Valentine’s Day is one of the biggest commercial opportunities to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. Here are 8 Valentine’s Day marketing strategies to help you share the love with your customers this February.

1. 8
VALENTINE’S
DAY
MARKETING
STRATEGIES
BY LIUBOV YAROVOI
2022

2. Valentine’s
Day is one of
the biggest
commercial
opportunities
to reach out to
your
customers.

3. 1. Use
Targeted
Popups
Valentine’s Day offers the
perfect opportunity to grow
your email list with early
access, a giveaway, or a
discount popup.

4. 2. Run a
Valentine’s
Day Sale
With millions of consumers gift
shopping online, there’s one way to
bring your online store to the
forefront of the competition:
running a sales campaign.

5. 3. Make Your
Delivery Dates
Visible
If you want to convert
Valentine’s Day shoppers into
customers, make your delivery
dates clear and visible across
your website, as well as in
your popups and emails.

6. 4. Promote
Relevant
Products
Valentine’s Day is about love, hearts,
and glitter—something. If you sell
products around that theme,
Valentine’s Day is the perfect time to
promote them as ideal gift options.

7. 5. Target people
who just can’t with
the romantic stuff
If it’s in line with your
brand, you can create a niche
that caters to those with a
darker sense of humor.

8. 6. Redefine
Valentine’s
Day Alternatively, you can
celebrate a made-up holiday
that fits your brand.

9. 7. Appreciate
Your
Subscribers
Valentine’s Day is an excellent
opportunity to show some love to
your email list.

10. 8. Remind
people
about self-
love
This holiday is a great
opportunity to remind people
to show love to the person
who needs it the most —
themselves.

11. Valentine’s Day
doesn’t have any
limits—the
celebrations can
take the form of a
fancy date, a movie
night with friends, or
much needed “me-
time.”