Mediamplify is a cloud-based media distribution platform that allows content from the cloud to be broadcast to cable TV systems. It enables music, TV, and video content to be streamed to various devices including mobile phones and connected TVs. Mediamplify also has a "Cloud to Cable" capability which allows content hosted in the cloud, such as websites and streaming services, to be delivered to cable TV operators for broadcasting. The document discusses various features of Mediamplify including its music and video streaming applications and how content is distributed from the cloud to different platforms.