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Using Content Marketing and Social Media to Build Your Organic Search Ranking -- ebay

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Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. Tami Cannizzaro, Senior Director of Demand Generation at eBay Enterprises, shares how to build a content marketing and social media strategy critical to SEO success in today’s world gone social.

Presentation by:
Tami Canizzaro, Head of Marketing, eBay enterprises

This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

Published in: Marketing
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Using Content Marketing and Social Media to Build Your Organic Search Ranking -- ebay

  1. 1. N E W Y O R K C I T Y | O C T O B E R 2 8 - 2 9 , 2 0 1 5 C3 2015 BREAKOUT SESSION Tami Canizzaro Head of Marketing THE NEW RULES OF CUSTOMER ENGAGEMENT
  2. 2. THERE IS NO CAPTIVE AUDIENCE FOR ANYTHING #C3NY
  3. 3. #C3NY
  4. 4. IT’S ALL ABOUT THE ATTENTION GRID #C3NY
  5. 5. #C3NY
  6. 6. #C3NY
  7. 7. SOCIAL ADVOCACY GIVES YOUR ORGANIZATION AUTHENTIC REACH #C3NY
  8. 8. #C3NY
  9. 9. IT TURNS OUT THE BAG OF MARBLES HAS ROUGHLY 300% MORE SURFACE AREA #C3NY
  10. 10. EARNED MEDIA IS CREDIBLE
  11. 11. SOCIAL IS GROWING AS A DRIVER OF SEO RANK. #C3NY
  12. 12. 10 WAYS TO BUILD YOUR REACH #C3NY
  13. 13. 1. BUILD EMPLOYEE ADVOCACY #C3NY
  14. 14. 2. FIND THE INFLUENCERS OR “TRIBE UP” Source: missyward.com Source: http://www.wix.com #C3NY
  15. 15. 3. CURATE OTHERS CONTENT #C3NY
  16. 16. 4. FIND PEOPLE THAT ALREADY LOVE YOU
  17. 17. 5. GO LOCAL
  18. 18. 6. HIRE BLOGGERS OR BUILD AN AFFILIATE NETWORK #C3NY
  19. 19. 7. PERSONALIZE AND ENGAGE
  20. 20. 8. “ADD VALUE” TO BUILD COMMUNITY #C3NY
  21. 21. 9. JUMP IN. (CONTEXT IS EVERYTHING.)
  22. 22. 10. COMMUNITY = OPPORTUNITY #C3NY
  23. 23. SOCIAL IS THE FUEL OF THE NEW MARKETING ENGINE #C3NY
  24. 24. THANK YOU Tami Cannizzaro @TamiCann #C3NY

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