Would you like to be holiday season-ready? Then check these five content marketing tips that will help you prepare working strategy to attract more clients, build brand awareness, and make current customers more loyal.

1. 5 Content Marketing
Ideas for the Holiday
Season in 2023
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2. We’ve gathered five content marketing ideas you
can use to increase engagement and attract new
customers during the 2023 holiday season.
The holiday season is a great time to do something
mind-blowing, bright, and catchy.
But there are so many ideas you could put your
belief in. What should you choose? What strategy
is better to employ?

3. 1. Gift guides and product
recommendations
We suggest writing holiday-themed gift guides and product
recommendations that fit your target audience's needs.
Make popular items, unique gifts, and bundles that match the
holiday vibe pop out. You can offer kitchen gadgets, recipe books,
or even hosting tips for Thanksgiving. Think of telling about gift
ideas for different categories like gadgets, fashion, home decor,
or toys for Christmas.

4. Famous American multinational
retail corporation Walmart. Its
main window is fully dedicated to
Thanksgiving. Shoppers can easily
access top recipes, dinnerware,
holiday-special turkey fryers, and
lots more.
A luxury clothing seller - Saks Fifth
Avenue, gets its clients ready in
style. Shoppers can discover holiday
party collections as well as discover
heartwarming Christmas gifts.

5. 2. Festive
content and
decorations
For years, people have been decorating
their homes for holidays. In the tech
era, people decorate websites, too.
Give a refreshed look to your website
and social media profiles. Add festive
banners, images, and colors to set the
holiday mood. That will show the human
side of your business and that you also
care.
Moreover, don’t forget to create
holiday-themed content.

6. 1 2
American Eagle makes its Instagram
account Christmas-ready by sharing
upcoming holiday collection as well
as dropping some funny and
relatable memes.
Build-a-Bear is Christmas-ready. 90% of
banners on the site are dedicated to
Xmas. Moreover, the company has
highlighted the holiday category by
making the “Christmas” sign multicolor.

7. 3. User-generated
content and contests
UGC is a perfect tool that makes you closer to your
customers. It’s a tactic you can use year-round. Yet, it can
be on the front burner during the holiday season.
You can encourage your clients to share their festive
experiences. Of course, your products or services should be
involved.
Then, you can run a contest where winners can get special
prizes in the form of discounts, freebies, gift cards, etc.

8. 1 2
E.l.f. cosmetics is always happy to
share incredible makeup from its
community on its official Instagram
page. That’s what they did during
the Halloween period.
L.L.Bean runs a "12 Days of Giving"
campaign. The brand encourages
followers to share photos of their
outdoor adventures, winter merriment,
etc., with the hashtag #LLBeanContest.

9. 4. Email marketing
campaigns
Another amazing tactic to engage your
audience during the holiday period is
email marketing. The most widely used
tactics are offering discounts,
announcing sales, directing customers
to certain categories or goods, and so
on.
Also, email marketing is an excellent
opportunity to grow a customer base.
How? You can offer early access to
some promotions exclusively to email
subscribers.

10. For example, another
famous apparel brand,
J. Crew, spoiled its
subscribers with a
special deal email for
12 days of Christmas.
Puma’s shoppers can
enjoy free overnight
shipping - a great
chance to get all gifts
delivered timely.
Moreover, buyers can
jump straight to
festive deals. gifts.

11. 5. Social media challenges
and hashtags
Do you seek even more engagement with your audience?
Gladly, social media lets you easily do this.
Our advice is to make a holiday-themed contest where
everyone can participate. You can track all the submissions
by creating special hashtags. For example, it can be
#YourBrand12DaysofChristmas, #ThanksgivingDecorYourBrand,
and so on.

12. Lush Cosmetics holds a great contest
yearly. The brand asks followers to share
their Lush-themed festive content under
the #LushChristmas hashtag. Winners get
Lush gift sets and other festive goodies.
Elf on the Shelf - encourages
followers to share their photos
under the #elfontheshelfchallenge
hashtag.

13. One thing you should remember is to plan your
content marketing strategy in advance.
The holiday season is a wonderful time to build
more loyal relationships with your audience.
It gives you lots of space for creativity and
channels you can use. As you can see, you can
boost interactions and sales by employing your
website, blog, and social media accounts.

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posts?
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