Pollard Kmwi 2007 Session C202


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How Knowledge Drives Innovation - KMWI Presentation Nov-07

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Pollard Kmwi 2007 Session C202

  1. 1. How Knowledge Drives Innovation Dave Pollard KMWorld & Intranets 2007 Session C202 [email_address] howtosavetheworld.ca
  2. 2. The Value Propositions for KM <ul><li>Improve work productivity </li></ul><ul><li>Improve decision making </li></ul><ul><li>Increase capacities </li></ul><ul><li>Increase understanding of risk </li></ul><ul><li>Improve connectivity, collaboration and knowledge transfer (strengthen relationships) </li></ul><ul><li>Improve innovation </li></ul>
  3. 3. Innovation Defined <ul><li>The process of commercializing novel ideas </li></ul><ul><li>Research customer needs </li></ul><ul><li>Imagine ideas that meet those needs </li></ul><ul><li>Innovate offerings (products and services) that realize those needs </li></ul>
  4. 4. Organizations Can Innovate: <ul><li>Their products and services (including attributes and bundling) </li></ul><ul><li>Their processes (internal, customer-facing, alliances/ chains, and technologies) </li></ul><ul><li>Their customers’ experiences (service, channels, wraparounds) </li></ul><ul><li>Their business model (how they make money) </li></ul>
  5. 5. Case Study: MTG <ul><li>Manufacturer and distributor of medical instruments and supplies </li></ul><ul><li>MTG, their competitors and their customers have been approached by Asian manufacturers offering comparable products 30% cheaper </li></ul>
  6. 6. Discovering Unmet Needs Customer Anthropology Innovation Lab ‘ Thinking the Customer Ahead’ Sessions Continuous Environmental Scanning Insight Filtering Wisdom of Crowds Canvassing Idea Clustering Internal Focus Market Focus Customer Focus Need/Affinity Matrix Innovation Opportunities Map Strategy Canvas Trends, Weak Signals, Developments Ideas, Learning, Stories Portfolio Innovations: Offerings, Tools & Processes Research Imagining Innovation Innovation Learning Open Space Events Unmet Needs Portfolio Imagining Possibilities The Innovation Process Continuous Innovation & Improvisation How Knowledge Drives Innovation
  7. 7. Knowledge Programs that Support Innovation <ul><li>Continuous Environmental Scanning </li></ul><ul><li>‘ Thinking the Customer Ahead’ Sessions </li></ul><ul><li>Customer Anthropology </li></ul><ul><li>Needs Analysis </li></ul><ul><li>Open Space Events (‘Idea Markets’ etc. </li></ul><ul><li>‘ Wisdom of Crowds’ Canvassing </li></ul>
  8. 8. The Research Process I. Assembling pertinent information II. Sense-making III. Articulating Meaning 1. Identify relevant primary and secondary information sources 2. Primary research: Make and record observations; conduct & record interviews 3. Secondary research: Read, extract, cite 4. Investigate: W5 + How; Follow the leads 1. Analysis: Deductive arguments flowing logically from the information 2. Inferences: Inductive arguments flowing logically from the information 3. Structured thinking: Documenting the thought process from facts up to thesis 1. State the problem/ question and your thesis 2. Reiterate your structured thinking (II. /3) from thesis down to the underlying facts 3. Craft the ‘Opening Story’ with Current State, ‘ complication’, and the problem/ question that your thesis answers 4. Craft the conclusion with a restatement of thesis and key supporting arguments, reminder of why it’s important, and next step actions
  9. 9. The Need-Affinity Matrix
  10. 10. The Strategy Canvas Post-Hole Labor Saving Color Choice
  11. 11. The Practice of Imagination Be Focused and Self- Aware Study, Sense, Become Part, Open, Suspend Pay Attention, Learn Distil, Synthesize, ‘ Make Sense’ Recognize, Resolve Implications Appreciate Question: Ask Why/Why Not Correlate Integrate Reflect, Conceive Possibilities Connect Collaborate Converse Ask, Offer Coordinate Explain What They’ll Do With Your Research (if you’re lucky)
  12. 12. The Innovation Process Listen, Observe, Inquire, Canvass, Listen, Explore, Discover Understand, Diagnose, Articulate Organize, Set Intentions, Realize, Implement, Refine Co-Design, Co-Develop Engage, Prepare, Brainstorm Re-Imagine Question Experiment, Improvise Customers Co-Workers Communities What They’ll Do With Your Research (if you’re lucky)