Would you like to make your company noticeable? Then building a brand is your top priority. In this presentation, we will tell you about six elements that help your business stand out and attract more clients.

1. 6 STEPS TO
BUILDING YOUR
BRAND
AFFORDABLY
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2. THERE ARE AROUND 24
MILLION ECOMMERCE
WEBSITES.
That’s a lot. So, how do you ensure your
site gets noticed?
Well, ensuring that there’s a story behind
your company and a memorable slogan and
design can help turn a generic firm into a
flourishing brand.
LETS GET STARTED

3. WHAT IS A
BRAND?
Before jumping to the steps on how to build a brand,
let’s figure out what the brand actually stands for.
Investopedia provides the following notion:
THE TERM BRAND REFERS TO A BUSINESS AND
MARKETING CONCEPT THAT HELPS PEOPLE
IDENTIFY A PARTICULAR COMPANY, PRODUCT,
OR INDIVIDUAL.
And we couldn't say it better! But how do you achieve
those results and ensure people distinguish your
company from others?

4. 1. DEFINE YOUR
TARGET AUDIENCE
To answer this question, you should know your
audience extraordinarily well. Only in this case
you can create a strong image of your company.
Building a buyer persona is your first step to
success.
Quick tip. Describe your customer as peculiarly as
possible. That will help you build a better-
targeted strategy.
SO, THE BRAND SHOULD HELP PEOPLE
IDENTIFY YOUR BRAND. BUT WHAT KIND OF
PEOPLE EXACTLY?

5. 2. PICK YOUR
BRAND'S NAME
YOUR BRAND NAME CAN BE A HUGE STEP
TOWARD YOUR BRAND’S SUCCESS.
THAT’S WHY DON’T PICK IT IN A HURRY.
There are a few approaches you can use while
choosing the name.
USE A MADE-UP WORD.
For example, Pepsi, Coca-Cola.
CREATE AN ACRONYM OR
ABBREVIATION.
For example, BMW (Bayerische Motoren Werke), IBM
(International Business Machines Corporation).
APPLY A DESCRIPTIVE WORD OR
SHORT PHRASE.
For example, Footlocker, Boxraw.
EMPLOY COMPOUND SOME
WORDS.
For example, FedEx (Federal Express Corporation),
HubSpot.
USE SUGGESTIVE OR
ILLUSTRATIVE WORDS.
For example, Canva (online designing tool, the name
is associated with the word canvas).
COMPOSE AN EMOTIONAL NAME.
For example, Hot Wheels, Goodyear.

6. 3. MASTERMIND THE
SLOGAN OF YOUR BRAND
A SLOGAN CAN CONTINUE AND STRENGTHEN YOUR
BRAND NAME. USE IT CLOSE TO YOUR NAME TO
DELIVER YOUR CUSTOMERS A STATEMENT.
It’s better to place it on the first window if we talk
about the website. Yet, you can prepare a couple of
mottos to serve various marketing goals. Here are some
slogan approaches to use:
MAKE A STRONG CLAIM.
For example, "The happiest place on Earth" (Disney).
URGE TO ACTION OR CUSTOMERS' ATTITUDE.
For example, "Just do it" (Nike).
CREATE SOMETHING OUT-OF-THE-BOX AND
PROVOKING.
For example, "Our blades are f***ing great"
(DollarShaveClub).
TURN IT INTO A METAPHOR.
For example, "Redbull gives you wings" (Redbull).

7. 4. WRITE A
BRAND STORY
Adding authenticity,
Building stronger relationships with customers,
Attracting more attention,
Increasing your value,
Motivation to purchase.
But, overall, brand storytelling sets you apart from other
companies. Stories help to show the “whys” behind your
business and make it more human.
In general, storytelling helps with the next goals:
55% OF SHOPPERS ARE MORE LIKELY TO
PURCHASE THE PRODUCT IN THE FUTURE
IF THEY LOVE A BRAND'S STORY.

8. 5. WORK ON YOUR
BRAND'S LOOK
Choose a platform.
Pick a color scheme.
Select fonts.
Create a logo.
Nowadays, users are overwhelmed by various shops, sites, or media.
Your look should be flawless to outperform your competitors.
Here are a couple of elements you should consider to make your
brand look awesome:
After you create your brand identity, you can think about your visual
strategy too. You can create custom images for your brand that are
recognizable. That will make your brand presence stronger.
THE VISUAL PART OF YOUR BRAND IS ALSO ESSENTIAL.

9. 6. SPREAD A WORD
ABOUT YOUR BRAND
That’s when you can actively use social media. Firstly, it
will help you grow your brand awareness. Secondly,
your can translate your brand identity via your social
media accounts.
Also, you can use guest posting to promote your brand
by posting articles on authoritative online publications
or blogs.
AND YOU’VE BUILT YOUR BRAND. NOW YOU NEED TO
PROMOTE IT TO LET PEOPLE KNOW HOW AWESOME
YOUR COMPANY IS.

10. Follow them to make a strong basis for your
company's establishment and growth.
Become more than just a faceless business - make
your company relatable, human, recognizable, and
bright.
HERE ARE YOUR 6 STEPS TO BUILDING A
SUCCESSFUL BRAND.

11. Email - support@adsy.com
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