2. Frame 1
• This is the first frame and the opening of the credits of the film, with a
basic black and white base of colour, representing the fact that the
film will be based in the past.The text is black with a basic font,
portraying the meaning of dullness and gloominess and that the film
will include death. Also how the text is very small, compared to the
images, meaning that the film wants the audience to draw their
attention to the text.
3. Frame 2
• In this frame, again there is an absence of colour, using a dark and gloomy
background, portraying dullness and death. Presenting a house shows the audience
where the film might be set and how it is surrounded in smoke, combined with the
colour and shot type, makes the house look very dangerous and frightening to stay in.
This could cause unease towards the audience.
• Representing the directors name near the start of the opening credits shows the
importance of the role and the person, during the production of the film and how the
contrast of the white text and dark background also reinforce this.
4. Frame 3
• The presentation of an old news paper, in this frame, gives the effect of letting
the audience know how the film is set in the past and how the text of the
newspaper also reinforces this fact.
• Also, the absence of colour represents the theme of murkiness and gloominess,
portraying and foreshadowing the fact of death and murder being included in
the film.
5. Frame 4
• Due to the clothing worn by the people in this frame, and also how the black and white colours used,
this portrays the fact of the film being set in the past, maybe in the 70’s.Also, the two main people in
the frame might have some sort of role in the narrative of the film, although this may be true, the film
might want the audience to pay more attention on the producers’ names as they stand out more, with a
white background, in contrast to the majority of black in the frame thus showing the Producers’
importance.Also the presentation of quite a lot of people in this frame, and the black and white colour,
foreshadows how there will be a massacre of people in the film.
6. Frame 5
• This frame is another frame with a presentation of an old newspaper, with a dull and gloomy
effect, portraying how the film is based in the past and will consist of killing, death and
murder. Also how the title in the newspaper says ‘Ritualistic Sacrifices’ which might give an
awkward effect of the audience and also foreshadows killing and ‘Ritualistic’ content included
in the film.The skull in the background of the text of the newspaper also reinforces the fact of
there being the element of death in the film.
• The executive producers names are presented in big and bold writing, compared to the rest of
the text in the newspaper, which portrays the importance those people and how the film
wants the audience to focus most of their attention on the names.
7. Frame 6
• This frame is the representation of a book saying ‘Ghastly Apparition Image Captured’,
which describes how the film will consist elements of the paranormal and how the
antagonist will be some sort of ghost, demon or any other super natural being.
• The absence of colour helps notify the audience about how the film will be based in
the past, and how the dark and dull colours is used represent death and fear, which
portray as elements of this films’ genre.
8. Frame 7
• In this frame, we see a picture with a title above it saying ‘HauntedArtifacts Museum’
which demonstrates how this film will be scary and frightening. Also , by the film doing
this makes the film seem realistic thus being more scary as the opening is including
newspapers, images and artefacts related to how the antagonist is related to the film
and who or what they/it might be.The black and white colours also show how the film
is set in the past, also making the film seem more realistic.
9. Frame 8
• In this frame, we see another old newspaper, portraying the fact of this film being
represented in the past; the absence of colour (blacks, greys, and other dull colours)
also reinforce this effect, in addition the colour also supports the presentati0n of the
genre, Horror, by it interpreting the elements of death and gore, which means that
these elements will be included in the film. Another thing is how the newspaper in the
frame talks about ghosts and haunting, which presents the film having an antagonist
as a ghost or some sort of paranormal being.
10. Frame 9
• The old newspaper effect portrays how the film will be set in the past; the black and
white colours also reinforce this effect.The black and white colours also represent the
death and ore that will be included in the film, as they give a gloomy and dull effect to
the frame.
• The frame also shows a picture of a man and the credit of a man, which the audience
would assume that the name has some sort of connection with the picture or that this
person will be a character in the film and ‘PatrickWilson’ will play him.The name of the
actor has a white background and intercepts the picture, to portray the fact of how the
film wants the audience to notice the name before the picture.
11. In this piece of work, I have analysed the first 9 frames of the film opening of the
film ‘The Conjuring’ because I will be making my own Horror film opening and by
analysing another, top of the market, Horror film opening, this would help me as
it would let me know how to produce a successful film opening, how to layout the
opening credits in a way that would link to my film/genre and to give off the
appropriate impression to the audience, to let them know that my film is a
Slashed Horror film.
