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Exact Drive Inc Overview


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Overview of Exact Drive Inc.

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Exact Drive Inc Overview

  1. 1. Proprietary and Confidential
  2. 2. Proprietary and Confidential Who We Are Exact Drive Inc is a digital media planning and management firm with offices in Los Angeles and Minneapolis. We offer real-time online advertising services that provide buyers of online media single-point access to one of the largest audiences on the Internet.  We Protect your brand by using cutting edge campaign verification technology to ensure 100% transparent, brand safe media buys. Our real-time buying and optimization platform plugs seamlessly into a wide variety of ad inventory sources, solving one of the biggest problems in online advertising: inventory and audience fragmentation.
  3. 3. Proprietary and Confidential Where We Fit In – 4 Spots 1 2 3 4
  4. 4. Proprietary and Confidential What We Do Exact Drive simplifies the planning and fulfillment of online advertising, with strategic insight and technology that adds measurable value to our clients. <ul><li>Audience Forecasting </li></ul><ul><li>Display Advertising </li></ul><ul><li>Remarketing </li></ul><ul><li>Search Remarketing </li></ul><ul><li>Campaign Verification and Brand Safety </li></ul>
  5. 5. Proprietary and Confidential Audience Forecasting As your customers site-see across the Internet, Exact Drive leverages proprietary or third party data sources including, planning data, research data, performance data and server-side cookie management, to forecast the precise location where your brand and your target audience will intersect.
  6. 6. Proprietary and Confidential Display Advertising <ul><li>Target your audience by content, location and demos. </li></ul><ul><li>- Place ads on websites most relevant to ideal customers. </li></ul><ul><li>- Utilize Real-Time Bidding to truly optimize your spend. </li></ul><ul><li>- Avoid inventory and audience fragmentation issues. </li></ul><ul><li>- Campaign verification technology to ensure transparency and brand safety </li></ul>
  7. 7. Proprietary and Confidential Remarketing You spend time and money getting people to your website, but most people leave without making a purchase. Now, Exact Drive can remarket these potential customers by displaying your ads on sites these people visit, bringing them back to your website and keeping your brand top of mind.
  8. 8. Proprietary and Confidential Search Remarketing Search Remarketing is a customized display advertising solution that lets advertisers capture consumer interest and purchase intent from search term activities and remarket that consumer with tailored display ads throughout the Internet.
  9. 9. Proprietary and Confidential Campaign Verification and Brand Safety Most common daily questions…
  10. 10. Proprietary and Confidential Campaign Verification and Brand Safety <ul><li>Analyze… </li></ul><ul><ul><li>Reach: impression delivery path </li></ul></ul><ul><ul><li>Placement: above/below the fold data </li></ul></ul><ul><ul><li>Potential click/impression fraud discovery </li></ul></ul><ul><ul><li>Creative: heatmapping, engagement data </li></ul></ul><ul><ul><li>Geographic distribution </li></ul></ul><ul><ul><li>Provides screenshots </li></ul></ul><ul><li>Benefits… </li></ul><ul><ul><li>Unprecedented transparency for marketers </li></ul></ul><ul><ul><li>View vendors to whom inventory is truly allocated </li></ul></ul><ul><ul><li>Data access enables proactive action and problem elimination </li></ul></ul><ul><ul><li>Prevention of ad served on inappropriate page or content </li></ul></ul><ul><ul><li>Browser-based tools and API for data export & 24/7 access </li></ul></ul><ul><ul><li>No interference with your ad tags </li></ul></ul><ul><ul><li>Rules-based alerts, blocking, and reporting options </li></ul></ul>
  11. 11. Proprietary and Confidential Campaign Verification and Brand Safety Data Summary and Alerts Always Available
  12. 12. Proprietary and Confidential Campaign Verification and Brand Safety Determine Brand Awareness and Engagement
  13. 13. Proprietary and Confidential Campaign Verification and Brand Safety Decision Support For Fraud Protection
  14. 14. Proprietary and Confidential Effective ad buys POWERED by real-time bidding Campaign fulfillment POWERED by experienced professionals Insightful analytics POWERED by new technologies Exhaustive service POWERED by shots of espresso Call to learn more about Exact Drive’s  digital media planning and management services . Timothy Nichols Digital Media Strategist [email_address] 310-490-2733