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1 | Introduction
©2016ResonanceConsultancyLtd.
2015
PORTRAIT OF
THE U.S. RETIREE
TRAVELER
©2016ResonanceConsultancyLtd.
2 | About Resonance
ABOUT RESONANCE
RESONANCE CONSULTANCY CREATES DEVELOPMENT STRATEGIES,
PL...
©2016ResonanceConsultancyLtd.
3 | About Resonance
RECENT REPORTS
•	 2016 FUTURE OF CHINESE INTERNATIONAL TRAVEL REPORT
•	 ...
©2016ResonanceConsultancyLtd.
4 | Portrait of the U.S. Retiree Traveler
Introduction
Demographics
Destination Decision Fac...
©2016ResonanceConsultancyLtd.
5 | Portrait of the U.S. Retiree Traveler
INTRODUCTION
6 | Introduction
©2016ResonanceConsultancyLtd.
TRAVELERS AGED 65+ ARE MOST LIKELY TO VIEW
RETIREMENT AS A TIME TO TRAVEL A...
©2016ResonanceConsultancyLtd.
7 | Portrait of the U.S. Retiree Traveler
DEMOGRAPHICS
8 | Demographics
©2016ResonanceConsultancyLtd.
COMPARED TO ALL TRAVELERS, TRAVELERS
AGED 65+ ARE MORE LIKELY TO BE WOMEN
A...
9 | Demographics
©2016ResonanceConsultancyLtd.
THE AVERAGE HOUSEHOLD SIZE FOR 65+
TRAVELERS IS 2.0, WITH THREE-QUARTERS WH...
©2016ResonanceConsultancyLtd.
10 | Portrait of the U.S. Retiree Traveler
DESTINATION
DECISION
FACTORS
11 | Destination Decision Factors
©2016ResonanceConsultancyLtd.
Gender Net Worth Vacation Spend
Male Female <$250K $250-$9...
12 | Destination Decision Factors
©2016ResonanceConsultancyLtd.
Mean
Safety 8.5
Favorable climate/weather 8.1
English spok...
©2016ResonanceConsultancyLtd.
13 | Portrait of the U.S. Retiree Traveler
ACTIVITIES
ON VACATION
14 | Activities on Vacation
©2016ResonanceConsultancyLtd.
DINING, SIGHTSEEING AND LEARNING
NEW THINGS ARE THE TOP ACTIVITI...
15 | Activities on Vacation
©2016ResonanceConsultancyLtd.
65+ TRAVELERS VISIT
HISTORIC SIGHTS, BOTANICAL
GARDENS AND THEY ...
©2016ResonanceConsultancyLtd.
16 | Portrait of the U.S. Retiree Traveler
ACCOMMODATION
USAGE &
PREFERENCES
17 | Accommodations Usage & Preferences
©2016ResonanceConsultancyLtd.
FULL SERVICE HOTELS, STAYING
WITH FRIENDS AND CRUISE...
18 | Accommodations Usage & Preferences
©2016ResonanceConsultancyLtd.
Mean
Free Internet access 7.9
Privacy 7.8
Walking di...
19 | Accommodations Usage & Preferences
©2016ResonanceConsultancyLtd.
WYNDHAM AND SHERATON
ARE TOP CHOICES OF HOTELS
AMONG...
The Resonance Report is produced for general interest only; it is not definitive. It must not be relied upon in any way. A...
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2015 Portrait of the U.S. Retiree Traveler

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Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.

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2015 Portrait of the U.S. Retiree Traveler

  1. 1. 1 | Introduction ©2016ResonanceConsultancyLtd. 2015 PORTRAIT OF THE U.S. RETIREE TRAVELER
  2. 2. ©2016ResonanceConsultancyLtd. 2 | About Resonance ABOUT RESONANCE RESONANCE CONSULTANCY CREATES DEVELOPMENT STRATEGIES, PLANS, POLICIES AND BRANDS THAT SHAPE THE FUTURE OF PEOPLE, COMMUNITIES AND DESTINATIONS AROUND THE WORLD. The Portrait of the U.S. Retiree Traveler describes current desires and speculates on future trends of U.S. retiree travelers based on a survey of 1,147 travelers aged 65 and over in the U.S.
