This webinar discusses how V12 Data's mobile location solution called V12 Signals can identify consumers who have visited a car dealership lot within the previous 24-48 hours. V12 Signals provides a daily list of active car shoppers who can be targeted with personalized marketing. Results for clients show engagement rates that are 3 times higher and a sales conversion rate of 19% for those targeted using V12 Signals data. The presentation outlines how V12 Signals works, case studies on automotive clients who saw success, and insights the solution provides into customer behavior.

1. [WEBINAR] How to Acquire
Active Car Shoppers at 4x
The Conversion Rate Of
Other Lead Sources
[WEBINAR]
How to Acquire Active Car Shoppers at 4x
The Conversion Rate Of Other Lead Sources

2. 2
ANDERS EKMAN, CEO
• Broadly experienced in bringing data-driven innovation and revenue growth to clients
across a range of industries
• As CEO of V12 Data, Anders led the transformation of the company into an
omnichannel data powerhouse and the company has since experienced double-digit
growth
• Previously, Anders served as Executive Vice President of MRM Worldwide and Senior
Vice President at Digitas
MICHELLE TAVES, EVP, Data Strategy & Product Management
§ Drives the strategic direction of V12 Data’s analytics solutions, data access technologies,
and purchase intender solutions across all channels
§ With over 20 years’ marketing and leadership experience, Michelle has developed an in-
depth knowledge of data-driven best practices including data sourcing, data privacy, data
availability and reliability
§ Prior to V12 Data, Michelle held leadership positions at The Allant Group, Acxiom
Corporation/May & Speh and Unique Mailing Services
INTRODUCTIONS

3. 3
§ Challenges and opportunities with using mobile to target car consumers
§ How V12 Data's mobile location solution V12 SignalsTM can be used to
identify consumers who have visited a dealer’s lot within the previous 24
- 48 hours
§ Case learning
AGENDA

4. 140 TEAM MEMBERS
TOP OF MARKET DATA MANAGEMENT
TECHNOLOGIES
L E A D E R I N F I R ST / T H I R D PA R T Y DATA
THE V12 DATA STORY
BUILDER OF HIGH PERFORMING
PEOPLE BASED AUDIENCES
ADVANCED
ANALYTICS
POWER
PERFORMANCE
ABOUT V12 DATA
4

5. AUDIENCE TARGETING
Targeting based on device, apps, site user is visiting, and
assumptive “look-alikes”
REAL-TIME LOCATION TARGETING
Target every device within a store’s proximity (beacon, geo-fencing)
ARCHIVED LOCATION DATA
Track device over time period to determine where a person goes
RADICALLY IMPROVING MOBILE-BASED DATA
AND TARGETING TO DRIVE RESULTS
V12 SIGNALSTM CONNECTS CUSTOMER IDENTITIES TO MOBILE DEVICES,
ALLOWING PEOPLE-BASED TARGETING BASED ON STORE VISIT BEHAVIOR
Target
X
X
X
5

6. 6
INTRODUCING V12 SIGNALSTM

7. • All new and Carmax dealerships in US have been geo-located
• VIN, demographic and contact data has been linked to each record
• Data supply chain and Signals volume has been expanding rapidly
• Initial run rate of 4-5MM Signals/year has now ramped to 7-
10MM/year
• At current run and sales conversion rate, Signals tracks
approximately 15% of dealership traffic and 11% of US car
sales
HOW SIGNALS HAS BEEN BUILT FOR AUTOMOTIVE
7

8. V12 SignalsTM provides daily consumer
audiences who have visited a dealer’s
lot within the previous 24 – 48 hours.
V12 Data’s Industry-Leading VIN
Data Solution
Location Based Mobile Device
Unique data solution matches
mobile location data to household
Identification of In-Market
Purchase Intenders
+ =
PROPRIETARY MOBILE
SOLUTION TO TARGET
ACTUAL PEOPLE
8

9. 2 POWERFUL USE CASES
9
HIGHLY TARGETED
CUSTOMER
ACQUISITION AND
LOYALTY
RICH
MARKETING
INSIGHTS

10. 10
YEAR-MONTH TOTAL AUTO SIGNALS
2016-07 173,384
2016-08 170,190
2016-09 193,978
2016-10 383,730
2016-11 373,468
2016-12 299,456
2017-01 558,920
2017-02 743,594
2017-03 766,318
2017-04 825,948
2017-05 751,966
2017-06 855,347
2017-07 842,033
GRAND TOTAL 6,938,332
SIGNALS AUTO: GROWING IN SCALE

11. V12 SignalsTM provides marketers with daily purchase intenders who
have visited a location within the previous 24 - 48 hours. Each lead
includes contact data, additional demographic data and can be
mailed, emailed or shown a targeted ad online.
V12 SIGNALSTM DELIVERS IMMINENT PURCHASERS
BASED ON LOCATION AND TARGETING DATA
11

12. Target
audience
Geography
Lot visits
Marketing
followup
Sales
analysis
Extended into
omnichannel
audiences
HOW THE SOLUTION WORKS IN AUTOMOTIVE
12

13. AUTOMOTIVE RESULTS
19%sales conversion
3xhigher engagement
13

14. 14
The consideration and
purchase phase lasts up to
120 days as displayed in
our sales report analysis,
allowing marketers to reach
consumers at the right time
with the right message.
V12 SIGNALSTM DELIVERS SALES OVER A
120 DAY PERIOD

15. 15
V12 SignalsTM provides rich analytical and marketing insights. In
addition to a daily source of imminent purchase intenders, our
clients use V12 SignalsTM for a broad range of insights including:
ü Lead enhancement
ü Marketing program performance
ü Trade area performance and insights
ü Insights into consumer brand preferences and activity
ü Identification of existing customers who may defect to
another brand
ACCESS RICH MARKETING INSIGHTS

16. V12 SIGNALSTM PREDICTS POTENTIAL
RISK AND OPPORTUNIT Y
16

17. LEVERAGING V12 SIGNALSTM AS PART OF
INTEGRATED CAMPAIGNS TO DRIVE ENGAGEMENT
AND SALES RESULTS
17
CHALLENGE
• US Auto sales flattening
• Need to open up new sources of customer acquisition
SOLUTION
• 2 OEM clients leveraged Signals in integrated campaigns
• Signals leads generated from competitive brand shoppers
• Email and direct mail campaign follow up
• Sales analysis ranging from 90-120 days
RESULTS THUS FAR
• 3X engagement with marketing followup
• 19% total Signals population sales (brand results vary)

18. QUESTIONS?

19. CONTACT US
19
1-800-523-7346 | info@v12data.com | v12data.com
Thank you!
We will send out a recording within the next 24-48
hours.