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Shannon Eterginio_About Presentation


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Shannon Eterginio_About Presentation

  1. 1. 2016 About Shannon Eterginio
  2. 2. Shannon Eterginio I am an experienced (15+ years!), energetic, creative and dedicated marketing communications and public relations practitioner. I am committed to designing and executing programs that help companies meet their sales and marketing goals. I take great pride in that I have broad industry experience including consumer, nonprofit, healthcare, business-to-business, financial and State. I draw on past experiences and bring new thinking with a unique perspective.
  3. 3. Shannon Eterginio What Sets Me Apart?  Innovative  Energetic  Fresh thinking  Experience from working with large companies, agencies and small companies  Work tirelessly to get the job done
  4. 4. Shannon Eterginio I strategically design marketing communications programs that deliver results tapping into five main business components, including: Public Relations Social Media Graphic Design Corporate Communications Events & Promotions Marketing
  5. 5. Shannon Eterginio Public Relations Examples:  News Media Relations (digital, broadcast and print)  Product Launches  Retail Store launches  Bylined Articles  Customized News Stories  Video News Releases  Radio News Releases  Public Service Announcements  Speaking Engagements  Media Spokesperson Training
  6. 6. Shannon Eterginio Social Media Examples:  Strategic Planning  Social Media Content Calendar  Social Media Content  Posts  Images  Videos  Relationship Management  Reporting & Measurement
  7. 7. Shannon Eterginio Graphic Design Examples:  Corporate identity (e.g., logos, design guidelines, etc.)  Collateral (e.g., brochures, posters, etc.)  Web  Copywriting  Production management  Project management
  8. 8. Shannon Eterginio Corporate Communications Examples:  Newsletters  Speech writing  Sales training materials  Crisis management  Presentation development
  9. 9. Shannon Eterginio Events/Promotions Examples:  Alternative (e.g., mobile marketing, product sampling)  Grand openings  Product/program/service launches  Celebrity appearances/endorsements  Tradeshows/conferences  Contests  Meeting planning/coordination  Community relations events (e.g., fundraisers, benefit dinners, etc.)  On-site management
  10. 10. Shannon Eterginio Marketing Communications Examples:  Branding  Direct mail & E-mail marketing  Web site marketing  Newsletters
  11. 11. Shannon Eterginio Goals:  Move the needle  Generate the right kind of awareness  Learn the business inside and out  Produce top-quality work on time, on target and on budget  Understand the competitive environment
  12. 12. Shannon Eterginio Results Focused:  Publicity measurement (e.g., advertising equivalency, impressions, number of placements and quality)  Sales (e.g., incoming leads, movement, etc.)  Responses (e.g., to surveys, call-to-action direct marketing, etc.)  Web site activity  Contest entries  Number of event attendees
  13. 13. Shannon Eterginio I Have Worked With:
  14. 14. Shannon Eterginio  I have over a 15 years of experience developing award-winning marketing communications programs. Recognized for my strategic counsel and creative tactics, I lead with a unique perspective and global thinking.  I have worked on both the client side and agency side, within the United States and internationally. I’ve worked with some of the world’s most recognizable brands, including L’Oréal Paris, LEGO®, California Pizza Kitchen, British American Tobacco’s Lucky Strike, Domain Home Fashions and Aga Ranges.  I has been a member of both national and local chapters of the Public Relations Society of America and served on the Board of Directors of the Connecticut Valley Chapter. I have also served as a Board member of the Connecticut Aids Resource Coalition (CARC), have served as Vice President and on the Board of Directors of the Make-a-Wish Foundation of Western and Central Massachusetts, and been a member of the Connecticut Women’s Council (CWC), including serving on the organization’s marketing committee. I have actively supported the Connecticut March of Dimes, Alex’s Lemonade Stand, as well as the Connecticut Women’s Hall of Fame. In 2006, I founded the volunteer organization Project SHE, which supported disadvantaged high school girls in Hartford. And I was named a member of the Hartford Business Journal’s “40 under Forty” Class of 2005.
  15. 15. Shannon Eterginio Contact Info.: E-mail: Tel: 860.919.2639 THANK YOU!