SlideShare a Scribd company logo
1 of 7
COFFEE BOARD

       Presented By:
       Dheeraj Singh
       Joel
COFFEE BOARD

The Coffee Board (Indian Coffee Market Expansion Board
till 1948) is the lineal successor of the Indian Coffee Cess
Committee.
All India Organization of the Indian Coffee Industry
constituted by the Government of India
The Coffee Board is a Statutory Body under the Coffee Act
of 1942 (Act of 1942) having perpetual succession and a
common seal, with powers to acquire and hold property, to
contract and to sue and to be sued.
Stakeholders of Coffee Board

The Board consists of a Chairman appointed by the
Central Government and 32 Members representing the
various interests as provided under Section 4(2) of the
Coffee Act read with Rule 3 of the Coffee Rules,1955.
These all members are representatives from among
eminent personalities in the filed of research/
marketing/ management/ promotion of coffee.
Constitution of Coffee Board

The Coffee Board of India is an autonomous body functioning
under the Ministry of Commerce and Industry, Government of
India.
The Board focuses on research, development, extension,
quality upgradation, market information, and the domestic and
external promotion of Indian coffee.
 Till 1995, the Coffee Board had a monopolistic control over
the marketing of coffee in India. However, the winds of
liberalization swept the Indian coffee industry and since 1995,
marketing of coffee is strictly a private sector activity
Functional Dimensions of Commodity Boards

Research Department: Undertakes research in plant
breeding, cultural operations and rendering advisory
services to the planting community.
Extension and Development Department: Anchored
between the Research fraternity and the coffee
growers focused on transfer of coffee technologies
standardized by the research scientists to the growers
for achieving improved levels of
production/productivity and also to enhance quality of
coffee in line with the objectives envisaged in the plan
for coffee development.
Contd…..
Promotion Department: Promotes the consumption of coffee in India
and abroad through various measures. The following are the wings of
Promotion Department
(a) Market Promotion section (b) Indian Coffee Section.

Exports and Marketing: Board performs the role of a facilitator to the
coffee industry in respect of export promotion. The following are the
wings of the Marketing Department (a) Exports Section (b) General
Section (c) Market Intelligence Unit.

Accounts and Finance: This department is in charge of
administration/allocation of funds of the Board. The Wings of Accounts
and Finance department are (a) Plan Fund Accounts (b) Non Plan Fund
Accounts (c) Budget Section (d) Internal Audit party (e) Development
Accounts (f) Pension Section (g) Pool Fund Accounts.
Contd…
General Functions
Implement development plan programs like replanting, new
planting and quality up gradation, Carryout export promotion
activities like participation in overseas tradefairs, organizing
visit of roaster delegations to Indian Coffee tracts and cupping
sessions.
Principles of Plantation Conduct training programs which
aim to develop and provide qualified.
Management cup tastes to various segments of the industry,
Can out necessary steps for the improvement of coffee quality,
Act as the recognized spokesperson on behalf of the coffee
industry to the Government

More Related Content

What's hot

Presentation on Dabur Ind.
Presentation on Dabur Ind.Presentation on Dabur Ind.
Presentation on Dabur Ind.AnushaBhatia1
 
India bazaar bms
India bazaar bmsIndia bazaar bms
India bazaar bmsriddhi48
 
establishing haldiram in china/ hongkong
establishing haldiram in china/ hongkongestablishing haldiram in china/ hongkong
establishing haldiram in china/ hongkongpapainew
 
Spicing up your curry.....Indian market masala market insghts....
Spicing up your curry.....Indian market masala market insghts....Spicing up your curry.....Indian market masala market insghts....
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
 
Presentation about Shan spices(Matti UR Rehman)
Presentation about Shan spices(Matti UR Rehman)Presentation about Shan spices(Matti UR Rehman)
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
 
Organization plan of murree brewery
Organization plan of murree breweryOrganization plan of murree brewery
Organization plan of murree breweryfaran nawaz
 
Haldiram's case presentation..Getting 4 p's right
Haldiram's case presentation..Getting 4 p's rightHaldiram's case presentation..Getting 4 p's right
Haldiram's case presentation..Getting 4 p's rightArif Tehmas
 
Haldiram's Operation Research
Haldiram's Operation ResearchHaldiram's Operation Research
Haldiram's Operation ResearchNemish Kanwar
 
A project report on consumer satisfaction and awareness towards siddhadhara m...
A project report on consumer satisfaction and awareness towards siddhadhara m...A project report on consumer satisfaction and awareness towards siddhadhara m...
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
 

What's hot (20)

Presentation on Dabur Ind.
Presentation on Dabur Ind.Presentation on Dabur Ind.
Presentation on Dabur Ind.
 
