This Presentation will help you understand more about Content Marketing. I have chosen a few examples, which can help organizations use content marketing.

1. Content Marketing in
the Travel Industry
By Luke Burgess

2. Blogging, eBooks & Newsletters
• Blogging is very beneficial as it’s good for SEO. This drives traffic to your website and gives you
the opportunity to connect with your audience.
• eBooks also increase traffic, capture more email addresses and help credibility.
• Newsletters increase brand awareness and also keep your audience informed, which builds a
relationship with them.

3. Example 1: Trivago Business Blog
Figure 1: Hotel
Comparison site Trivago
uses a business blog for
their written content. They
have four different
categories: Hotel
Marketing & Distribution,
Hospitality & Guest
Experience, Hotel Industry
Trends and Trivago Hotel
Technology.

4. Example 2: TripAdvisor Blog
Figure 2: Tripadvisor also has a
Blog for their written content,
which comes under 4 categories:
Inspiration, Stories, Tips &
Weekender

5. Example 3: Zero to Travel Blog
Figure 3: Zero to Travel (travel
advice website) have an online
blog covering a number of
travel-related categories
including: Travel Hacking,
Planning, Digital Nomad, Travel
Jobs, Lifestyles, Inspiration

6. Example 4: Lonely Planet eBooks
Figure 4: Lonely Planet provide a
wide range of travel guide eBooks
covering many different categories
including Asia, Europe, Africa &
Antarctica

7. Example 5: Trivago Newsletter
Figure 5: Trivago also has a
Newsletter which allows
viewers to sign up and
receive latest hotel deals

8. Photographs, Videos & Webinars
• Visual content is crucial in content marketing because it increases engagement and views. It
also shares information and presents something to a consumer.
• Publishing good content can result in improved SEO. It also attracts customers and engages
them to your company.
• Webinars allow you to communicate across the whole globe, which is fantastic for establishing
your brand and building credibility.

9. Example 1: Trivago Magazine
Photographs
Figure 6: Trivago Magazine
uses a variety of high
quality photographs like
this photo, on their
website for visual content.

10. Example 2: TripAdvisor Photographs
Figure 7: Tripadvisor also
include high quality photos to
interest their customers

11. Example 3: Zero to Travel Photographs
Figure 8: Zero to Travel
include dynamic and
quality photos to
attract thrilling seeking
customers

12. Example 4: TripAdvisor Video
Figure 9: TripAdvisor
have a Youtube channel
whereby they upload
travel-related videos.
These include advice on
what to do in certain
countries and top lists
of destinations.

13. Example 5: Lonely Planet Video
Figure 10: Lonely Planet
also have many videos
which gives insights into
culture, top destinations
and food & drink.

14. Figure 11: Travel
Weekly offers Travel
Guides online. This is
useful, especially
through times such as
Covid-19, whereby
people cannot meet in
person.

15. Podcasts
• Podcasts can build a relationship with your audience and it is very engaging just like videos.

16. Example 1: Zero to Travel Podcast
Figure 12: Zero to Travel
host many diverse
podcasts on different
interesting topics such as
Travelling, interviews with
experienced travellers and
lifestyle businesses.

17. Example 2: Indie Travel Podcast
Figure 13: Indie Travel post
engaging podcasts with
high numbers of people
tuning inn to listen. The
picture shows interesting
discussions on European
destinations.

18. Example 3: Trivago Magazine Podcast
Figure 14: Trivago
Magazines also have
podcasts on interesting
topics and this is very
engaging for audiences to
gain valuable information
and advice before they
travel.