US Marketing is an integrated marketing communications company representing national media, promotions, and consulting in important and emerging market segments. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian

1. CAPABILITIES OVERVIEW
MULTICULTURAL
ADVERTISING & MARKETING

2. Introduction
Jim Bilello
President
US Marketing, Inc.
Jim Bilello has 20 years of experience in segment marketing with Hispanic, African-American, and Asian
consumers as well as teen, college, young adult, and millennial marketing. This includes projects for clients
such as; MasterCard, Cingular Wireless, POLO Jeans Co., Sprite, Levis, GM, Target, McDonald’s, Columbia
Films, New Line Cinema, Buena Vista (Disney), Lions Gate Films, Unilever, Budweiser, Columbia House, Sears,
DELL, Microsoft, Nielsen Media Research, and Bacardi USA.
Capabilities:
• INTEGRATED MARKETING & PROMOTIONS • ADVERTISING • MEDIA PLANNING & BUYING
• SOCIAL MEDIA: twitter, facebook, MySpace • MOBILE MARKETING
• CELEBRITY APPEARANCES & PROMOTIONS • ARTIST REPRESENTATION INCLUDING:
• RESEARCH & CONSULTING • Montéz de Durango
• OUTDOOR & OUT OF HOME • Karyme Lozano
including digital and display signage
• GRASSROOTS & GUERRILLA MARKETING
A Master of Science degree with concentrations in business and marketing as well as a Northwestern University
Kellogg Graduate School of Business Management Executive program in New Product Development round out
Jim's formal education.
Jim has also served on the FDIC/Mexican Consulate’s New Alliance Task Force in Chicago. Since
its inception four years ago the Task Force has explored and pioneered new banking products and
procedures for working with Hispanic consumers that have never had a banking relationship. The
Task Force also develops and executes Hispanic consumer financial education methods and prac-
tices to help these new banking customers successfully master and mainstream into modern banking services.
As a direct result of these activities over 150,000 new Hispanic retail bank accounts have been opened.
As founder and President of US Marketing in Chicago, Jim continues to work with Hollywood studios and
national consumer clients to produce a variety of multi-level integrated marketing programs, including both
media and promotions, and consults and represents a variety of clients in segment marketing including
Aetna, Chase Bank, Dell, Microsoft, Universal Pictures, Lionsgate, Nielsen Media Research in Hispanic,
African-American, Asian and college publications and promotions nationwide, the Texas Rangers and
Arizona Diamondbacks Hispanic consumer marketing programs.
US Marketing, Inc., Chicago
Office: (312) 637-9796 • Mobile: (847) 951-1819
jimbilello@usmarketing.bz • www.usmarketing.bz • www.hispanicmusicmarketing.com
www.usmarketingchicago.blogspot.com • http://twitter.com/JimBilello