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Creating a Truly Global Connectivity Solution - Is It Even Possible?


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Presentation from 2016 TU-Automotive Event in Detroit.

Creating a Truly Global Connectivity Solution - Is It Even Possible?

- Connectivity provides multiple benefits for vehicles, but there are still issues related to full global connectivity that need to be overcome.
- Understand some of the typical challenges with connectivity facing fleet owners, service providers and OEMs, such as issues with roaming networks and limited data access for service content
- Explore how a true global SIM with one provider can mitigate this problem and enable more efficient connected solutions, eradicating the need to negotiate with multiple MNOs and enhance the customer experience
- Learn how Quality of Service can be reached in global connectivity deployments and how to get a solution free from carrier lock-in

Published in: Automotive
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Creating a Truly Global Connectivity Solution - Is It Even Possible?

  1. 1. Proprietary and Confidential 1 Is that even possible? Creating a Truly Global Connectivity Solution… Dan Mårtensson, VP Service Business Line
  2. 2. Proprietary and Confidential 2 Reality Check!
  3. 3. Proprietary and Confidential 3 Safety Security Maintenance Driving Style EV-specific Infotainment Insurance Navigation Convenience Urban Mobility ● Emergency Call ● Breakdown Call ● Crisis assistance ● Route operator assistance ● Destination send to car ● Traffic information ● Parking space information ● Weather information ● Fuel price / gas station location ● Social networking ● News & Events ● Unlimited internet access ● Eco Drive / Fun Drive ● Concierge services ● Vehicle Finder ● Remote control / monitoring ● Charging information ● Remote monitoring ● Car pooling information ● Public Transport information ● Remote diagnostic ● Maintenance alert & support ● Stolen Vehicle Recovery, ● Remote door lock/unlock ● Security alert ● Insurance Telematics / PHYD hide detailshow detail Use Cases / Applications
  4. 4. Proprietary and Confidential 4 Device-to-Cloud Requirements for Automotive Reliable Connectivity ● to a worldwide network Information ● needed to provide value-added services Big Data ● collect ● store ● analyze Updates
  5. 5. Proprietary and Confidential 5 Adaptable to future business model Flexibility to change part or all SIM fleet to another operator Operated by a single global service provider A single SIM SKU with global coverage, supports all telematics & infotainment usages World-class MNO service level and cost Automakers dream of a connectivity solution that meets all of this… Wish List of Connectivity Features for Automotive MNO + Single SIM + Global SP + Flexibility + Adaptability+ Adaptability+ Flexibility + Global SP+ Single SIMMNO
  6. 6. Proprietary and Confidential 6 Connectivity challenges – Local MNO service High roaming cost Improbable cross-carrier/ cross-alliance solutions Forbidden in-country roaming Creates grey zones Resistance to new technology e.g. eUICC which may reduce sales Inconsistent user experience when roaming
  7. 7. Proprietary and Confidential 7 Connectivity challenges - Global roaming service Not truly local Expensive local broadband service Coverage limited to MNO alliances Compliance to telco regulations
  8. 8. Proprietary and Confidential 8 Connectivity challenges – SIM management platform Requires multiple direct regional MNO agreements Requires technical integration with each MNO Do not support network SLA Coverage is limited to operator’s alliance networks
  9. 9. Proprietary and Confidential 9 Who are we?
  10. 10. Proprietary and Confidential 10 #1 in cellular devices for the IoT Innovation Leader Sierra Wireless is the global market leader (1) Source: ABI Research – June 2015 35.0% 20.7% 20.4% 23.9% Cellular Embedded Module Revenue Market Share in 2014(1) Sierra Wireless 4G leader (LTE, LTE-A, LTE-M) LTM Revenue $601 million 1,000 employees cross the globe & customers in 130 countries More than 400 patents Complete device-to-cloud offering
