COMMUNICATING IN INFORMATION MANAGEMENT

1. COMMUNICATING

2. Communication
management
 Is the systematic planning, implementing,
monitoring, and revision of all the
channels of communication within
an organization and between
organizations.
 Communicating is the act of exchanging
information, ideas, or feelings between
individuals or groups. It involves
transmitting a message from one person to
another, either verbally or non-verbally.

3. 1) Provides clarity
2) Builds Relationships
3) Creates commitment
4) Defines expectations
TheRoleofCommunication
inManagement

4. Importance of Communications
Management
1. The Basis of Co-ordination
 This provides coordination between various employees and
also departments. Thus, communications act as a basis for
coordination in the organization.
2. Fluent Working
 A manager coordinates the human and physical elements of
an organization to run it smoothly and efficiently.
3. The Basis of Decision Making
 Proper communication provides information to the manager
that is useful for decision making. No decisions could be taken
in the absence of information. Thus, communication is the
basis for making the right decisions.
4. Increases Managerial Efficiency
 The manager conveys the targets and issues instructions and
allocates jobs to the subordinates. All of these aspects involve
communication..
5. Increases Cooperation and Organizational Peace
 The two-way communication process promotes co-operation
and mutual understanding amongst the workers and also
between them and the management..

5. The
Communication-
ProcessModel
T h e co m m u n i cat i o n p ro c e s s m ay
s e e m s i m p l e : o n e p e rs o n s e n d s a
m e s s a ge a n d o t h e rs re c e i ve i t . T h e
p ro c e s s b e co m e s m o re co m p l ex ,
h owe ve r, b e ca u s e t h e i nfo r m at i o n
i n t h e m e s s a ge m u st b e s e nt a n d
re c e i ve d a c c u rate l y. T h e
co m m u n i cat i o n - p ro c e s s m o d e l
d e s c r i b e s h ow t h e i n fo r m a t i o n i s
s e nt a n d re c e i ve d .

6. TypesofCommunication
Formal communications are the one that flows
through the official channels designed in the
organizational chart.
.Vertical Communications as the name suggests
flows vertically upwards or downwards through
formal channels. Upward communication refers to
the flow of communication from a subordinate to a
superior whereas downward communication flows
from a superior to a subordinate.

7. 2. Informal Communication
Informal communication spreads rapidly, often gets
distorted and it is very difficult to detect the source of
such communication. It also leads to rumours which are
not true. People’s behavior is often affected by rumours
and informal discussions which sometimes may hamper the
work environment.
3. Unofficial Communication
There is also an unofficial way of communication.
Unofficial communication refers to employee
communication outside of the workplace on matters
unrelated to work.

