2. VODAFONE PROFILE
• INDUSTRY :- Telecommunication
• FOUNDED :- 1991
• HEADQUARTER:- London
• KEY PEOPLE:- Gerard Kleisterlee(chairman)
Vittorio Colao(CEO)
• REVENUE :- £47.631 billion
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3. HISTORY
• It commenced operations in 1994 when its
predecessor Hutchison Telecom acquired the
cellular license for Mumbai.
• Brand Vodafone was launched in India in
September 2007, after Vodafone Plc. acquired a
majority stake in Hutchinson Essar in May 2007.
• From a single operation base with 31 million
customers, the company has expanded its
operations across the country to cover all 22
telecom circles and service 210 million
customers.
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4. VISION
• Our Vision is to be the communication leader
in an increasingly connected world.
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5. NETWORK & DISTRIBUTION
• Made for more
The superfast network
More is better! A total of 127,000 sites
and30,000 3G sites.
overall coverage constitutes a total of
88 %. 76 % at rural area.
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6. • Made for travel
The network for clear communication.
ensure voice clarity no matter how noisy the
environment.
We are present across the country through our 1.8
million recharging outlets, over 9000 exclusive
and 34 angel stores.
• Made for endless talking
The network for continuous chatting
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7. • Made for your convenience
Made so you can stay connected
Making video calls, watching live TV and
enjoying high-speed internet is superfast,
thanks to our spectrum-optimised site selection
and the mobile access to our network of
interlinked towers.
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9. CORE COMPETENCE
• Standerdize CRM
• New innovation idea
• High brand visibility
• Strategic Alliances
• Advertising with
ZooZoo concept
• Tie-up with
international sports like
F1 race
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10. MARKETING STRATEGY
• STP ANALYSYS
SEGMENTATION
Income
• Age
• Usage
• Life of Service
• Geographical Condition
• Nature of customer
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11. TARGETING
• Adopting Multi-segment approach
• Home calling cards
• Rs.10 Recharge for small users
• Cheap SMS facility for youth
• Facility for circle users
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12. POSITIONING
• Network
• The PUG and actor irfan khan retained for the
brand position.
• Talking about exclusivity of network and
service which offering to customers
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