This document provides an overview of customer avatars and personas, sales funnels, marketing strategies like content creation and social media advertising. It discusses tools for analyzing metrics like bounce rates and traffic sources. Key recommendations include creating in-depth content using keywords and calls-to-action, retargeting website visitors, and nominating your business for awards to generate publicity. The document aims to help businesses better understand their customers and build effective marketing funnels.

2. Get Ready To Have Your Mind Blown?

3. DO YOU KNOW
YOUR
CUSTOMERS?
HOW WELL?

4. AVATARS &
PERSONAS
• IT’S BEYOND JUST GENERAL
DEMOGRAPHICS
• INTERESTS ARE ALWAYS
DIFFERENT
• BELIEFS ARE DIFFERENT
• GOALS & DREAMS
• DRIVE OFFERS & MESSAGING
Where it all begins………

5. CUSTOMER
JOURNEY

7. OFFER & LEAD MAGNET EXAMPLES
•GET “DESIRE OUTCOME” WITH OUT HAVING TO DO “USUAL
PROBLEM”
•10 STEPS TO GET “DESIRED OUTCOME”
•HOW I GOT “AWESOME OUTCOME” IN A “SHORT AMOUNT OF TIME
W/O NORMAL ISSUE”

8. SO, WHAT’S THE
BEST TYPE OF
SALES FUNNEL
FOR YOUR
BUSINESS?

9. SALES FUNNEL BASICS B2C

10. SALES FUNNEL BASICS B2B

11. Yes, they get bigger and crazier!

12. FACEBOOK & INSTAGRAM ADS-
ABOVE & BEYOND
• GET THE PIXEL ON YOUR WEBSITE ASAP!
• CREATE LOOK-A-LIKE AUDIENCES
• USE EMAIL ADDRESSES
• PHONE NUMBERS
• PREVIOUS WEBSITE VISITORS
• MESSENGER ADS
• RETARGETING
• OFFLINE PURCHASES

13. CONTENT THAT
MARKETS ITSELF
• BEGIN WITH THE END IN MIND
• CREATE A SCHEDULE
• THE DEEPER & BIGGER THE BETTER
• TYPES:
• PDF DOWNLOADS
• BLOG POSTS
• GUIDES
• LISTS
• VIDEO SERIES
• PODCASTS
• BUZZSUMO & GOOGLES KEYWORD
TOOL
• CALL TO ACTION-ALWAYS!

14. LISTINGS
&
REVIEWS

15. POWER OF PR- BEAT THAT DRUM!
• REQUEST EDITORIAL CALENDARS
• NOMINATE YOUR COMPANY FOR
AWARDS
• INTERVIEWS- TV, RADIO, PRINT
• EVENTS
• USE THE SOCIAL PROOF IN YOUR
MARKETING

16. KNOW WHAT’S
WORKING
• LANDING PAGES
• EXIT PAGES- THE BEST PLACE
TO ANALYZE YOUR SITE
WEAKNESS
• BOUNCE RATE
• SOURCES
• NETWORK- WHERE THE LEADS
LIVE

17. KNOW WHAT’S WORKING
• LANDING PAGES
• EXIT PAGES
• BOUNCE RATE
• SOURCES
• NETWORK
User Flows in Google Analytics

18. SMART PEOPLE TO FOLLOW
Dan Kennedy-
No B.S. books
Book link
01
Neil Patel-
online
marketing
genius
02
Donald Miller-
Story Brand
Book link
03
Digital
Marketer-
Perpetual
Traffic Podcast
04
Russell
Brunson-
Dotcom Secrets
05

19. TOOLS TO
USE
Canva
Pexels
Promo
Veme.ly
Buzzsumo
Clickfunnels
Google’s keyword tool

20. THANKS!
QUESTIONS?
• DAVID CLARK
• DAVID@AVACONCIERGE.COM
• @DAVIDOFCLARK
• 205-903-6551