8. Modelsof Communications
L i n e a r M o d e l –
I n t h i s m o d e l , a s e n d e r e n c r y p t s a m e s s a g e a n d s e n d s i t t o t h e r e c i p i e n t v i a a c h a n n e l .
T h e m e s s a g e i s d e c o d e d b y t h e r e c e i v e r. T h e r e c o u l d b e o b s t a c l e s o r b a c k g r o u n d n o i s e i n
t h e c o m m u n i c a t i o n p r o c e s s . A l s o k n o w n a s S t r a i g h t - l i n e c o m m u n i c a t i o n , i t i s m o s t
c o m m o n i n m a i n s t r e a m m e d i a s u c h a s t e l e v i s i o n , r a d i o , a n d n e w s p a p e r s .
I n t e r a c t i v e M o d e l –
T h e I n t e r a c t i v e m o d e l i s s i m i l a r t o t h e L i n e a r m o d e l , e x c e p t i t i n c l u d e s f e e d b a c k . T h e
f e e d b a c k c o n c e p t w a s i n t r o d u c e d t o t h e m o d e l , w h i c h g a v e a c l o s e r s i m u l a t i o n o f
i n t e r p e r s o n a l h u m a n i n t e r a c t i o n t h a n w a s p r e v i o u s l y k n o w n . I n t e r a c t i o n a l m o d e l s f o l l o w
t w o c h a n n e l s i n a m o r e d y n a m i c p e r s p e c t i v e o f c o m m u n i c a t i o n . A f t e r r e c e i v i n g t h e
m e s s a g e , t h e r e c e i v e r e n c o d e s a n d t r a n s m i t s a r e s p o n s e t o t h e o r i g i n a l s e n d e r, w h o h a s
n o w b e c o m e t h e r e c e i v e r. A c o m m o n e x a m p l e o f t h i s m o d e l i s a t e l e p h o n i c c a l l .
Tr a n s a c t i o n a l M o d e l –
I n t h e Tr a n s a c t i o n a l M o d e l , t h e r e c e i v e r a n d s e n d e r c a n b o t h p e r f o r m t h e s a m e r o l e s a t
t h e s a m e t i m e , a s m e s s a g e s c a n b e s e n t b a c k a n d f o r t h a t t h e s a m e t i m e . P e o p l e
g e n e r a t e s h a r e d m e a n i n g i n a m o r e d y n a m i c p r o c e s s i n t h e t r a n s a c t i o n a l m o d e l . To
c r e a t e c o m m o n m e a n i n g , t h e r e m u s t b e s o m e o v e r l a p i n r e a l m s o f e x p e r i e n c e . I n o t h e r
w o r d s , i f p e o p l e a r e t o c o m m u n i c a t e a t a l l , c o m m u n i c a t o r s m u s t s h a r e a t l e a s t s o m e
d e g r e e o f c u l t u r a l , l i n g u i s t i c , o r e n v i r o n m e n t a l c o m m o n a l i t y .

9. Verbal Communication
Voca l communication is a ccompa nie d by a uditor y s igna ls produced
by a vibrating orga n, s uch a s the la r y nx in ma mma ls ’ throats . T he
voca l communication is the proce s s through which s pe a ke rs ’
expres s e motions by cha nging the nonve r bal compone nts of the ir
spe e ch, and liste ne rs use nonve rbal aspe cts of spe e ch to infe r the
s pe a ke r ’s e motional expe r ie nce. T his compr is e s a s pe cts of the
voice s uch a s intonation, stre s s , volume , s pe e d, a nd a cce nt
inte r fe rence .
Nonverbal Communication
N on -Vocal Communication is the te chnique of tra ns mitting
me a ning without the us e of wr itte n or s poke n words . N on -ve r bal
communication refe rs to a ny communication betwe e n two or more
pe ople that involve s the us e of fa cia l expres sions, ha nd motions ,
body la ngua ge, postures , a nd ge sture s . T he s e non -voca l cue s ca n
provide insights, suppleme ntary information, and significance in
a ddition to s poke n communication.

10. 1. Identify Communication
Requirements
2.Identify the 5Ws (Why, What,
When, Where, Who) and H (How)
4. Identify Organizational
Process Assets
3. Identify and Accommodate
the Enterprise Environmental
Factors
FourStepsProcess
forEffective
Communication

11. MethodofCommunication
Management uses various effective methods of
communication with internal and external
audiences. The most common traditional methods and
styles are oral, written, face -to-face, nonverbal,
physical nonverbal, paralanguage and visual. A better
understanding of these methods and styles will help
management in knowing as well as dealing with staff in
a better way, clear any misconceptions or
misunderstandings that may exist and thus contribute
to the organization’s success.

12. OralCommunication
There are two parts of oral communication:
active listening - It is where the person, who receives
the message pays attention to the information,
interprets and remembers.
constructive feedback - It is where managers fail most
of the time. Feedback needs to be constructive and
then it will help the employees to shape up their
performance instead of mere criticism .

13. THANKYOU!

14. GROUPMEMBERS:
FADUGA,NINAGRACE
SHARIFCAMMAH,ALMER
CATILOC,CHARLIE
MALANOG,JEAMARIAN
ALMOCERA,JERAMEEL
FERNANDEZ,JOHNMARK
BALUCOS,MARK
TIOMO,RAIBEN
LAURE,ROCSAN
TUDEN,SHERLY