2. Ken Research Pvt. Ltd.
Popular Places to Visit in Colombia
Bogota
Museo del Oro, Colonial Sites & Nightlife
Cartagena
Torre del Reloj, Old Town & Beaches
Medellin
Flower Festival, Metro cable & Botero art
Leticia, Amazonas
Jungles, Ecotourism, Rivers, Parks & Rainforests
San Andres
Colombian Isle with beaches & reefs
3. Ken Research Pvt. Ltd.
Colombia’s Tourism Sector Overview: Key
Events & their Impacts
Spectacular growth outpacing global tourism growth and average
tourism growth in South American countries
Key Events influencing the tourism sector: Depreciating home
currency & Ceasefire agreement between Govt. & FARC rebels
Rising international arrivals: Impressive growth registered by
Inbound Tourism, 8.2% in 2013, 7.4% in 2014, and 16.3% in 2015
Declining international departures: Outbound trips declined by
-1.3% in 2015 while expenditure declined by -0.6%.
Challenge: Congestion at airports is a major challenge to the
Government urging immediate airport capacity expansion.
4. Ken Research Pvt. Ltd.
Leading Market Players in Key Intermediate Industries
Airlines Industry
Avianca
Lan Colombia
VivaColombia
Copa Airlines
Colombia
Satena
Hotel Industry
GHL Hotels
Hotels Estelar
Hotels y Resorts
Decameron
InterContinental
Hotels Group
Hotels Royal
5. Ken Research Pvt. Ltd.
Key Driving Factors
Travel &
Tourism in
Colombia
Weak domestic
currency(driving
international
arrivals) Improved
Safety
(Ceasefire
Agreement with
FARC)
Airport Capacity
Expansion
(New airports
construction
plans)
Great
Potential for
Eco-tourism
Increasing
number of
flights to
Colombo
Sales tax
exemption
policy for
foreign tourists
6. Ken Research Pvt. Ltd.
Tourism Sector Prospects: 2016-2020
- Colombia’s Tourism sector will continue to shown spectacular
growth
- Due to weak Peso, Colombians will opt for domestic trips over
outbound trips
- Domestic trips will grow at an average 5.7% annual rate,
reaching 32.6 million trips by 2020
- Home currency depreciation & improved safety in the country
will drive international arrivals reaching 3.2 million by 2020
- Construction of new airports, increasing flights to Colombia &
new tax policy will further boost the tourism sector growth
- Decline in outbound trips will continue with weak peso,
reaching 5.1 million by 2020
- Immediate construction of Airports & capacity expansion
will be a major challenge to the sector’s growth in Short-run
7. Ken Research Pvt. Ltd.
Scope of the Report
Detailed overview of the Travel & Tourism Sector in Colombia
Key insights into the operating environment for the Travel &
Tourism Sector in Colombia
Assessment of tourist flows and expenditure across various
categories: domestic, inbound, and outbound tourism
Demand-side dynamics, Growth opportunities and Challenges
in Colombia’s Travel & Tourism sector
Comprehensive overview of the regulatory framework
applicable to the Travel & Tourism sector in Colombia
Driven by weak peso and improved safety in the country, the
Tourism Sector promises continuation of strong & spectacular
performance over the forecast period.
8. Ken Research Pvt. Ltd.
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