Fasten your seatbelts! This is the short version of the full deck we developed to discuss current trends, the rise of the Awakening Consumer and how your company could act on all this. It's time to move!!

1. FASTEN YOUR SEATBELTS!
HERE’S THE
AWAKENING
CONSUMER
Trends & Marketing Vision
December 2019 (teaser version)

2. Contents
1. Quick Introduction – THE AWAKENING
CONSUMER
2. A mind-blowing era - What’s
Happening??!!
3. Adapt or die… - What’s behind the trends?
4. Purpose and authenticity - What to do?

3. 1. Quick introduction – THE AWAKENING CONSUMER

4. The Awakening
Consumer
• Conscious – of own needs
and world around them
• Outspoken
• Taking nothing for granted /
activist-ish
• Knowledgeable
• Caring
• Connected - to communities
worldwide
• Explorative

5. 2. What’s happening??!!

6. BIG SHIFTS ON
GLOBAL THEMES

7. 3. What’s behind the trends?

8. Consumers
are taking
back power
they lost over
the past
decades.

9. Indoctrination
and
manipulation
aren’t very
effective
marketing
strategies
anymore.

10. 1. Humans learn and adapt
(quicker than most companies).
2. Technology accelerated
adaptation.
3. Leading to higher
consciousness.

11. Since 1886.
Till 2026?

12. ADAPT OR DIE…

13. 4. What to do?

14. You are – just –
five steps away

15. MARKETING | INSPIRATION | COACHING
diederik@east.marketing
Twitter @diedhein
www.east.marketing