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Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. Tami Cannizzaro, Senior Director of Demand Generation at eBay Enterprises, shares how to build a content marketing and social media strategy critical to SEO success in today’s world gone social.
Tami Canizzaro, Head of Marketing, eBay enterprises
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/