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From global champions to local loops: Four scenarios on sustainable lifestyles towards 2012

Maria Ritola's presentation on future of sustainable lifestyles in Riga theater Festival 31 Aug 2012

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From global champions to local loops: Four scenarios on sustainable lifestyles towards 2012

  1. 1. From global champions to local loops Four scenarios on sustainable lifestyles towards 2050 Presentation in theater Festival Homo Alibi, Riga 29.-31.8.2012 Maria Ritola / Demos Helsinki
  2. 2. However, we should aim here. Wellbeing Standard of living Economy2012 2050 Energy consumption Emissions -80 % Lähde: VNK, Tulevaisuusselonteko 2009
  3. 3. Future can be anticipated,because we know... 1. the investments done. 2. people’s plans and hopes for the future. 3. that the population structure is changing slowly. 4. habits and traditions of different cultures. 5. that there are and linear natural processes.
  4. 4. Typical challenges:1. Black swans remain undetected2. We forget the problems of the current system3. Themes that we personally are interested in take control over big issues.
  5. 5. Question:What are the big issues?
  6. 6. 1. The individual2. Peak everything3. Use of time
  7. 7. 1. The individual
  8. 8. 1.Individuals want a voice2.Mass production doesn’t satisfy the need3.The voice can be provided through new services “the next phase of capitalism”
  9. 9. There’s no such athing as average.Social media created anew right to vote.Collaborativeconsumption is here.User becomes the creator.
  10. 10. 2. Use of time
  11. 11. The whole world will be old. ’
  12. 12. 8.00 17.30 22.30SleepUni Työ Work Freetime
  13. 13. 8.00 17.30 22.30Sleep Freetime how do we spend the freetime?
  14. 14. An average Finn watchesthe television nearly three hours per day.If, instead, we would writeWikipedia, there would be 52 Wikipedias by nowwith all the 282 language versions done by us.
  15. 15. 3. Peak everything
  16. 16. A shift in paradigm? Source: GMO as of 2/28/2011
  17. 17. Source: BBC
  18. 18. Sustainablelifestyles by 2050?
  19. 19. !"#$%&()$*+%,""(-$*.(% ,$"&%/011%("%/020Sustainable level 2050: 8 tons 30%000%45 /7%67845 60%000%45 • counted per each European • <"#>)<"+;%5"";> that is ca. 20 kg per day • /0%000%45 ,"";%.;%=)?)$5)> Also called ‘ecological backbag’ – today we 7%96845 carry over 100 kg per day! )?)$!;!%&"=*+*(!% .;%("#$*>& 10%000%45 )+):($*:*(!%.;%<)( =#*+(%<"#>*.5
  20. 20. Sustainable level of 8 tons 2012 2050
  21. 21. !"#$%&()$*+%,""(-$*.(%,$"&%/011%("%/020How much is a ton? 27 tons? 30%000%45 • 500 km45alone in a car /7%678 13 700 km 60%000%45 • 3000 km public transport 82 100 km •6 2 <"#>)<"+;%5"";> m warm living space 164 m2 /0%000%45 • 100,"";%.;%=)?)$5)> kg meatballs 2737 kg 7%96845)?)$!;!%&"=*+*(!% .;%("#$*>& 10%000%45)+):($*:*(!%.;%<)( =#*+(%<"#>*.5
  22. 22. within all the four alternative future landscapes (pre- sented on the next opening). Your task is to find out how. Pandemic technology Meritocracy Human- centrism Endemic technology| SPREAD Sustainable lifestyles 2050
  23. 23. Pandemic Governing the Super Champs technology Commonseritocracy Human- centrism Empathetic Local Loops Endemic Communities technology
  24. 24. Super Champs andEmpathetic Communities
  25. 25. Pandemic technologyeritocracy Human- centrism Endemic technology
  26. 26. Pandemic ... in terms of lifestyles it means: technologyeritocracy Human- centrism Endemic technology
  27. 27. Pandemic technologyeritocracy Human- centrism Endemic technology
  28. 28. Local Loops andGoverning the Commons
  29. 29. Pandemic technology To eliminate the concept of waste means to design things –!products, Human- packaging, and systemseritocracy –!from the very beginning on the understanding that centrism waste does not exist Cradle-to-Cradle Endemic technology
  30. 30. Pandemic ... in terms of lifestyles it means: technologyeritocracy Human- centrism Endemic technology
  31. 31. how. Pandemic technologyeritocracy Human- centrism Endemic technology
  32. 32. within all the four alternative future landscapes (pre- sented on the next opening). Your task is to find out how. Pandemic technology Meritocracy Human- centrism Endemic technology| SPREAD Sustainable lifestyles 2050
  33. 33. People’s role in decision making typically depicted in the society
  34. 34. In the scenarios there’s a variety of roles
  35. 35. Multilevel model of social innovation e level ndscap Societal values, overall paradigms, megatrends La Regime level Markets, Science, Policie Markets, Science, Markets, Science, Policies Policies Embedding Multiplying Up scaling Promising e level Promising practice III Promising Nich practice V practice VII Promising Promising practice IV practice II Promising Promising practice I practice VI
  36. 36. Thanks! Maria Ritola twitter: @mariaritola maria.ritola@demos.fi www.demos.fiwww.slideshare.fi/demoshelsinki

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