Content Marketing Aimed at a travel related business.

1. Content Marketing
What is content marketing?
Content marketing is the process of sharing and publishing content via social media, blogs,
websites, podcasts etc.
For a travel related business.

2. Example 1: Brochures
❖ Used To Persuade
❖ Shows Off Experiences They Offer
❖ Educating Customers
https://www.trailfinders.com/brochures

3. Example 2: Blogging (Inhouse)
❖ Educate and persuade
❖ Helps with SEO
❖ Gains attention on websites
https://www.trailfinders.com/blogs

4. Example 3: Testimonials
❖ To Convert Customers
❖ Gains Trust
https://www.trailfinders.com

5. Example 4: Social Media Content
❖ Reeling the customers in with incredible images
❖ To entertain and persuade
❖ Leads to video content (eg. Reels, TikTok)
https://www.instagram.com/tuiuk/

6. Example 5: Video Content
❖ Compelling, Interesting Videos
❖ Entertaining
https://www.youtube.com/@thomsonholidays/videos

7. Example 6: Newsletters
❖ Offering Incentives For Signing Up
❖ Persuade
❖ Showing Off Deals
https://www.tui.co.uk/holidays/competitions/giveaway/

8. Example 7: User Generated Content
❖ FAQs
❖ Help and Support
❖ Helps Gain Trust
https://www.tui.co.uk/destinations/faq

9. Example 8: Text Content
❖ Giving More Information To Website Visitors
❖ Helps Gain Trust
https://www.tui.co.uk

10. Example 9: Photo Galleries
❖ To Persuade
❖ Breathtaking images
❖ Showing What The Customer Can Get
https://theadventurepeople.com/destinations/new-z
ealand

11. Example 10: Guest Blog Posts
❖ Different perspective (Customer Viewpoint)
❖ Helps SEO
❖ Gains Website Attention
https://theadventurepeople.com/blog