  3. 3. ©2016ResonanceConsultancyLtd. 3 | About Resonance RECENT REPORTS • 2016 FUTURE OF CHINESE INTERNATIONAL TRAVEL REPORT • 2016 U.S. LUXURY TRAVEL REPORT • 2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER • 2015 RECREATIONAL REAL ESTATE REPORT • 2015 EUROPEAN PLACE EQUITY INDEX • 2015 U.S. PLACE EQUITY INDEX
  4. 4. ©2016ResonanceConsultancyLtd. 4 | Portrait of the U.S. Retiree Traveler Introduction Demographics Destination Decision Factors Activities on Vaction Accommodation Usage and Preferences 05 07 10 13 16 CONTENTS
  5. 5. ©2016ResonanceConsultancyLtd. 5 | Portrait of the U.S. Retiree Traveler INTRODUCTION
  6. 6. 6 | Introduction ©2016ResonanceConsultancyLtd. TRAVELERS AGED 65+ ARE MOST LIKELY TO VIEW RETIREMENT AS A TIME TO TRAVEL AND EXPLORE NEW PLACES. WOMEN ARE MORE LIKELY TO VIEW RETIREMENT AS A TIME TO EXPLORE DIFFERENT INTERESTS. MEN ARE MORE LIKELY TO FEEL IT IS A TIME TO MAKE DO WITH WHAT THEY HAVE. Gender Net Worth Male Female <$250K $250-$999K $1 Million+ (n=598) (n=549) (n=319) (n=445) (n=279) A time to travel and explore new places 64% 67% 59% 68% 71% A time to slow down and enjoy life 65% 64% 66% 65% 62% More time to spend with family and friends 53% 57% 52% 56% 59% A time to explore different interests 49% 57% 48% 56% 54% A time to volunteer with organizations/causes I care about 31% 38% 33% 35% 36% A time to live my dreams 29% 27% 23% 30% 31% A time to make do with what I have 28% 21% 29% 26% 17% A time to continue working/living as always 11% 13% 10% 12% 13% A time to start a new business 2% 2% 4% 2% 1% Base: All respondents (n=1,147) D5. Which statements best define ‘retirement’ for you? DEFINITION OF RETIREMENT Statistically significantly higher than comparison group(s)
  7. 7. ©2016ResonanceConsultancyLtd. 7 | Portrait of the U.S. Retiree Traveler DEMOGRAPHICS
  8. 8. 8 | Demographics ©2016ResonanceConsultancyLtd. COMPARED TO ALL TRAVELERS, TRAVELERS AGED 65+ ARE MORE LIKELY TO BE WOMEN AND HAVE LOWER HOUSEHOLD INCOMES. GENDER HOUSEHOLD INCOME $35K to $49K $50K to $99K $100K to $199K $200K+ 44% 49% MALE NET WORTH 56% 51% FEMALE PRIMARY RESIDENCE 65+ Travelers (n=1,147) Own home/ apartment Rent home/ apartment Live with parents Other Statistically significantly higher than comparison group(s) Total Travelers (n=3,379) Statistically significantly lower than comparison group(s)
  9. 9. 9 | Demographics ©2016ResonanceConsultancyLtd. THE AVERAGE HOUSEHOLD SIZE FOR 65+ TRAVELERS IS 2.0, WITH THREE-QUARTERS WHO ARE MARRIED AND THE VAST MAJORITY WITH NO KIDS IN THE HOUSEHOLD. MARITAL STATUS REGION Married Single Common law Divorced/separated Widowed Children 3% No children 97% 65+ Travelers (n=1,147) AVERAGE SIZE 2.0 Base: All respondents (n=1,147) 22% 36% 19% 23% HOUSEHOLD SIZE CHILDREN IN HOUSEHOLD 1 2 3-4 5+ Under 6 years 6 to 8 years 9 to 12 years 13 to 17 years
  10. 10. ©2016ResonanceConsultancyLtd. 10 | Portrait of the U.S. Retiree Traveler DESTINATION DECISION FACTORS
  11. 11. 11 | Destination Decision Factors ©2016ResonanceConsultancyLtd. Gender Net Worth Vacation Spend Male Female <$250K $250-$999K $1 Million+ <$500 $501-$1,500 $1,500+ (n=598) (n=549) (n=319) (n=445) (n=279) (n=273) (n=515) (n=359) Visit to a major metropolitan city 32% 33% 27% 32% 39% 24% 33% 39% Vacation with friends 28% 31% 28% 31% 30% 26% 31% 31% Cruise 29% 28% 22% 27% 37% 11% 26% 46% Visit to a beach resort 31% 26% 24% 29% 33% 22% 30% 31% Multi-generational vacation 18% 23% 20% 21% 23% 23% 24% 15% Quiet countryside holiday 15% 13% 18% 13% 13% 19% 13% 13% Visit to a mountain resort 13% 9% 10% 12% 10% 10% 12% 9% Family vacation with kids 11% 9% 9% 11% 11% 11% 11% 7% Combining business trip with leisure vacation 4% 4% 2% 4% 8% 4% 5% 3% Other 22% 24% 26% 22% 22% 26% 21% 24% AMONG 65+ TRAVELERS, VISITS TO MAJOR METROPOLITAN CITIES, VACATIONS WITH FRIENDS, CRUISES AND BEACH RESORTS ARE THE TOP VACATION TYPES. TYPES OF FUTURE VACATIONS Base: All respondents (1,147) A6. What types of vacations will you take in the next 12 – 24 months? Statistically significantly higher than comparison group(s)
