Selling Online is all about Selling Product Photos. Join this webinar to learn how to shoot Amazing Product Photos and how to edit these photos in Photoshop. This is a basic course on Photo shooting and Photoshop. Start becoming an expert on Selling Online today with this webinar.

1. Craftsvilla.com
Creating Amazing Photos
Webinar – May 20, 2013

2. Craftsvilla.com – Building & Enabling Ecommerce
Largest Marketplace for Unique Indian Products
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3. Why Sell Online?
• Reach Large Global Audience From Home
• Lesser Middlemen – More Margins
• Lesser Inventory Management Headaches
• No Major Setup Cost Like Rental, Furniture Etc
• Scale With Lesser Cost
• More and More Customers Buying Online > 10,000Cr
• Reach Large Global Audience From Home
• Lesser Middlemen – More Margins
• Lesser Inventory Management Headaches
• No Major Setup Cost Like Rental, Furniture Etc
• Scale With Lesser Cost
• More and More Customers Buying Online > 10,000Cr

4. How to Sell Effectively Online?
• Create a Curated Collection of Products
– High Quality, In-Fashion, Unique Designs
• Pick a Competitive Price – Not too High, Not too Low
– Factor Commission/Courier Cost/Packaging/HR cost in Pricing
– Anything above 25% Net Margin is Usually Perceived Good
• Write a Good Description of the Product
• Learn To Click, Shoot & Edit Photos
• Tie Up With a Good Reliable Courier Service
• Respond Quickly to Customer Queries
• Create a Curated Collection of Products
– High Quality, In-Fashion, Unique Designs
• Pick a Competitive Price – Not too High, Not too Low
– Factor Commission/Courier Cost/Packaging/HR cost in Pricing
– Anything above 25% Net Margin is Usually Perceived Good
• Write a Good Description of the Product
• Learn To Click, Shoot & Edit Photos
• Tie Up With a Good Reliable Courier Service
• Respond Quickly to Customer Queries

5. Learning Click & Shoot
• DSLR, Point & Shoot and Phone Camera Works
– Learn to Handle Zoom & Focus
– Learn to Handle Exposure
• Aperture
• Shutter Speed
• ISO Settings
• Learn more: http://www.cambridgeincolour.com/tutorials/camera-
exposure.htm
– Learn to Handle Lights & Reflectors
– Learn to Handle Props
• DSLR, Point & Shoot and Phone Camera Works
– Learn to Handle Zoom & Focus
– Learn to Handle Exposure
• Aperture
• Shutter Speed
• ISO Settings
• Learn more: http://www.cambridgeincolour.com/tutorials/camera-
exposure.htm
– Learn to Handle Lights & Reflectors
– Learn to Handle Props

6. Props – Almost Essential
• Props Make Jewellery Appealing
– White Background Jewellery Has 50% Lesser Chance to Sell
– Natural Backgrounds Increase Appeal to Buy
• Be Creative
– Props can be Simple Household Stuff
• Coffee Mug
• Plants & Flowers
• Flute
• Natural Sand
• Mats & Tiles
• Satin/Silk Cloth
• Props Make Jewellery Appealing
– White Background Jewellery Has 50% Lesser Chance to Sell
– Natural Backgrounds Increase Appeal to Buy
• Be Creative
– Props can be Simple Household Stuff
• Coffee Mug
• Plants & Flowers
• Flute
• Natural Sand
• Mats & Tiles
• Satin/Silk Cloth

7. Prop – Coffee Mug & Rose

8. Creative Prop – Bangle

9. Bag in Natural Setup

10. Product Coverage Area > 50%

11. Product Coverage Area > 50%

12. Bag in Natural Setup

13. Bag in Natural Setup

14. Prop vs No Prop

15. Prop – Coffee Mug & Rose Reason Why We Hate White

16. Bad Focus – Most Glaring Mistake

17. Product Coverage Area > 50%
Poor Product
Coverage Area

18. Product Coverage Area > 50% Good Product
Coverage Area

19. Resolution of Photos > 800x800 pixelsGood Product
Coverage Area
Poor Resolution

20. Multiple Angle Photos
Poor Resolution
Good Resolution

21. Summary
• Online Selling is Future of Retail
• Not Good But Great Photos Are Necessary for Online Selling
• Products Should be Clearly Visible, Attractive and Show
Details
• You Can Generate 2-5 Times More Sale with Better Photos
• Time Invested Today in Great Looking Photos Will Bear Fruits
to You Forever
• Online Selling is Future of Retail
• Not Good But Great Photos Are Necessary for Online Selling
• Products Should be Clearly Visible, Attractive and Show
Details
• You Can Generate 2-5 Times More Sale with Better Photos
• Time Invested Today in Great Looking Photos Will Bear Fruits
to You Forever