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Prolenc

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Prolenc

  1. 1. The 5 Biggest Problems on Your Website. (and how they’re costing in you in lost Business and Customers.) Executive Briefing Prepared for: Kevin Hodgins, Owner of Prolenc Manufacturing Inc. by Sysil Group
  2. 2. Why your Website is Important • Nowadays your potential customers visit your website to do research before giving you call. • Your website is has the potential to be one of your Top salesman(who works 24/7 for free). • If your website doesn’t do a good job of selling, your visitors will buy from your competitors.
  3. 3. The 5 Biggest Problems on prolenc.com 1. No Headlines 2. Poor Navigation 3. Too Few Text 4. No Unique Selling Proposition 5. Not Getting Contact Info of Visitors
  4. 4. Why Headlines are Important • Headlines are simple but powerful selling tools, not to be underestimated. Headlines can make or break your sales copy • Without Strong Headlines, the text on your website does not get read. If the text on your website does not read, your website doesn’t sell. • You need headlines to hooks your visitor with a compelling benefit, otherwise they will loose interest and leave your website.
  5. 5. What’s Wrong With Your Headlines Your headlines do not retain attention of your Your headlines do not retain attention of your visitors  they leave your website earlier than visitors  they leave your website earlier than optimal  loss of potential sales while optimal  loss of potential sales while valuable real estate is wasted valuable real estate is wasted
  6. 6. Example of good headlines
  7. 7. Why Good Navigation is Important • If your visitors have a hard time finding their way around your website, they will get frustrated and leave. • If you have good navigation—visitors will actually stay longer on your website, increasing your chances of making a sale. • Don’t get creative with your website navigation. Keep it simple .
  8. 8. Intuitive Layout Obvious menu items Obvious menu items Along with Key Marketing/Sales Messages Along with Key Marketing/Sales Messages Here, This Business Is Raking In Business Here, This Business Is Raking In Business Clear Calls-To-Action Clear Calls-To-Action
  9. 9. Confusing Layout Overwhelm of options at Overwhelm of options at the top and on the side the top and on the side with photos  confused with photos  confused prospects leaving your prospects leaving your website  loss of website  loss of potential sales potential sales
  10. 10. Contacting Your Company: Do’s & Don’ts • You don’t want to make it so your potential customers have to call you to find out even basic information about your products and services. Basic information should be on easily found on your website . • You don’t want to make them fill out long, obnoxious forms in order to get in contact with you or receive more information. This only frustrates your prospects . • You do want to make it as easy as possible for your prospects to contact you. The easier you make it for prospects to contact you, the more likely they are to do so.
  11. 11. You’re making people squint to find You’re making people squint to find how to contact you  getting less how to contact you  getting less potential business than you otherwise potential business than you otherwise could’ve could’ve
  12. 12. Not enough Text • The text on your website is your company’s sales pitch. • Great text, just like a great sales pitch can get your prospects pumped up and ready to buy. • Just like a Sales Pitch, you need a enough of words to convince your prospects to buy from you.
  13. 13. Not Enough Text You only have standard text about your You only have standard text about your product, which your competitors would product, which your competitors would also have. You’re missing out an also have. You’re missing out an opportunity to sell through text. opportunity to sell through text. Having Enough Text That Sells
  14. 14. WHY your USP is Important • Every company has a USP (Unique Sales Proposition), something unique about them, that makes their customer choose to buy from them over their competitors . • You need to make your USP clear and obvious to stand out in the crowd of competitors . • If you USP isn’t obvious to visitors on your website, they will buy from some other company that does a better job of communicating their USP.
  15. 15. You haven’t mentioned how you’re You haven’t mentioned how you’re different from your competition. If a different from your competition. If a competitor does a better job competitor does a better job communicating this than you, you lose communicating this than you, you lose the potential business.. the potential business
  16. 16. Not Getting Contact Information • If you don’t get your prospect’s contact info before they leave your website, you have no way of converting them into a sale. • If you get your prospects email address, you can send them emails regularly with useful information and warm them up until they become customers. • You can get your visitors contact information by offering something valuable in return, for example a free report or free white paper.
  17. 17. Targeting the 3% Targeting the 50%
  18. 18. Summary of 5 Biggest Problems 1. No Headlines 2. Poor Navigations 3. Too Few Text 4. No Unique Selling Proposition 5. Not Getting Contact Info of Visitors
  19. 19. Q & A Session Interested in learning more? Call Stanley at Sysil Group right now at (778) 238-8490

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