1. Plan for Mobile Site
Sophie Latour, Hanae Bardiaux & Alexis Robelin
MBA2B – CMH – 10/04/14
2. Who is the audience?
What do we want them to do?
• People between 25 and 50 years old
• International tourist
• New generation C
• If it esay to use we can reach more potential client
• Find the hotel attractive
3. What elements will be essential for the
mobile experience
• The description of diferent services
• Pictures
• Prices
• Interactivity
• Possibility to book a room directly
• Contact information
6. How is your new mobile different -
better than the original?
• Our version is easier to read and more
attractive through a mobiel device
• The text is simplified, there is only essential
information so the potential client are not
bored with reading
• There are lots of pictures
7. Why did you choose the specific
elements to include – exclude?
• We used more pictures of the hotel in order to
attract the guests
• We point out the facebook page where the
users can find more informations
• We deleted a lot of text avoiding the clients to
be bored
8. Did you feel you have successfully
created an excellent mobile
experience?
• Yes we feel that we have successfully created
an excellent mobile experience because of the
added pictures.