  11. 11. Proprietary and Confidential 11 Sierra Wireless: Automotive Customer Success BMW Car Hotspot Citroën e-Touch Peugeot Connect Lexus Enform Renault R-Link Renault Carminat Volvo OnCall FCA Uconnect Tesla Toyota Safety Connect
  12. 12. Proprietary and Confidential 12 Applications & enterprise software & 3rd party partners The connected vehicle Cellular Devices Embedded Solutions Networking Solutions IoT Cloud Services Connectivity Management Application Enablement Device Management SIM & Connectivity End-to-End Security & Differentiation Sierra Wireless in Automotive space OTA: DataOTA: Apps & Firmware OEM Combining the NAD with Cloud & Connectivity Services IoT Platform
  13. 13. Proprietary and Confidential 13 Can the Automotive dream come true?
  14. 14. Proprietary and Confidential 14 UNTIL NOW CONNECTIVITY SERVICES WEREN’T DESIGNED FOR AUTOMOTIVE Simplicity Customers connecting global products need a SIM, networks and tools that simplify logistics and operations. Flexibility Connected vehicle deployments have long lifespans. Customers need the flexibility to update connectivity providers and networks. Data quality Connected vehicle deployments require a consistent & resilient data connection without human intervention. Coverage Connected vehicle deployments need the broadest possible coverage to ensure vehicles are always connected. OPERATIONAL CHALLENGESTECHNICAL CHALLENGES Global Connectivity Challenges Summary
  15. 15. Proprietary and Confidential 15 TOO COMPLEX FOR IOT Global Connectivity Options OPERATIONAL SIMPLICITY TECHNICALCAPABILITY MNO LOCAL SIMS • Geographically restricted • Many MNO’s needed for coverage • Not “Automotive grade” customer experience. • Very complex SIM logistics • Poor support for OTA updates (eUICC) LACK FLEXIBILITY & COVERAGE MNO ROAMING SIM • Coverage restricted to alliance • Costs sky-rocket outside of footprint • Cost structure not build for Infotainment • >1 MNO needed for coverage & cost • Poor support for OTA updates (eUICC) Smart SIM provider & Mobile Core Network Operator supporting eCall, telematics and infotainment scenarios as “full-service managed connectivity” with global MNO interconnections on a truly global smart SIM with no lock in.
  16. 16. Proprietary and Confidential 16 Coverage: A SMART SIM in Practice Power On Home Network Roaming Networks Text Roaming Local Bouygues Orange SFR 1. SFR 2. Orange 3. Bouygues ~7 retries ~28 mins Identifying networks…Ranking networks… roaming SIM Smart SIM
  17. 17. Proprietary and Confidential 17 RESULT IS SELF MANAGED DATA QUALITY & INCREASED CUSTOMER EXPERIENCE 3. Reselection of network based on failure of either case 2. Actively monitors the data session & network attachment 1. Initial network selection based on network quality Data Quality: A better solution for connected vehicles
  18. 18. Proprietary and Confidential 18 Connectivity Management Application Enablement Device Management IoT Platform The only complete 3rd Party MNO SIM lifecycle management Flexibility: Operator Independent SIM Management Independent of customers existing or legacy carriers, manage them centrally
  19. 19. Proprietary and Confidential 19 Flexibility: eUICC Version 1: 2015 Version 2: 2015 Version 3 & 4: 2016 • Proprietary SIM • Proprietary platform • SMS Based • Proprietary SIM • Proprietary platform • HTTP BIP Support • Standard SIM • Interoperable platforms • Industrialized solutions expected mid/end 2016 • The best possible native global profile (Smart SIM Profile) with freedom to swap to another provider • 100% vendor interoperable • Full integration of connectivity management and eUICC life cycle management • Unique full-service managed connectivity Sierra Wireless eUICC eUICC is the enabler for DIYS swap or as part of full-service managed connectivity
  20. 20. Proprietary and Confidential 20 Simplicity: Connectivity Enablement Service No lock-in Multi-Operator Connectivity No heavy lifting Dedicated global connectivity roll-out team A truly global approach Service evolution Focus your resources on service proposition Be compliant One solution for all markets ONE SIM ONE Platform
  21. 21. Proprietary and Confidential 21 A truly global connectivity solution for automotive OEMs is here
  22. 22. Proprietary and Confidential 22 Thank You Dan Mårtensson, VP, Service Business Line +46-734-606390