SlideShare a Scribd company logo
www.mohalischoolofdigitalmarketing.com
www.mohalischoolofdigitalmarketing.com
What Is Content Marketing
Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating
and sharing relevant articles, videos, and other
media. This approach establishes expertise,
promotes brand awareness, and keeps your
business top of mind when it’s time to buy what you
sell.
www.mohalischoolofdigitalmarketing.com
Importance of Content Marketing
Create a Brand Personality
Creating good content leads to conversions
Boost Your Website Traffic
Increase Your Social Media Following
Drives More Sale
Multiple Learning Format
www.mohalischoolofdigitalmarketing.com
Content Marketing Lifecycle
www.mohalischoolofdigitalmarketing.com
Type Of Content Marketing
Video
Blog
Social Media
Email
Copywriting
Webinars
Podcasts
Memes/Gifs
www.mohalischoolofdigitalmarketing.com
Content Promotion
Content promotion is the process of distributing blog post
and other resources via both paid and organic channels,
which may Includes pay-per-click advertising, influencer
outreach, PR, social media, email marketing.
www.mohalischoolofdigitalmarketing.com

More Related Content

Similar to content maketing PPT.pptx

Digital marketing.pptx
Digital marketing.pptxDigital marketing.pptx
Digital marketing.pptx
zoya
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
DimpleKapleshwari
 
digital marketing notes (7).pdf
digital marketing notes (7).pdfdigital marketing notes (7).pdf
digital marketing notes (7).pdf
niranjanaonetime
 
digital marketing notes.pdf
digital marketing notes.pdfdigital marketing notes.pdf
digital marketing notes.pdf
sidharthoneteam
 
Content marketing
Content marketingContent marketing
Content marketing
datascribedigitalmarketing
 
7 steps-content-marketing-strategy-guide-smart-insights
7 steps-content-marketing-strategy-guide-smart-insights7 steps-content-marketing-strategy-guide-smart-insights
7 steps-content-marketing-strategy-guide-smart-insights
AdCMO
 
content marketing
content marketing content marketing
content marketing
roshanabhishek5
 
Stages of Content Marketing.pptx
Stages of Content Marketing.pptxStages of Content Marketing.pptx
Stages of Content Marketing.pptx
Sri Ramakrishna College of Arts and Science
 
Content and Facebook Marketing
Content and Facebook MarketingContent and Facebook Marketing
Content and Facebook Marketing
Mac Turija
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
MeghaMathew19
 
The Role of Content Marketing in Driving Digital Success (1).pdf
The Role of Content Marketing in Driving Digital Success (1).pdfThe Role of Content Marketing in Driving Digital Success (1).pdf
The Role of Content Marketing in Driving Digital Success (1).pdf
wowinfotech
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
PranjalMathur6
 
Advantage & Disadvantage of Digital Marketing.ppt
Advantage & Disadvantage of Digital Marketing.pptAdvantage & Disadvantage of Digital Marketing.ppt
Advantage & Disadvantage of Digital Marketing.ppt
Mujii Digital
 
Content Marketing!@.docx
Content Marketing!@.docxContent Marketing!@.docx
Content Marketing!@.docx
MuskanHooda5
 
Social Media Marketing in Seattle Discover the power of social media marketin...
Social Media Marketing in Seattle Discover the power of social media marketin...Social Media Marketing in Seattle Discover the power of social media marketin...
Social Media Marketing in Seattle Discover the power of social media marketin...
seoagency seattle
 
Basic To Advance Digital Marketing Course
Basic To Advance Digital Marketing CourseBasic To Advance Digital Marketing Course
Basic To Advance Digital Marketing Course
Learning Sessions
 
Ecommerce Social Media Marketing
Ecommerce Social Media MarketingEcommerce Social Media Marketing
Ecommerce Social Media Marketing
online whiteboard for students
 
