC Chicago, IL Cincinnati, OH Dallas/Ft Worth, TX East Bay, CA Fort Collins, CO Greenville, SC Los Angeles, CA New York, NY Phoenix, AR Portland, OR Reno/Tahoe, NV Richmond, VA Europe: Belfast, UK Berlin, Germany Bristol, UK Dublin, Ireland London, UK Paris, France Sofia, Bulgaria Vinnytsia, Ukraine Americas: Belo Horizonte, Brazil Colima, Mexico Kingston, Jamaica Medellin, Colombia Merida, Mexico Mexico City, Mexico Monterrey, Mexico Recife, Brazil Santiago, Chile Waterloo, Canada Middle East & Africa Accra, Ghana al-Jaza'ir, Algeria Asia Pacific: Bangalore, India Beijing, China Brisbane, Australia Chennai, India Delhi, India Gujarat, India Hong Kong, China Kuala Lumpur, Malaysia Melbourne, Australia Shanghai, China Sydney, Australia Taipei, Taiwan Tokyo, Japan Sacramento, CA San Francisco, CA Seattle, WA Silicon Valley, CA Stamford, CT Tampa, FL Twin Cities, MN Washington, DC Wichita, KS @Alaina @WomenWhoCode
  • 15. 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 Members said their careers were impacted Members said they would refer Women Who Code @Alaina @WomenWhoCode
  • 16. The face of leadership Our leaders are the driving force of Women Who Code
  • 17. 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 01101110 00100000 01010111 01101000 01101111 00100000 01000011 01101111 01100100 01100101 01010111 01101111 01101101 01100101 1,500Free Technical Events 4.17Per Day .NET Android C# Git Java Javascript Linux Node.js Python React Ruby WatchOS 2.0 Algorithms & Interview Training Arduino CFP Workshop Find Your Next Tech Job Hack Night Hackathon Networking Study Night @Alaina @WomenWhoCode
  • 18. @Alaina @WomenWhoCode 600,000 EUR scholarships 275,000 EUR conference ticket womenwhocode.com
  • 19.
  • 20. @Alaina @WomenWhoCode What are the opportunities?
  • 21. @Alaina @WomenWhoCode Make the industry even better
  • 22. @Alaina @WomenWhoCode PIPELINE • Set clear goals of interviewing diverse candidates • Allow people to bring a guest to networking events • Post your jobs where diverse candidates will see it
  • 23. @Alaina @WomenWhoCode ATTRACT • Don’t list requirements that aren’t actually required • Invite women to have a conversation vs. interview • Words matter
  • 24. @Alaina @WomenWhoCode INTERVIEW • Gender neutral questions • Train interviewers on unconscious bias • Alternatives to whiteboading
  • 25. @Alaina @WomenWhoCode MANAGE • Assign and encourage advocates • Distribution of projects • Benefits and workplace flexibility
  • 26. @Alaina @WomenWhoCode ADVANCEMENT • Transparency in the advancement process • Run pay and promotion analysis • Leadership programs: Women Who Code for companies
  • 28. Be inspired by the world around you and find the big problem you want to solve. @Alaina @WomenWhoCode
  • 32. BUILD YOUR NETWORK @Alaina @WomenWhoCode
  • 33. HAVE A PLAN @Alaina @WomenWhoCode
  • 34. CHANGE YOUR PLANS @Alaina @WomenWhoCode
  • 35. BE A GOOD PERSON @Alaina @WomenWhoCode
  • 36. DON’T GIVE UP @Alaina @WomenWhoCode
  • 37. @Alaina @WomenWhoCode If there is something you want Find a way to get it If it doesn’t exist CREATE IT