Indian spices.Bhojani Bhautik
Indian spices.Bhojani BhautikIndian spices.Bhojani Bhautik
Indian spices.Bhojani Bhautik
 
India bazaar bms
India bazaar bmsIndia bazaar bms
India bazaar bms
 
Dabur
DaburDabur
Dabur
 
Pranay junghari
Pranay junghariPranay junghari
Pranay junghari
 
Project bcrws 1-
Project bcrws  1-Project bcrws  1-
Project bcrws 1-
 
MDH Case study
MDH Case studyMDH Case study
MDH Case study
 
establishing haldiram in china/ hongkong
establishing haldiram in china/ hongkongestablishing haldiram in china/ hongkong
establishing haldiram in china/ hongkong
 
Spicing up your curry.....Indian market masala market insghts....
Spicing up your curry.....Indian market masala market insghts....Spicing up your curry.....Indian market masala market insghts....
Spicing up your curry.....Indian market masala market insghts....
 
Dabur
DaburDabur
Dabur
 
saras dairy ajmer
saras dairy ajmersaras dairy ajmer
saras dairy ajmer
 
Patanjali Ayurved ltd
Patanjali Ayurved ltdPatanjali Ayurved ltd
Patanjali Ayurved ltd
 
Presentation about Shan spices(Matti UR Rehman)
Presentation about Shan spices(Matti UR Rehman)Presentation about Shan spices(Matti UR Rehman)
Presentation about Shan spices(Matti UR Rehman)
 
International Business
International BusinessInternational Business
International Business
 
Organization plan of murree brewery
Organization plan of murree breweryOrganization plan of murree brewery
Organization plan of murree brewery
 
Haldiram's case presentation..Getting 4 p's right
Haldiram's case presentation..Getting 4 p's rightHaldiram's case presentation..Getting 4 p's right
Haldiram's case presentation..Getting 4 p's right
 
Haldirams
Haldirams Haldirams
Haldirams
 
Good earth
Good earthGood earth
Good earth
 
Haldiram's Operation Research
Haldiram's Operation ResearchHaldiram's Operation Research
Haldiram's Operation Research
 
A project report on consumer satisfaction and awareness towards siddhadhara m...
A project report on consumer satisfaction and awareness towards siddhadhara m...A project report on consumer satisfaction and awareness towards siddhadhara m...
A project report on consumer satisfaction and awareness towards siddhadhara m...
 

Similar to Coffee Board: Structure and Functions

Export import control main
Export import control   mainExport import control   main
Export import control mainSanjeev Patel
 
Export promotion organizations
Export promotion organizationsExport promotion organizations
Export promotion organizationsBibin Xavier
 
Agricultural marketing institutions
 Agricultural marketing institutions Agricultural marketing institutions
Agricultural marketing institutionsEzhilmathi S
 
The concept of export promotion
The concept of export promotionThe concept of export promotion
The concept of export promotionBinty Agarwal
 
Ratio Analysis: Indian Coffee Industry
Ratio Analysis: Indian Coffee IndustryRatio Analysis: Indian Coffee Industry
Ratio Analysis: Indian Coffee IndustryMuhammed Anaz PK
 
Role and functions of commodity board
Role and functions of commodity boardRole and functions of commodity board
Role and functions of commodity boardBibin Xavier
 
NCDC and NAFED presentation by Paras .pptx
NCDC and NAFED presentation by Paras .pptxNCDC and NAFED presentation by Paras .pptx
NCDC and NAFED presentation by Paras .pptxnaikparas90
 
International Marketing Management - Recent trends in India's Foreign trade
International Marketing Management - Recent trends in India's Foreign tradeInternational Marketing Management - Recent trends in India's Foreign trade
International Marketing Management - Recent trends in India's Foreign tradeSOMASUNDARAM T
 
Aez, export promotion councils, apeda, mpeda, and commodity boards
Aez, export promotion councils, apeda, mpeda, and commodity boardsAez, export promotion councils, apeda, mpeda, and commodity boards
Aez, export promotion councils, apeda, mpeda, and commodity boardsDr Sathaiah Manimuthu
 
Export promotion council of india
Export promotion council of indiaExport promotion council of india
Export promotion council of indiadollyingole
 
Project report of coca cola summer internship
Project report of coca cola summer internshipProject report of coca cola summer internship
Project report of coca cola summer internshipSourab Kesar
 
nishit ambule export promotion councils presentation
nishit ambule   export promotion councils presentationnishit ambule   export promotion councils presentation
nishit ambule export promotion councils presentationAkash Maurya
 
State trading corporation
State trading corporationState trading corporation
State trading corporationsureddiks
 
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...BBAsourashtracollege
 

Similar to Coffee Board: Structure and Functions (20)

Export import control main
Export import control   mainExport import control   main
Export import control main
 
Marketing institutions in India
Marketing institutions in IndiaMarketing institutions in India
Marketing institutions in India
 
Export promotion organizations
Export promotion organizationsExport promotion organizations
Export promotion organizations
 
Agricultural marketing institutions
 Agricultural marketing institutions Agricultural marketing institutions
Agricultural marketing institutions
 
The concept of export promotion
The concept of export promotionThe concept of export promotion
The concept of export promotion
 