Social media marketing Training in Lahore-BITS.pptx
Social media marketing Training in Lahore-BITS.pptxSocial media marketing Training in Lahore-BITS.pptx
Social media marketing Training in Lahore-BITS.pptx
irfanakram32
 
Digital Marketing (1).pptx
Digital Marketing (1).pptxDigital Marketing (1).pptx
Digital Marketing (1).pptx
poonamkamboj11
 
dwhat is digital marketing ppt by yogini vashi
dwhat is digital marketing ppt by yogini vashidwhat is digital marketing ppt by yogini vashi
dwhat is digital marketing ppt by yogini vashi
yoginisvashi
 

Similar to content maketing PPT.pptx (20)

Digital marketing.pptx
Digital marketing.pptxDigital marketing.pptx
Digital marketing.pptx
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
 
digital marketing notes (7).pdf
digital marketing notes (7).pdfdigital marketing notes (7).pdf
digital marketing notes (7).pdf
 
digital marketing notes.pdf
digital marketing notes.pdfdigital marketing notes.pdf
digital marketing notes.pdf
 
Content marketing
Content marketingContent marketing
Content marketing
 
7 steps-content-marketing-strategy-guide-smart-insights
7 steps-content-marketing-strategy-guide-smart-insights7 steps-content-marketing-strategy-guide-smart-insights
7 steps-content-marketing-strategy-guide-smart-insights
 
content marketing
content marketing content marketing
content marketing
 
Stages of Content Marketing.pptx
Stages of Content Marketing.pptxStages of Content Marketing.pptx
Stages of Content Marketing.pptx
 
Content and Facebook Marketing
Content and Facebook MarketingContent and Facebook Marketing
Content and Facebook Marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
The Role of Content Marketing in Driving Digital Success (1).pdf
The Role of Content Marketing in Driving Digital Success (1).pdfThe Role of Content Marketing in Driving Digital Success (1).pdf
The Role of Content Marketing in Driving Digital Success (1).pdf
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Advantage & Disadvantage of Digital Marketing.ppt
Advantage & Disadvantage of Digital Marketing.pptAdvantage & Disadvantage of Digital Marketing.ppt
Advantage & Disadvantage of Digital Marketing.ppt
 
Content Marketing!@.docx
Content Marketing!@.docxContent Marketing!@.docx
Content Marketing!@.docx
 
Social Media Marketing in Seattle Discover the power of social media marketin...
Social Media Marketing in Seattle Discover the power of social media marketin...Social Media Marketing in Seattle Discover the power of social media marketin...
Social Media Marketing in Seattle Discover the power of social media marketin...
 
Basic To Advance Digital Marketing Course
Basic To Advance Digital Marketing CourseBasic To Advance Digital Marketing Course
Basic To Advance Digital Marketing Course
 
Ecommerce Social Media Marketing
Ecommerce Social Media MarketingEcommerce Social Media Marketing
Ecommerce Social Media Marketing
 
Social media marketing Training in Lahore-BITS.pptx
Social media marketing Training in Lahore-BITS.pptxSocial media marketing Training in Lahore-BITS.pptx
Social media marketing Training in Lahore-BITS.pptx
 
Digital Marketing (1).pptx
Digital Marketing (1).pptxDigital Marketing (1).pptx
Digital Marketing (1).pptx
 
dwhat is digital marketing ppt by yogini vashi
dwhat is digital marketing ppt by yogini vashidwhat is digital marketing ppt by yogini vashi
dwhat is digital marketing ppt by yogini vashi
 

Recently uploaded

THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
indexPub
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
blueshagoo1
 
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxA Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
OH TEIK BIN
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17
Celine George
 
How to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in useHow to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in use
Celine George
 
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
Nguyen Thanh Tu Collection
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Henry Hollis
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
ImMuslim
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
Prof. Dr. K. Adisesha
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
Celine George
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
nitinpv4ai
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 

Recently uploaded (20)

THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
 
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxA Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17
 
How to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in useHow to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in use
 
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
 
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 

content maketing PPT.pptx