  12. 12. 12 | Destination Decision Factors ©2016ResonanceConsultancyLtd. Mean Safety 8.5 Favorable climate/weather 8.1 English spoken 7.5 Cost 7.8 U.S. currency accepted 6.9 Scenery and nature 7.6 Easily accessible by commercial flights 6.6 Opportunities to learn something new 7.0 Can drive to 5.7 Good cultural attractions 6.6 Passport not required to visit 4.7 SAFETY IS THE MOST IMPORTANT FACTOR WHEN 65+ TRAVELERS DECIDE ON A VACATION DESTINATION, FOLLOWED BY FAVORABLE CLIMATE, ENGLISH SPOKEN AND COST. KEY DECISION FACTORS WHEN DECIDING ON A VACATION DESTINATION Base: All respondents (n=1,147) A7. On a scale of 1-10, what are the most important factors you take into account when deciding on a vacation destination, with 1 being not important at all and 10 being extremely important? 10 – Extremely important 9 – Very important
  13. 13. ©2016ResonanceConsultancyLtd. 13 | Portrait of the U.S. Retiree Traveler ACTIVITIES ON VACATION
  14. 14. 14 | Activities on Vacation ©2016ResonanceConsultancyLtd. DINING, SIGHTSEEING AND LEARNING NEW THINGS ARE THE TOP ACTIVITIES WHILE ON VACATION.
  15. 15. 15 | Activities on Vacation ©2016ResonanceConsultancyLtd. 65+ TRAVELERS VISIT HISTORIC SIGHTS, BOTANICAL GARDENS AND THEY GO TO SEE PLAYS MORE THAN GENERAL TRAVELERS.
  16. 16. ©2016ResonanceConsultancyLtd. 16 | Portrait of the U.S. Retiree Traveler ACCOMMODATION USAGE & PREFERENCES
  17. 17. 17 | Accommodations Usage & Preferences ©2016ResonanceConsultancyLtd. FULL SERVICE HOTELS, STAYING WITH FRIENDS AND CRUISE SHIPS ARE MOST POPULAR AMONG 65+ TRAVELERS.
  18. 18. 18 | Accommodations Usage & Preferences ©2016ResonanceConsultancyLtd. Mean Free Internet access 7.9 Privacy 7.8 Walking distance to shopping/restaurants 7.3 Hotel restaurant 6.8 Proximity to must-see attractions 7.0 Beach 6.0 Swimming pool 5.7 Within walking distance of public transportation 6.0 Suites with kitchenettes 5.7 Unique activities/experiences 6.1 All-inclusive packages 5.5 Casino 4.3 Walking trails 5.4 Lobby lounge and bar 4.8 LIKE ALL TRAVELERS, FREE INTERNET ACCESS IS THE MOST DESIRABLE HOTEL AMENITY AMONG 65+ TRAVELERS, FOLLOWED BY PRIVACY. DESIRABLE HOTEL AMENITIES Base: All respondents (n=1,147) A12. On a scale of 1-10, rate the desirability of each of the following features and amenities when choosing a place to stay on your vacation, with 1 being “not desirable” and 10 being “very desirable.” 10 – Extremely important 9 – Very important
  19. 19. 19 | Accommodations Usage & Preferences ©2016ResonanceConsultancyLtd. WYNDHAM AND SHERATON ARE TOP CHOICES OF HOTELS AMONG 65+ TRAVELERS.
  20. 20. The Resonance Report is produced for general interest only; it is not definitive. It must not be relied upon in any way. Although high standards have been used in the preparation of the information and analysis presented in this report, no responsibility or liability whatsoever can be accepted by Resonance Consultancy Ltd. for any loss or damage resultant from any use of, reliance on, or reference to the contents of this document. We make no express or implied guarantee of its accuracy. Please be advised that your use of The Resonance Report document constitutes your agreement to (i) use the content under a limited license only for your own internal purposes, and (ii) not disclose, publish or otherwise make public or provide the content, in whole or in part, to any third person or entity without the prior written consent of Resonance Consultancy Ltd. The content is and remains at all times the exclusive intellectual property of Resonance Consultancy Ltd. Copyright © 2016 Resonance Consultancy Ltd. Canada 801-602 W Hastings St Vancouver BC V6B 1P2 P +1.604.681.0804 E info@resonanceco.com United States 21 W 46th St Suite 1205 New York NY 10036 P +1.646.233.1383 E info@resonanceco.com resonanceco.com @ResonanceCo THANK YOU! The full version of this report is available at resonancereport.com

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