The group proposes exporting a coffee flan or custard from Colombia to the United States. The flan would be made from high quality 100% Colombian coffee, taking advantage of Colombia's strong coffee industry and trade agreement with the US. Exporting a coffee-based dessert product could succeed by offering an innovative and underexploited idea, increasing demand for Colombian coffee and contributing new jobs to Colombia's economy.

1. COFFE
FLAN
Yuly Jiménez Quiroga
Diana Paola Delgado
Leidy Lorena Pamplona

2. What would the product or service be ¿ Describe its
characteristics and the reason why you choose that
product/service?
• The product line that we would choose would be of desserts
and products made of coffee.
• The main product would be a coffee flan or coffee custard
which would be made of 100% Colombian coffee. It is well
known that the Colombian coffee is one of the world’s best
coffees and ever for some people, simply the best. This
industry sells millions every year and every time, increasing the
population that consumes it and its demand.

3. IF YOU HAD THE POSSIBILITY TO EXPORT YOUR
PRODUCT OR SERVICE WHICH COUNTRY WOULD
YOU EXPORT IT TO? WHY?
• We would export it to United States. The coffee represents a
44,1% of the agricultural industry that Colombia exports every
year being the US the principal and most significant destination
of these products with a participation of 46,2% out of the total
exportation of this industry. We could also take advantage of
the FTA (TLC) between Colombia and the US.
• The coffee is currently second in the list of the products of
which their international demand and exportations from
Colombia have increase the most during this year.

4. WHY DO YOU THINK YOU WOULD BE SUCCESSFUL
WITH THIS BUSINESS IDEA?
• We consider that it is an innovative idea and it is also
a business opportunity that has not been well
explored or exploited. Colombia currently sells and
exports a lot of raw coffee, but not as many products
made of coffee as it could.

5. HOW YOU WOULD BE CONTRIBUTING TO
COLOMBIA ECONOMY WITH THIS IDEA?
There are so many Colombian families living of the
agricultural industry and specifically of the production
and harvesting of coffee. By increasing its demand, we
can contribute to Colombia’s economy by promoting
this industry and creating new jobs needed for the
production and development of our project.