Paris factory - Lean Startup testing
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Testing Lean Startup. Types of MVPs
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Paris factory - Lean Startup testing
- 7. What are some key assumptions?
- 8. What are some key assumptions? • People like it! • People want to buy this type of jewelry • The price is right • They will buy it at a store • They will buy it online • We can produce the product at the right price • We can get consistent supply • We can maintain the quality of the product • Story is compelling reason to purchase product
- 9. Customer Interviews Best for canvasing early ideas Place ad and interview responders Landing Pages, Kickstarter Offer product for sale before it exists Use mockup of product to test customer interest Models and Prototypes Low-investment shop to sell real products Test food with food truck before opening full restaurant Concierge Do all the work by hand to see if solution solves customer problem Food on the Table meal planning Wizard of Oz Customers think a computer is doing all the work but in reality a human is Pretend to be fully formed web app but do backend by hand Types of MVPs
- 11. Kickstarter
- 12. Prototypes
- 13. Concierge
- 14. Wizard of Oz
- 15. TEST!
Editor's Notes
- What if before spending $1000 on jewelry no one would ever buy we had tested our assumptions first?Could we have saved time, created less waste and had a better to chance to build a successful business?