Effective Intelligence Brochure
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How Effective Intelligence can assist you manage your customer data as a strategic asset. At EI, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.Call us today on 0861 000 452 for an obligation free quote or visit www.e-intelligence.com
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Effective Intelligence Brochure
- 2. • Operated for 16 years (since 1998) • Trusted track record of dealing with over 250 major companies including Banks, Credit Bureaus, Insurance companies, Retailers • Specialists in leveraging Customer Data • Accredited by DMA SA as a “Database Centre of Excellence” • Data bureau processes over 1 billion records per annum • Major data assets include ownership of a comprehensive National Database with unique attributes including information on the majority of SA economically active consumers • Level 2 BEE certification (125%)
- 3. EI Customers
- 4. Business Context It is fundamentally true, that business need to leverage customer data assets effectively if they are to remain competitive and continue to grow. This requires - “quality data, intelligently utilised, to inform acquisition marketing practices”
- 5. Foundations for Growth INTERNAL DATA SOURCES ANALYTICS / BI PRACTICES MARKETING TEAMS EI DATA ASSETS EI REALTIME MARKETING EI ANALYTICS EI DATA QUALITY OPPORTUNITY
- 6. REALTIME MARKETING EI DATA ASSETS STATISTICS & ANALYTICS DATA QUALITY SA Economically Active Consumer Database EI Customer Data Value Chain Deeper insight derived from modelling against internal and external data sources using EI analytic variables Increased results through improved segmentation & persistency, profit focused targeting models Your Customer Data Leads Call Centre Products Financial Other YourDataSources EI Foundations For Deeper Insight EI Models EI Reference dataset Kitewheel For Trusted Data EI InfoArchitect ™ EI AddressXpress ™ EI AssureInfo ™ EI Toolset For Customer Growth EI Dataset EI Models EI Software Solutions For Increased ROI InfoXplorer™ IX Real-time Kitewheel
- 8. EI Data Advantage People + Places = EI Data Quality Process EI Contact Data Validation Tables EI Address Data Validation Tables Reference Datasets EI - Data Assets South African Economically Active Consumer Database EI Data Assets Smart Matching Householding EI Enriched Analytic Reference Dataset GeocodingMatchCoding (Unique ID) Intelligence
- 9. • Human capturing errors • Certain Typo’s • Certain misspellings • Patterns of failure • Eng & Afr Language changes • Street Name changes • Certain missing data points • Variations in spellings or formats of e.g Street or Area What it typically solves
- 10. EI Enterprise DQ Software Suite
- 11. ANALYTICS
- 12. O U R U N I V E R S EYO U R U N I V E R S E EI Segmentation Approach AssetHolding Life Stage Profit Persistency
- 13. Segmentation Matrix Concept Recognise and avoid customers you don’t want E.g high response but Low persistency & poor profit Overlay Consumer Market Data 20 Million Active Life-stage Income Ethnicity Household Identify Ideal Customer Pools Identify Market Size Create prospect pools Invest more to acquire them Spatial Overlays Product Mix
- 15. Current EMM Reality Leads / Call Centre Vendor Internally Managed Security Bulk SMS Vendors Websites Ecommerce Mobile apps Email Marketing Billing & Communication Internal systems / Information Assets Custom Campaign Development Private Cloud / Application Hosting
- 16. Orchestrated Approaches Leads / Call Centre Vendor Internally Managed Security Bulk SMS Vendors Websites Ecommerce Mobile apps Email Marketing Billing & Communication Internal systems / Information Assets Custom Campaign development
- 17. Kitewheel Orchestration Platform “ Real-time customer engagement platform that facilitates orchestrated customer journeys and experiences across systems, data and touch points. “
- 18. EI Real-time Marketing Hub
- 19. Why do any of this • DATA QUALITY o Improve communication & decision making o Improve operational efficiencies o Reduce downstream remedial costs • ANALYTICS o Profit lead targeting models o Conserve wasted costs of marketing to high churn segments o Inform product development with additional market data o Improve ROI, profitability, persistency o Reduce churn & lapse rates • REALTIME MARKETING o Build multi-channel customer experiences using existing marketing assets o Apply segmentation & other analytics in real-time o Access social media and other unstructured data sources o Automate complex marketing processes o Select offers and messages intelligently
- 20. Discussion
Editor's Notes
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence
- WE help customers turn their data about people & places into intelligence