Ratio Analysis: Indian Coffee Industry
Ratio Analysis: Indian Coffee IndustryRatio Analysis: Indian Coffee Industry
Ratio Analysis: Indian Coffee Industry
 
Role and functions of commodity board
Role and functions of commodity boardRole and functions of commodity board
Role and functions of commodity board
 
Brochure
BrochureBrochure
Brochure
 
jenny.pptx
jenny.pptxjenny.pptx
jenny.pptx
 
Nafed
NafedNafed
Nafed
 
NCDC and NAFED presentation by Paras .pptx
NCDC and NAFED presentation by Paras .pptxNCDC and NAFED presentation by Paras .pptx
NCDC and NAFED presentation by Paras .pptx
 
International Marketing Management - Recent trends in India's Foreign trade
International Marketing Management - Recent trends in India's Foreign tradeInternational Marketing Management - Recent trends in India's Foreign trade
International Marketing Management - Recent trends in India's Foreign trade
 
Parastatals in agriculture marketing
Parastatals  in agriculture marketingParastatals  in agriculture marketing
Parastatals in agriculture marketing
 
Aez, export promotion councils, apeda, mpeda, and commodity boards
Aez, export promotion councils, apeda, mpeda, and commodity boardsAez, export promotion councils, apeda, mpeda, and commodity boards
Aez, export promotion councils, apeda, mpeda, and commodity boards
 
IB-EPC.pdf
IB-EPC.pdfIB-EPC.pdf
IB-EPC.pdf
 
Export promotion council of india
Export promotion council of indiaExport promotion council of india
Export promotion council of india
 
Project report of coca cola summer internship
Project report of coca cola summer internshipProject report of coca cola summer internship
Project report of coca cola summer internship
 
nishit ambule export promotion councils presentation
nishit ambule   export promotion councils presentationnishit ambule   export promotion councils presentation
nishit ambule export promotion councils presentation
 
State trading corporation
State trading corporationState trading corporation
State trading corporation
 
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...
ED chapter 4-by Dr.K.G.Raja Sabarish Babu, Research Department of Business Ad...
 

Recently uploaded

SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 

Recently uploaded (20)

SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 

Coffee Board: Structure and Functions

  • 1. COFFEE BOARD Presented By: Dheeraj Singh Joel
  • 2. COFFEE BOARD The Coffee Board (Indian Coffee Market Expansion Board till 1948) is the lineal successor of the Indian Coffee Cess Committee. All India Organization of the Indian Coffee Industry constituted by the Government of India The Coffee Board is a Statutory Body under the Coffee Act of 1942 (Act of 1942) having perpetual succession and a common seal, with powers to acquire and hold property, to contract and to sue and to be sued.
  • 3. Stakeholders of Coffee Board The Board consists of a Chairman appointed by the Central Government and 32 Members representing the various interests as provided under Section 4(2) of the Coffee Act read with Rule 3 of the Coffee Rules,1955. These all members are representatives from among eminent personalities in the filed of research/ marketing/ management/ promotion of coffee.
  • 4. Constitution of Coffee Board The Coffee Board of India is an autonomous body functioning under the Ministry of Commerce and Industry, Government of India. The Board focuses on research, development, extension, quality upgradation, market information, and the domestic and external promotion of Indian coffee. Till 1995, the Coffee Board had a monopolistic control over the marketing of coffee in India. However, the winds of liberalization swept the Indian coffee industry and since 1995, marketing of coffee is strictly a private sector activity
  • 5. Functional Dimensions of Commodity Boards Research Department: Undertakes research in plant breeding, cultural operations and rendering advisory services to the planting community. Extension and Development Department: Anchored between the Research fraternity and the coffee growers focused on transfer of coffee technologies standardized by the research scientists to the growers for achieving improved levels of production/productivity and also to enhance quality of coffee in line with the objectives envisaged in the plan for coffee development.
  • 6. Contd….. Promotion Department: Promotes the consumption of coffee in India and abroad through various measures. The following are the wings of Promotion Department (a) Market Promotion section (b) Indian Coffee Section. Exports and Marketing: Board performs the role of a facilitator to the coffee industry in respect of export promotion. The following are the wings of the Marketing Department (a) Exports Section (b) General Section (c) Market Intelligence Unit. Accounts and Finance: This department is in charge of administration/allocation of funds of the Board. The Wings of Accounts and Finance department are (a) Plan Fund Accounts (b) Non Plan Fund Accounts (c) Budget Section (d) Internal Audit party (e) Development Accounts (f) Pension Section (g) Pool Fund Accounts.
  • 7. Contd… General Functions Implement development plan programs like replanting, new planting and quality up gradation, Carryout export promotion activities like participation in overseas tradefairs, organizing visit of roaster delegations to Indian Coffee tracts and cupping sessions. Principles of Plantation Conduct training programs which aim to develop and provide qualified. Management cup tastes to various segments of the industry, Can out necessary steps for the improvement of coffee quality, Act as the recognized spokesperson on behalf of the coffee industry to the Government